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Aug-2024
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Overview
Market Insights Snapshot
Sunset Connect has shown a consistent presence in the California pre-roll category over the past few months. In May 2024, the brand was ranked 19th, maintaining this position through June. However, in July, the brand improved its standing to 15th, indicating a positive trend. By August, Sunset Connect slightly dipped back to 18th place. This fluctuation suggests a competitive market in California, with Sunset Connect managing to stay within the top 20, highlighting its resilience and steady performance.
While the brand's ranking has seen some variation, the overall sales figures provide a more nuanced picture. For instance, the sales in July 2024 saw a significant increase compared to the previous months, suggesting a successful marketing or product strategy during that period. Despite the slight drop in ranking in August, the sales remained robust, indicating that Sunset Connect is maintaining a strong foothold in the market. The brand's ability to stay within the top 30 consistently is a testament to its market relevance and consumer loyalty in California's highly competitive pre-roll category.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Sunset Connect has shown a dynamic performance over the past few months. In May 2024, Sunset Connect was ranked 19th, maintaining this position in June before climbing to 15th in July, only to drop back to 18th in August. This fluctuation indicates a competitive market where brands like PUFF and EVIDENCE have also been active. Notably, PUFF improved its rank from 22nd in May to 16th in July and August, suggesting a steady increase in market presence. Meanwhile, EVIDENCE showed a significant jump from 27th in May to 17th in August, highlighting its growing influence. On the other hand, Selfies remained relatively stable, fluctuating between 20th and 22nd. The data suggests that while Sunset Connect has experienced some volatility, it remains a strong contender, especially as it briefly broke into the top 15 in July. However, the competitive pressure from brands like PUFF and EVIDENCE, which have shown more consistent upward trends, indicates that Sunset Connect needs to strategize effectively to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product from Sunset Connect was Royal Grapes Pre-Roll (1g), which secured the number one spot with sales of $22,832. Fulton Fiver Pre-Roll (1g) maintained its second-place ranking from the previous month with notable sales of $18,531. Tio Franky Pre-Roll (1g) ranked third, showing a consistent performance from May 2024. Sunset Popsicle Pre-Roll (1g) and Lemon Cherry Pop Pre-Roll (1g) followed in fourth and fifth places, respectively, both making their debut in the rankings this month. These shifts indicate a dynamic market with new entries capturing consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
