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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Sunset Connect operated as a single-category brand with Pre-Roll accounting for 100.0% of sales, rising 6.0% year over year while advancing 16.6% month over month; simultaneously, the average price declined 2.9% year over year alongside a 24-month sales contraction of 20.1%. Within California Pre-Roll, the brand held rank 22, and the combination of double-digit MoM growth and a lower average price at $4.23 indicates volume-led gains rather than mix expansion; this pattern implies a tactical emphasis on throughput within a single category rather than diversification.
The convergence of a 16.6% MoM lift with a 2.9% YoY price decline suggests elastic demand that responds to pricing, while a 6.0% YoY sales increase against a 20.1% 24-month decline indicates partial recovery rather than a structural uptrend. Holding rank 22 in California Pre-Roll while relying on 100.0% category concentration implies positioning as a value-accessible Pre-Roll specialist focused on share defense via price and velocity, not portfolio breadth; the implication is that sustaining momentum will depend on maintaining price-driven volume without eroding unit economics.
Competitive Landscape
Sunset Connect ranks #22 in CA Pre-Roll in May 2026, down 1 position year over year from #21, and flat versus three months ago at #22, indicating a 1-rank YoY decline alongside a 0-position quarter-over-quarter hold. Competitively, Jeeter holds #1 with a 25.9% year-over-year sales increase while Kingpen sits at #3 with a 15.3% year-over-year sales decrease, a split that widens the gap at the top even as a top-three peer contracts. Meanwhile, CannaBiotix (CBX) moved to #5 from #7 year over year with a 34.4% sales increase, outpacing category momentum, whereas Presidential rose to #4 from #5 despite a 0.5% sales decline, showing rank mobility disconnected from small negative growth. With Sunset Connect’s peak rank of #19 back in February 2025 and a current #22 with a 1-position YoY slippage, the trajectory implies stable mid-pack placement where incremental share shifts—rather than large sales surges—are determining rank changes.
Notable Products
Fulton 5er - Runtz N Roses Pre-Roll (1g) posted the largest month-over-month surge at +56.17% to rank 2, while Tio Franky Pre-Roll (1g) held rank 1 with a +40.32% lift, indicating momentum is skewed toward the top of the lineup rather than a broad base. Sunset Jealousy Pre-Roll (1g) fell -22.95% at rank 8 and Strawberry Jack Pre-Roll (1g) declined -14.29% at rank 9, creating a widening gap between leaders and laggards. With all ten top products in the Pre-Roll category and Doobie Nights Pre-Roll (1g) advancing +18.47% at rank 5 against Doob Nation Pre-Roll (1g) at +14.20% and rank 6, the mix points to category concentration where incremental share gains will come from trading consumers within a narrow set rather than expanding into new formats. The pattern implies Sunset Connect’s commercial direction in May 2026 is a premium-tilted Pre-Roll portfolio that relies on a few fast-climbing SKUs to offset double-digit decliners, suggesting emphasis on depth in winning strains over breadth across categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
