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Mar-2025
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Overview
Market Insights Snapshot
Sunset Connect's performance in the Pre-Roll category has shown some fluctuations in the California market over the past few months. Starting from a rank of 20 in December 2024, the brand improved its position to 17 in both January and February 2025, demonstrating a positive trajectory during this period. However, there was a notable decline in March 2025 when the brand slipped to rank 24. This drop suggests potential challenges or increased competition within the category that may have impacted their standing. It's important to note that Sunset Connect maintained its presence within the top 30 brands, which is a positive indicator of its relative strength in the market despite the recent dip.
Examining the sales figures for Sunset Connect during the same period provides additional context to these ranking changes. The brand experienced a consistent decline in sales from December 2024 through March 2025, with sales decreasing from $679,479 to $585,556. This downward trend in sales could be a contributing factor to the drop in ranking observed in March. The absence of Sunset Connect in the top 30 in any other states or categories may indicate a focus primarily on the California market or challenges in expanding their presence elsewhere. These insights suggest areas where Sunset Connect could potentially refine its strategy to regain momentum and improve its market position.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Sunset Connect experienced fluctuations in its rank and sales over the past few months. Starting at the 20th position in December 2024, Sunset Connect improved to 17th in January and February 2025, before dropping to 24th in March 2025. This decline in rank coincides with a steady decrease in sales from December to March. Meanwhile, competitors like PUFF and UpNorth Humboldt showed varied performance. PUFF, for instance, dropped out of the top 20 in January and March, suggesting inconsistency, while UpNorth Humboldt maintained a stable presence just outside the top 20, showing a positive sales trend, particularly in March. These dynamics indicate a competitive market where Sunset Connect needs to strategize to regain its footing and counteract the upward momentum of brands like UpNorth Humboldt.
Notable Products
In March 2025, the top-performing product from Sunset Connect was the Strawberry Jack Pre-Roll 1g, which climbed to the number one position with sales reaching 14,061 units, slightly up from December 2024. The Magic Johnstoned Pre-Roll 1g emerged as a new contender, securing the second spot with notable sales figures. Sunset Jealousy Pre-Roll 1g maintained its third-place ranking from February 2025, although its sales saw a decrease compared to the previous month. The Z Line Pie Pre-Roll 1g entered the rankings in fourth place, while the Fulton Fiver - George Zkittlez Pre-Roll 1g dropped to fifth place from its fourth position in January 2025. Overall, March saw significant shifts in rankings, with new entries and slight changes in sales dynamics among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
