.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Sunset Connect has shown a notable performance trajectory in the California market, particularly within the Pre-Roll category. Over the span from October 2024 to January 2025, the brand has improved its ranking from 20th to 15th place, indicating a positive upward trend. This consistent climb in rankings suggests a strengthening foothold in a highly competitive market. The sales figures reflect this growth, with a steady increase from $729,773 in October 2024 to a peak in December, before slightly dipping in January. The ability to maintain a top 20 position in such a dynamic market speaks to the brand's robust market strategy and consumer appeal.
However, Sunset Connect's presence across other states and categories remains less visible, as they do not appear in the top 30 rankings outside of California for the specified period. This absence could indicate either a strategic focus on California or challenges in penetrating other markets. The lack of broader state-level data could suggest opportunities for growth or areas needing strategic realignment. Observing the brand's future movements and potential expansions into other states or categories could provide deeper insights into their long-term market strategy and adaptability.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Sunset Connect has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from a rank of 20 in October 2024, it climbed to 15 by January 2025, indicating a positive trend in market presence. This improvement is significant when compared to competitors such as Grizzly Peak Farms, which dropped from 14 to 17 in the same period, and Lowell Herb Co / Lowell Smokes, which fell from 10 to 14. While Henry's Original maintained a relatively stable position around rank 13, Sunset Connect's consistent sales growth, even amidst fluctuating competitor performance, suggests a strengthening brand appeal. This upward momentum could be leveraged to capture more market share, especially as other brands experience declines or stagnation in their rankings.
Notable Products
In January 2025, the top-performing product from Sunset Connect was Doob Nation Pre-Roll (1g), maintaining its number one rank from November 2024, with a notable sales figure of 23,021 units. The Fulton Fiver Pre-Roll (1g) followed closely in second place, dropping from its top position in December 2024. Purple Rainbow Pre-Roll (1g) entered the rankings for the first time, securing the third spot. The Fulton Fiver - George Zkittlez Pre-Roll (1g) consistently held the fourth position, showing stability in its sales performance over the past months. Willie Haze Pre-Roll (1g) made its debut in the rankings, taking the fifth position in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
