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Sep-2025
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Overview
Market Insights Snapshot
Sunset Connect's performance in the California pre-roll category has been somewhat volatile over the recent months. In June 2025, the brand held the 21st position, but it slipped to 25th in July. Interestingly, it regained its 21st rank in August, only to fall back to 24th in September. This fluctuation suggests a competitive landscape in California's pre-roll market, with Sunset Connect managing to stay within the top 30 consistently, which is a positive indicator of its market presence. However, the drop in rank during September, despite a strong performance in August, might point to challenges in maintaining momentum or increased competition during that period.
The sales figures for Sunset Connect reflect these ranking movements, with a notable peak in August 2025. While the brand's sales decreased in September to $479,048, the August sales demonstrated a significant uptick compared to the previous months. This sales surge in August could be attributed to successful promotional activities or seasonal demand variations. Despite the rank fluctuations, maintaining a consistent presence in the top 30 is crucial for brand visibility and long-term growth. However, the fact that Sunset Connect did not break into the top 20 suggests there is room for improvement in capturing a larger market share in California's pre-roll segment.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Sunset Connect has experienced fluctuating rankings and sales over the past few months. Despite not making it into the top 20, Sunset Connect's sales peaked in August 2025, indicating a potential for growth amidst stiff competition. Notably, Cizi consistently maintained a higher rank, although their sales showed a downward trend from July to September. Meanwhile, Quickies Prerolls demonstrated a significant improvement in rank from June to July, surpassing Sunset Connect in sales during July, but then experienced a decline in August. CAM remained a strong competitor, consistently ranking just above Sunset Connect, with stable sales figures. Selfies also showed steady performance, maintaining a close rank and sales proximity to Sunset Connect. These dynamics highlight the competitive pressures Sunset Connect faces, emphasizing the need for strategic marketing and product differentiation to improve its market position.
Notable Products
In September 2025, the top-performing product from Sunset Connect was the Fulton Fiver - George Zkittlez Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank from August with notable sales of 10,845 units. The Doob Nation Pre-Roll (1g) followed closely in second place, consistent with its July position after a brief absence from the top ranks in August. Willie Haze Pre-Roll (1g) climbed to third place, showing an improvement from its fifth position in August. Tio Franky Pre-Roll (1g) held steady at fourth place, mirroring its rank from August. Purple Rainbow Pre-Roll (1g) rounded out the top five, dropping from its previous top position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
