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Sep-2024
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Overview
Market Insights Snapshot
In the state of Washington, Sungaze has shown a consistent performance within the Beverage category, maintaining a stable ranking at 11th place from July through September 2024. This stability suggests that while Sungaze has not broken into the top 10, it has managed to hold its ground against competitors. The sales figures reveal a peak in July at $42,636, followed by a slight decline in the subsequent months. This trend indicates that while Sungaze is a recognized player in the Washington beverage market, there may be opportunities for growth to climb higher in the rankings.
Interestingly, Sungaze's presence in other states or categories is not highlighted, as it does not appear in the top 30 brands in those areas. This absence could be interpreted as a challenge for the brand to expand its footprint beyond Washington or diversify its product offerings to gain traction in other categories. The lack of ranking in additional states suggests that Sungaze may need to strategize on how to penetrate new markets or enhance its competitive edge to ensure broader recognition and success across different regions and categories.
Competitive Landscape
In the competitive landscape of cannabis beverages in Washington, Sungaze has experienced a slight decline in its ranking from June to September 2024, maintaining its position at 11th place for three consecutive months after dropping from 10th in June. This shift is particularly notable given the performance of competitors like Ratio, which has shown a significant upward trend, moving from 13th to 9th place over the same period, indicating a strong increase in sales. Meanwhile, Blaze Soda has maintained a relatively stable position, only dropping from 9th to 10th place, suggesting consistent sales performance. Soulshine Cannabis has remained steady at 12th place, indicating a stable but less competitive stance compared to Sungaze. These dynamics suggest that while Sungaze's sales have been relatively stable, the brand faces increasing competition from rapidly growing brands like Ratio, which could impact its future market position if current trends continue.
Notable Products
In September 2024, the top-performing product from Sungaze was the CBD:THC 2:1 Strawberry Citrus Seltzer 2-Pack, maintaining its number one rank for the fourth consecutive month with sales of 1,342 units. The CBD:THC 2:1 Strawberry Citrus Seltzer 4-Pack held steady at the second spot, showing consistent demand since July. The CBD:THC 2:1 Lemon Ginger Seltzer 2-Pack remained in third place, continuing the trend from August. The CBD:THC 2:1 Lemon Ginger Seltzer 4-Pack also maintained its position at fourth, indicating stable sales performance. Notably, the CBD:THC 2:1 Strawberry Citrus Seltzer 6-Pack entered the rankings at fifth place, marking its debut in the top five for September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
