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Dec-2024
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Overview
Market Insights Snapshot
Sungaze has consistently maintained its position in the Beverage category within Washington throughout the last quarter of 2024. Holding steady at the 11th rank from September to December, the brand has demonstrated a noteworthy resilience and stability in a competitive market. This consistent ranking indicates a strong and loyal customer base that continues to support the brand. Despite not breaking into the top 10, the steady increase in sales figures from $33,162 in September to $45,851 in December suggests a positive trajectory in consumer demand and market penetration.
While Sungaze shows promising performance in Washington, the absence of rankings in other states or provinces may suggest limited market presence or challenges in expanding beyond this region. This lack of visibility in the top 30 brands in other markets could be a potential area of concern or opportunity, depending on the brand's strategic goals. It highlights the importance of understanding regional preferences and competitive dynamics, which could inform future expansion strategies. The brand's ability to maintain its ranking in Washington, however, underscores its strength in this particular market.
Competitive Landscape
In the competitive landscape of the Washington beverage category, Sungaze has maintained a consistent rank at 11th place from September to December 2024. Despite this steady position, Sungaze faces stiff competition from brands like Ratio (WA), which has consistently held the 9th rank with significantly higher sales figures, indicating a strong market presence. Meanwhile, Blaze Soda also remains a formidable competitor, consistently ranking 10th with sales figures surpassing those of Sungaze. Notably, Swell Edibles and CQ (Cannabis Quencher) have shown upward mobility, improving their ranks over the months, which could pose a future threat to Sungaze's position if this trend continues. Sungaze's stable ranking amidst these dynamics suggests a loyal customer base but highlights the need for strategic initiatives to boost sales and climb the ranks in this competitive market.
Notable Products
In December 2024, the top-performing product from Sungaze was the CBD:THC 2:1 Strawberry Citrus Seltzer 2-Pack (10mg CBD, 5mg THC), maintaining its first-place ranking with sales reaching 1982 units. The CBD:THC 2:1 Strawberry Citrus Seltzer 4-Pack (20mg CBD, 10mg THC) also held steady in second place, showing consistent performance throughout the months. The CBD:THC 2:1 Lemon Ginger Seltzer 2-Pack (10mg CBD, 5mg THC) continued to rank third, while the CBD:THC 2:1 Lemon Ginger Seltzer 4-Pack (20mg CBD, 10mg THC) improved to fourth place in December. The CBD/THC 2:1 Strawberry Citrus Seltzer 6-Pack (30mg CBD, 15mg THC) experienced a slight drop, moving to fifth place despite a robust performance in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
