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Nov-2024
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Overview
Market Insights Snapshot
Sunset Connect has shown a steady upward trajectory in the Pre-Roll category in California. Over the past four months, the brand has moved from the 20th position in August to the 17th position by November. This consistent climb in rankings suggests a growing consumer preference and increased market penetration within the state. The brand's sales figures reflect this trend, with a notable increase from August to November, indicating successful strategies in product placement and possibly marketing efforts. However, it's important to note that the brand's presence in other states or provinces is not mentioned, which could imply a focused strategy on the Californian market or challenges in expanding beyond this region.
The absence of Sunset Connect from the top 30 rankings in other states or provinces may suggest a concentrated effort in California or potential hurdles in gaining traction elsewhere. This could be viewed as a strategic decision to dominate a key market before venturing into others or a reflection of competitive pressures in different regions. While the brand has shown positive momentum in California's Pre-Roll category, the lack of visibility in other markets could be an area of concern or opportunity, depending on the brand's long-term goals. Observing how Sunset Connect navigates these dynamics in the coming months will be crucial for understanding their broader market strategy.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Sunset Connect has shown a steady upward trajectory in rankings over the past few months, moving from 20th in August 2024 to 17th by November 2024. This positive trend suggests a growing consumer preference and market presence, which is notable given the competitive nature of the market. In contrast, West Coast Cure has experienced a decline, dropping from 11th to 16th place, indicating potential challenges in maintaining its market share. Meanwhile, Henry's Original has maintained a relatively stable position, hovering around the 15th and 16th ranks, while Gelato has seen a slight decline from 16th to 19th. Interestingly, Cruisers has made a significant leap from 73rd to 18th, suggesting a rapid increase in market penetration. Sunset Connect's consistent rise in rank and sales, amidst these shifts, highlights its strengthening foothold in the California pre-roll market.
Notable Products
In November 2024, the top-performing product for Sunset Connect was Doob Nation Pre-Roll (1g), which climbed to the number one rank with sales of 19,672 units. Following closely, Sunset Popsicle Pre-Roll (1g) secured the second position, showing a significant rise from its previous absence in the rankings. Fulton Fiver Pre-Roll (1g) maintained a steady presence, ranking third, a slight improvement from its fifth position in October. Tio Franky Pre-Roll (1g) re-entered the top five, landing in fourth place, while Royal Grapes Pre-Roll (1g) dropped to fifth from its earlier second position. Overall, the rankings in November reflect a dynamic shift in consumer preferences, with notable increases in sales for the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
