.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Super Wow has shown a consistent performance in the Tincture & Sublingual category within the state of California. Over the months from June to September 2024, the brand maintained a steady presence in the top 11, even improving its rank slightly from 11th to 10th place by August and September. This upward movement indicates a positive reception of their products in this category. However, it's worth noting that their sales figures saw a decline from June to July, before stabilizing in the subsequent months. This could suggest a seasonal fluctuation or a response to competitive pressures in the market.
Interestingly, Super Wow's consistent ranking within the top 10 in the Tincture & Sublingual category in California contrasts with the absence of their presence in the top 30 in other states or categories, which could be seen as a limitation in their market penetration or product diversification strategy. The lack of ranking in other states suggests potential areas for growth or improvement, as capturing a broader market could enhance their overall brand performance. Understanding the factors contributing to their success in California might provide insights into how they could replicate this in other regions.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Super Wow has maintained a steady position, consistently ranking at 10th place from August to September 2024. This stability is notable given the fluctuating ranks of its competitors. For instance, Friendly Farms experienced a decline from 6th to 9th place between June and September, indicating a potential opportunity for Super Wow to capitalize on any weakening in their market presence. Meanwhile, Proof has shown resilience, bouncing back to 8th place in September after a dip to 9th in August, suggesting a strong competitive force. Carter's Aromatherapy Designs (C.A.D.) has improved its rank from 15th to 12th over the same period, showing growth potential. Super Wow's consistent ranking amidst these shifts highlights its stable market position, yet also underscores the need for strategic initiatives to climb higher in the rankings, especially as competitors show varying degrees of volatility and growth.
Notable Products
In September 2024, the top-performing product for Super Wow was Pink Lemonade Drops Tincture (1000mg THC, 30ml) in the Tincture & Sublingual category, climbing from third place in August to secure the top spot with sales of 440 units. Strawberry Drops Tincture (1000mg THC, 30ml) slipped from its consistent first position in the previous months to second place. Watermelon Tincture (1000mg THC, 30ml) maintained its third position, showing steady performance throughout the months. Blue Raspberry Drops Tincture (1000mg THC, 30ml) remained in fourth place, while Mystery Tincture Drops (1000mg THC, 30ml) continued to rank fifth. The noticeable shift was the rise of Pink Lemonade Drops Tincture, which surpassed its competitors to become the top seller for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
