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Aug-2025
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Overview
Market Insights Snapshot
Sunset Connect has demonstrated consistent performance in the California market, particularly within the Pre-Roll category. Over the summer months of 2025, the brand maintained its presence in the top 30, with rankings fluctuating slightly from 20th in May and June, dipping to 24th in July, and then recovering to 21st in August. This movement suggests a resilient ability to bounce back in a competitive market. Notably, the brand saw a significant increase in sales from July to August, indicating a strong finish to the summer season. However, the absence of Sunset Connect in the top 30 for any other state or province during this period may suggest a more localized strength or a potential area for growth.
While Sunset Connect's performance in California's Pre-Roll category is noteworthy, the brand's absence from other states' top 30 rankings highlights a potential opportunity for expansion. This localized success in California could serve as a foundation for broader market penetration. The increase in sales from July to August, despite a slight dip in ranking, indicates a positive consumer response that could be leveraged for future growth. Exploring new markets could be a strategic move for Sunset Connect to diversify its presence and capitalize on its established brand reputation in California. The brand's ability to maintain its ranking within the top 30 consistently over the months suggests a stable consumer base and a strong product offering in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Sunset Connect has experienced fluctuations in its ranking over the summer of 2025, reflecting a dynamic market environment. Starting in May 2025, Sunset Connect was ranked 20th, maintaining this position in June before slipping to 24th in July, and then recovering slightly to 21st in August. Despite this volatility, the brand saw a notable increase in sales from July to August, suggesting a potential rebound in consumer interest or effective promotional strategies. In contrast, Gelato consistently outperformed Sunset Connect, maintaining a top 20 position throughout the period, although its sales showed a slight downward trend. Meanwhile, Quiet Kings demonstrated a significant upward trajectory, moving from 32nd in May to 19th in August, indicating a strong competitive threat. Clsics and CAM also showed competitive movements, with Clsics briefly surpassing Sunset Connect in July. These dynamics highlight the importance for Sunset Connect to closely monitor market trends and competitor strategies to maintain and improve its market position.
Notable Products
In August 2025, the top-performing product for Sunset Connect was Fulton Fiver - George Zkittlez Pre-Roll (1g) in the Pre-Roll category, ranking first with sales of 13,130 units. Royal Grapes Pre-Roll (1g) secured the second position, showing a significant improvement from its third place in June. Willie Haze Pre-Roll (1g) followed closely in third place, maintaining its presence in the top ranks from June. Tio Franky Pre-Roll (1g) remained consistent, holding the fourth position in both July and August. Sunset Popsicle Pre-Roll (1g) entered the top five for the first time in August, indicating a positive trend in its market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
