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Apr-2026
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Overview
Market Insights Snapshot
Sunset Connect has shown a dynamic performance in the California pre-roll category over the first few months of 2026. Beginning the year at rank 23 in January, the brand experienced a slight improvement in February, moving up to rank 22. However, the subsequent months saw a dip, with March placing them at rank 27, before recovering slightly to rank 25 in April. This fluctuation in rankings suggests that while Sunset Connect is maintaining its presence within the top 30, it faces competitive challenges that impact its standings month-to-month. It is notable that they consistently remain within the top 30, indicating a stable yet competitive position in the market.
Despite these ranking shifts, Sunset Connect's sales figures reveal a nuanced story. Starting with a sales figure of $489,624 in January, there was a noticeable dip in February and March, with sales bottoming out at $442,125. However, April saw a rebound, with sales climbing back to $486,379, nearly matching January's output. This recovery in sales, despite the fluctuating rankings, reflects a resilience in consumer demand and possibly strategic adjustments by the brand. The absence of Sunset Connect from the top 30 in any other states or categories could highlight areas for growth or indicate a focused strategy within California's pre-roll market.
Competitive Landscape
In the competitive California pre-roll market, Sunset Connect has experienced fluctuations in its ranking over the first four months of 2026, reflecting a dynamic competitive landscape. Starting at rank 23 in January, Sunset Connect improved slightly to 22 in February, but then saw a dip to 27 in March before recovering to 25 in April. This volatility in ranking is indicative of the fierce competition from brands like Coastal Sun Cannabis, which rose from 30 in January to 21 in March, and Jetty Extracts, which consistently improved its position from 28 in January to 23 by March and April. Meanwhile, Fig Farms maintained a more stable presence, hovering around the mid-20s, while Blem made a significant leap from outside the top 30 to rank 26 in April. These shifts suggest that while Sunset Connect remains a strong contender, it faces pressure from both established and emerging brands, necessitating strategic adjustments to maintain and enhance its market position.
Notable Products
In April 2026, Tio Franky Pre-Roll (1g) emerged as the top-performing product for Sunset Connect, securing the number one rank with notable sales of 9,424 units. Sunset Jealousy Pre-Roll (1g) climbed to the second position, improving from the fourth place in March, with sales reaching 9,361 units. Strawberry Jack Pre-Roll (1g) maintained its steady performance, holding the third spot, consistent with its rank in March, and saw an increase in sales to 8,866 units. Willie Haze Pre-Roll (1g) witnessed a drop from its top rank in February to fourth place in April. Fulton 5er - Runtz N Roses Pre-Roll (1g) entered the rankings for the first time in April, debuting in the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
