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Jan-2025
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Overview
Market Insights Snapshot
Super Good's performance across various categories and states has shown some interesting dynamics over the past few months. In the Nevada market, the brand has seen fluctuating rankings in the Flower category, starting at 20th in October 2024 and dropping to 28th in November before climbing back up to 14th in December, only to fall again to 24th in January 2025. This volatility suggests a competitive landscape where Super Good is striving to maintain a foothold. Despite these ups and downs, December was a highlight with sales reaching $370,172, indicating a strong recovery compared to the previous month.
While Super Good made it into the top 30 rankings in the Flower category in Nevada for most months, the absence from the top 30 in other states or categories could be seen as a missed opportunity or a strategic focus on specific markets. The brand's ability to rebound in rankings and sales in Nevada suggests potential for growth if similar strategies are applied elsewhere. Monitoring trends and understanding the factors behind these shifts could provide insights into Super Good's market strategies and areas for potential expansion.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Super Good experienced notable fluctuations in its rankings from October 2024 to January 2025. Beginning at rank 20 in October, Super Good saw a dip to rank 28 in November, followed by a significant climb to rank 14 in December, before dropping to rank 24 in January. This volatility is indicative of a competitive market environment. For instance, Summa Cannabis maintained a relatively stable presence, starting at rank 15 in October and only dropping to rank 23 by January, despite a decrease in sales. Meanwhile, Kynd Cannabis Company consistently hovered around the lower end of the top 20, slipping out of it in December and January. The fluctuating ranks of Super Good suggest that while it has the potential to surge ahead, as seen in December, it faces stiff competition from brands like Summa Cannabis and others, which could impact its sales performance and market positioning over time.
Notable Products
In January 2025, 702 Headband from Super Good emerged as the top-performing product, reclaiming its number one rank with impressive sales of 1460 units. Pink Runtz climbed to the second position, showing a consistent improvement from its fourth place in December 2024. Cap Junkie, which had been in second place in October 2024, settled at third in January 2025. Peanut Butter Souffle Nuggets made a notable entry at fourth rank, while OG Diesel dropped to fifth from its previous third position in December 2024. The Flower category continues to dominate Super Good's sales, with these products showing varying shifts in their monthly rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
