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Oct-2024
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Overview
Market Insights Snapshot
Super Good has shown a remarkable upward trajectory in the Flower category within Nevada. Starting from a rank of 48 in July 2024, the brand has consistently improved its position, reaching the 21st spot by October 2024. This steady climb is indicative of a strong market presence and growing consumer preference in the state. The significant jump in sales from $131,776 in July to $336,355 in October underscores this positive trend. The brand's ability to break into the top 30 by September indicates a strategic shift or successful marketing initiative that resonated well with consumers. However, it's worth noting that prior to July, Super Good was not in the top 30, suggesting a rapid change in market dynamics or consumer behavior that the brand capitalized on effectively.
While Super Good's performance in Nevada's Flower category is noteworthy, the absence of rankings in other states or categories suggests areas where the brand might not yet have a strong foothold. The lack of top 30 rankings in other regions could point to either limited distribution or a focus on specific markets like Nevada. This focused strategy seems to be paying off in Nevada, but it raises questions about the brand's approach in other potential markets. Understanding the brand's strategic choices and how they might replicate their success in Nevada elsewhere would be crucial for stakeholders and potential investors looking to capitalize on Super Good's growth trajectory.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Super Good has demonstrated a notable upward trajectory in its rankings over the past few months, moving from a rank of 48 in July 2024 to 21 by October 2024. This significant climb indicates a positive reception and growing market presence. In comparison, Kynd Cannabis Company experienced a decline, dropping from 12th to 19th place, which may suggest challenges in maintaining its market position. Meanwhile, Polaris MMJ and Safety Meeting have shown improvements, with Polaris MMJ moving from 32nd to 20th and Safety Meeting from 30th to 23rd, indicating competitive pressures. Kushberry Farms also saw a rise, though less dramatic, moving from 37th to 22nd. Super Good's upward trend in both rank and sales suggests a successful strategy in capturing consumer interest and expanding its market share, positioning it as a formidable competitor in the Nevada flower market.
Notable Products
In October 2024, Cap Junkie (14g) emerged as the top-performing product for Super Good, climbing from fourth place in September to first place, with impressive sales reaching 1468 units. 702 Headband (14g) maintained its position as the second-best seller, showing a consistent performance from August through October. Molotov Cocktail (14g) made a notable leap to third place, up from fifth in September. Pink Runtz (14g), which was the top product in September, dropped to third place, sharing the spot with Molotov Cocktail (14g) in October. Peanut Butter Souffle (14g) re-entered the rankings at fourth place, indicating a resurgence in popularity after not being ranked in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
