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Oct-2024
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Overview
Market Insights Snapshot
Sunset Connect has shown a steady performance in the California market, particularly within the Pre-Roll category. Over the span from July to October 2024, the brand maintained a consistent presence in the top 20, improving slightly from a rank of 19 in July to 18 in October. This upward movement suggests a positive reception among consumers, possibly driven by product quality or effective distribution strategies. Notably, the brand's sales figures reflect an encouraging trend, with a significant jump in October, indicating strong market engagement and possibly increased consumer demand or successful promotional efforts.
In terms of category performance, Sunset Connect's consistent ranking within the top 20 highlights its competitive edge in the Pre-Roll segment in California. The absence of rankings in other states or categories might indicate a focused strategy on the California Pre-Roll market, or it could suggest untapped potential in other regions or product lines. The lack of top 30 rankings outside of California might be seen as a limitation for expansion but also highlights the opportunity for growth in new markets. This focused approach could be a strategic decision to consolidate their market position before exploring broader horizons.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Sunset Connect has shown a notable improvement in its ranking from July to October 2024. Starting at 19th place in July, Sunset Connect experienced a dip to 20th in August but rebounded to 18th by October. This upward trajectory in rank is mirrored by a positive trend in sales, particularly in October, where Sunset Connect's sales surpassed those of PUFF, which maintained a steady 17th rank throughout the same period. Meanwhile, Henry's Original and Gelato experienced a decline in rank, with Henry's Original dropping out of the top 15 by October and Gelato falling to 20th. This shift suggests that Sunset Connect is gaining traction in the market, potentially capturing market share from these competitors. Additionally, Quickies Prerolls entered the top 20 in September and improved to 19th by October, indicating a competitive environment where Sunset Connect's recent gains are significant for maintaining its upward momentum.
Notable Products
In October 2024, the top-performing product for Sunset Connect was the Strawberry Jack Pre-Roll (1g), achieving the number one rank with sales of 27,327 units. The Royal Grapes Pre-Roll (1g) followed closely in second place, having previously held the top rank in August. The Magic Johnstoned Pre-Roll (1g) emerged as a strong contender, securing the third position despite not ranking in the prior months. Fulton Fiver Pre-Roll (1g) experienced a slight drop to fourth place after leading in September. Lastly, Doob Nation Pre-Roll (1g) entered the top five for the first time, marking its debut at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
