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Nov-2024
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Overview
Market Insights Snapshot
Superior (NV) has shown a fluctuating performance across different categories and states, demonstrating both strengths and areas for improvement. In the Flower category within Nevada, the brand experienced a notable rise in rankings from August to September 2024, moving from 25th to 16th place. However, this upward trend was not sustained as the brand's ranking slipped to 22nd place by November. This decline may be attributed to the decrease in sales from October to November, which suggests a need to reassess their strategy in this category to regain momentum. Despite the setback, the initial improvement in September indicates potential for growth if the brand can address the factors contributing to the recent decline.
In the Pre-Roll category, Superior (NV) demonstrated a remarkable improvement in Nevada by climbing to the 11th position in October 2024 from 21st in September. This significant jump highlights a successful strategy or product offering that resonated with consumers during that period. However, the brand's ranking fell back to 21st in November, which indicates a challenge in maintaining consistent performance. The volatility in rankings across both categories suggests that while Superior (NV) has the capability to achieve high performance, there is room for improvement in sustaining its competitive position over time. Such insights could be pivotal for stakeholders aiming to enhance the brand's market presence and stability.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Superior (NV) has experienced notable fluctuations in its market position over the past few months. Despite a strong start in August 2024, ranking 25th, Superior (NV) climbed to 16th in September, maintaining a similar position in October at 17th. However, by November, it slipped to 22nd, indicating a potential challenge in sustaining its earlier momentum. This decline comes amidst rising competition from brands like Srene, which surged from 60th in September to 21st in November, and Good Green, which rebounded from 37th in October to 20th in November. Meanwhile, Cali Traditional and Dope Dope have also shown significant upward trends, with both brands entering the top 25 by November. These shifts suggest a dynamic market environment where Superior (NV) must strategize to maintain its competitive edge and capitalize on its sales strengths to regain a higher rank.
Notable Products
In November 2024, the top-performing product for Superior (NV) was Alien Moon Pie Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank with sales of 3217 units. The previously dominant Garlic Mints Pre-Roll (1g) dropped to the second position after holding the top spot consistently from August to October. Alien Moon Pie (14g) in the Flower category made a notable entry to the rankings, securing the third position. New entries such as Papaya Pre-Roll (1g) and Glitter Bomb Pre-Roll (1g) took the fourth and fifth spots, respectively, indicating a shift in consumer preferences towards more diverse pre-roll options. This reshuffling highlights a dynamic change in product popularity for Superior (NV) over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
