.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Sungaze has maintained a consistent performance in the Beverage category within the state of Washington, holding steady at the 11th position from July through October 2024. This stability in ranking suggests a solid consumer base and effective market strategies in this region. However, despite this consistent ranking, there has been a noticeable decline in sales figures from July to September, with a slight recovery in October. This trend could indicate seasonal fluctuations or shifts in consumer preferences, warranting further investigation to understand the underlying factors.
Notably, Sungaze's absence from the top 30 brands in other states or provinces across different categories indicates a potential area for growth or a need for strategic reevaluation. The brand's focus on maintaining its position in Washington could be a deliberate strategy, yet expanding its presence in other markets might offer opportunities for increased visibility and sales. The lack of ranking in other regions highlights the competitive nature of the cannabis beverage market and the challenges brands face in achieving widespread recognition and success.
Competitive Landscape
In the Washington beverage category, Sungaze consistently held the 11th rank from July to October 2024, indicating a stable position amidst fluctuating market dynamics. Despite maintaining its rank, Sungaze experienced a decline in sales from July through September, with a slight recovery in October. This trend suggests potential challenges in market penetration or consumer retention. Competitors like Ratio consistently outperformed Sungaze, holding the 10th rank with significantly higher sales, particularly in September where their sales peaked. Meanwhile, Blaze Soda maintained a steady 9th rank with a notable sales increase in October, potentially indicating successful marketing strategies or product offerings. Mobius and Ratio (WA) trailed behind, with Mobius showing a sales rebound in October, which could pose a future threat if this upward trend continues. For Sungaze, understanding these competitive dynamics and consumer preferences could be crucial for strategizing future growth and improving its market position.
Notable Products
In October 2024, the top-performing product from Sungaze was the CBD:THC 2:1 Strawberry Citrus Seltzer 2-Pack, maintaining its consistent first-place ranking since July with sales reaching 1,373 units. The 4-Pack version of the same flavor also held its steady second-place position throughout the months. The CBD:THC 2:1 Lemon Ginger Seltzer 2-Pack remained in third place, showing a slight sales increase to 698 units. Notably, the CBD:THC 2:1 Strawberry Citrus Seltzer 6-Pack climbed from fifth to fourth place, indicating rising popularity. Meanwhile, the Lemon Ginger Seltzer 4-Pack dropped to fifth place despite stable sales figures earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
