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Oct-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Sundro Cannabis has shown varying performance across different product categories. In the Flower category, the brand has maintained a consistent presence in the top 30, with rankings fluctuating slightly from 23rd in July to 26th in October. This suggests a stable demand for their flower products, with a notable sales increase in October compared to September. In contrast, the Pre-Roll category has seen more volatility. Sundro Cannabis peaked at 8th place in September, indicating a surge in popularity, but dropped to 19th in October. Such fluctuations highlight potential seasonal trends or shifts in consumer preferences that may impact sales strategies.
Interestingly, Sundro Cannabis has not been able to break into the top 30 for the Vapor Pens category in Missouri. Despite this, there was a temporary improvement in August when they reached 54th place, before falling back to 64th in October. This suggests that while there is some interest in their vapor products, the brand faces stiff competition in this segment. The absence from the top rankings could indicate a need for strategic adjustments or product differentiation to capture a larger market share. Overall, while Sundro Cannabis has a foothold in certain categories, there are clear opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Sundro Cannabis has experienced fluctuating rankings over the past few months, indicating a dynamic market position. In July 2024, Sundro Cannabis was ranked 23rd, but by August, it had dropped to 27th, and further slipped to 29th in September, before improving to 26th in October. This volatility contrasts with Cloud Cover (C3), which maintained a more stable presence, albeit outside the top 20, with a consistent rank of 22nd in July and August, before dropping to 27th by October. Meanwhile, Packs Cannabis (MO) showed a more positive trend, improving from 25th in July to 25th again in October, with a peak at 26th in August. Notably, Vertical (MO) made a significant leap from 33rd in September to 24th in October, surpassing Sundro Cannabis. These shifts suggest that while Sundro Cannabis has managed to regain some ground in October, it faces stiff competition from brands like Packs Cannabis (MO) and Vertical (MO), which have shown stronger upward trends in sales and rankings.
Notable Products
In October 2024, the top-performing product for Sundro Cannabis was Bunny Runtz 3.5g in the Flower category, maintaining its first-place ranking from September with sales of 2836 units. Cadillac Rainbow 3.5g, also in the Flower category, debuted strongly in second place with significant sales figures. By The Dawgs 3.5g secured the third position in the Flower category, marking its first appearance in the top rankings. Sunset - Dirty Banana Pre-Roll 5-Pack 2.5g improved its ranking from fifth to fourth place, despite a slight decrease in sales to 1638 units. Super Buff Cherries Pre-Roll 1g entered the rankings in fifth place, showcasing a solid performance in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
