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Oct-2025
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Overview
Market Insights Snapshot
Sunset Connect has shown a consistent presence in the California pre-roll category, maintaining a ranking within the top 30 brands over the past few months. Starting from 25th in July 2025, the brand improved its position to 23rd in August, slipped slightly to 24th in September, and regained the 23rd spot in October. This fluctuation suggests a competitive landscape in the California pre-roll market, yet Sunset Connect's ability to remain in the top 30 indicates a stable consumer base and effective market strategies.
While the brand's sales figures saw a dip from August to September, from $557,761 to $456,131, the subsequent increase to $504,142 in October highlights a positive recovery trend. It's notable that Sunset Connect did not appear in the top 30 for any other state or category during this period, which could be viewed as a limitation in its market reach or a strategic focus on the California pre-roll market. This concentrated performance in California might point to opportunities for expansion or a need to fortify its standing in its primary market. Further analysis would be required to understand the brand's potential in other regions and categories.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Sunset Connect has shown a consistent presence, maintaining a rank within the top 25 throughout the months from July to October 2025. Notably, Sunset Connect improved its rank slightly from 25th in July to 23rd in August and October, indicating a stable performance amidst fluctuating market dynamics. Competitors like Eighth Brother, Inc. saw a significant rise in October, jumping to 22nd from 36th in September, which could pose a competitive threat if this upward trend continues. Meanwhile, CAM experienced a decline from 19th in September to 25th in October, potentially opening opportunities for Sunset Connect to capitalize on any market share shifts. Selfies and Quiet Kings also present competitive dynamics, with Quiet Kings experiencing a notable drop from 14th to 21st in October, despite previously strong sales. These shifts highlight the volatility and competitive nature of the market, emphasizing the need for strategic positioning by Sunset Connect to enhance its market rank and sales.
Notable Products
In October 2025, the top-performing product from Sunset Connect was the Fulton Fiver - George Zkittlez Pre-Roll (1g) in the Pre-Roll category, maintaining its top rank from the previous two months with sales of 11,497 units. The Royal Grapes Pre-Roll (1g) secured the second position, consistent with its rank from July 2025. The Doob Nation Pre-Roll (1g) climbed back to the third spot after dropping out of the rankings in August, with notable sales figures. Tio Franky Pre-Roll (1g) held steady in fourth place, showing resilience across several months. Lastly, Strawberry Jack Pre-Roll (1g) re-entered the rankings at fifth place, marking a strong return after being unranked in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
