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Aug-2024
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Overview
Market Insights Snapshot
Superior (NV) has demonstrated notable performance across various categories in Nevada. In the Flower category, the brand saw a significant improvement, moving from rank 38 in May 2024 to rank 27 by August 2024. This upward trajectory is indicative of a growing consumer preference for their products in this category, despite a dip in July where they fell to rank 42. The sales figures mirror this trend, showing a peak in August with $228,563 in sales, suggesting a strong recovery and increased market penetration.
In the Pre-Roll category, Superior (NV) experienced a more dramatic shift. Starting at rank 43 in May 2024, the brand dropped to rank 55 in June, only to surge to rank 16 by August 2024. This rapid climb into the top 20 can be seen as a positive indicator of the brand's increasing popularity and effectiveness in marketing their Pre-Roll products. The sales data supports this observation, with a significant rise to $112,544 in August, highlighting a successful strategy in capturing market share. However, the initial drop in June could signal areas for improvement in maintaining consistent performance.
Competitive Landscape
In Nevada's competitive flower category, Superior (NV) has shown a dynamic performance over the past few months, with notable fluctuations in its rank and sales. In May 2024, Superior (NV) was ranked 38th, improving to 31st in June, but then dropping to 42nd in July before making a significant leap to 27th in August. This volatility is indicative of a highly competitive market. For instance, Redwood consistently outperformed Superior (NV), maintaining a higher rank and showing relatively stable sales, peaking at 19th in June. Meanwhile, The Grower Circle and TRENDI also demonstrated upward trends, with The Grower Circle moving from 42nd to 28th and TRENDI from 40th to 29th over the same period. Superior (NV)'s sales saw a significant boost in August, which could be a positive indicator of future performance if the brand can maintain this momentum. However, the competitive landscape remains challenging, with brands like Good Green also showing strong performance, particularly in August where it ranked 25th. This analysis underscores the importance for Superior (NV) to strategize effectively to improve its market position and capitalize on sales opportunities.
Notable Products
In August 2024, the top-performing product for Superior (NV) was Garlic Mints Pre-Roll (1g), maintaining its first-place ranking from July with a notable sales figure of 5246 units. Alien Moon Pie Pre-Roll (1g) surged to second place, marking its debut in the rankings with 2162 units sold. Super Lemon Haze Pre-Roll (1g) entered the rankings in third place with strong sales. Garlic Mints (3.5g) dropped to fourth place despite consistent performance in previous months. Alien Moon Pie (3.5g) slipped to fifth place from its previous second-place ranking in July, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
