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Nov-2024
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Overview
Market Insights Snapshot
Super Wow has shown a consistent presence in the California market within the Tincture & Sublingual category, maintaining a steady rank of 10th from August to October 2024. However, in November, there was a slight decline to the 12th position. This drop might indicate increased competition or a shift in consumer preferences within the state. Despite this, the brand's ability to consistently hold a spot in the top 10 for three consecutive months prior highlights its strong market presence and consumer loyalty in this category. This trend is crucial for understanding how Super Wow is navigating the competitive landscape of California's cannabis market.
In terms of sales, Super Wow experienced a gradual decline from August to November 2024 in California, with a notable decrease in November. This downward trend might be concerning for stakeholders, as it suggests a potential need for strategic adjustments. The absence of Super Wow from the top 30 rankings in other states or provinces indicates that the brand's influence is currently limited to California in the Tincture & Sublingual category. This could represent both a challenge and an opportunity, as expanding their reach into other markets could bolster their overall performance and mitigate risks associated with regional dependency.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Super Wow has experienced notable shifts in its market position over recent months. While maintaining a consistent rank of 10th place from August to October 2024, Super Wow saw a decline to 12th place in November 2024. This drop in rank coincides with a decrease in sales, highlighting potential challenges in maintaining consumer interest or facing increased competition. Notably, Moods Spray improved its position from 11th to 10th place in November, suggesting a strategic gain in market share that may have contributed to Super Wow's decline. Meanwhile, Carter's Aromatherapy Designs (C.A.D.) remained stable at 13th place, and St Ides made a significant entry into the rankings at 11th place in November, indicating a competitive surge. Super Wow's performance suggests a need for strategic adjustments to regain its previous standing and counter the upward trends of its competitors.
Notable Products
In November 2024, Strawberry Drops Tincture (1000mg THC, 30ml) maintained its top position as the best-selling product for Super Wow, with sales reaching 333 units. Pink Lemonade Drops Tincture (1000mg THC, 30ml) climbed to the second spot from third in October, while Watermelon Tincture (1000mg THC, 30ml) dropped to third place. The THC:CBN Sleepy Wow Tincture (1000mg THC, 30mg CBN, 30ml) emerged as a notable performer, reaching fourth place after not being ranked in August and October. Blue Raspberry Drops Tincture (1000mg THC, 30ml) consistently held the fifth position, showing a decrease in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
