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Oct-2024
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Overview
Market Insights Snapshot
Supernaturals New York has shown varying performance across different product categories and states. In the New York market, the brand has made a notable impact in the Pre-Roll category, consistently maintaining a strong position. From July to October 2024, Supernaturals New York held a steady top-ten rank, improving slightly from 10th to 9th place. This stability and slight improvement in ranking suggest a strong foothold and growing consumer preference in this category. However, the brand's presence in the Flower category has not been as prominent, with its October 2024 ranking at 99, indicating challenges in breaking into the top 30, which could signify either a highly competitive market or areas for potential growth and strategy adjustment.
The contrasting performance between the Flower and Pre-Roll categories highlights the importance of strategic focus for Supernaturals New York. Despite the absence of a top-30 ranking in the Flower category, the Pre-Roll segment shows promising strength with a consistent sales increase, reaching over $447,000 in October 2024. This upward trend in the Pre-Roll category could be a key area for further investment and marketing efforts. As the brand evaluates its performance, understanding the dynamics of each category will be crucial for making informed decisions about resource allocation and product development to enhance their market presence across New York and potentially expand into other regions.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Supernaturals New York has shown a consistent presence, maintaining a rank of 10th from July to September 2024, before climbing to 9th in October. This upward movement in rank suggests a positive trend in market acceptance and sales performance. Notably, PUFF has consistently ranked higher, fluctuating between 7th and 8th, indicating a stable market position with sales generally higher than Supernaturals New York. Meanwhile, Leal has demonstrated significant growth, jumping from 24th in July to 10th in October, which could pose a future threat if this trend continues. Mfny (Marijuana Farms New York) experienced a decline from 3rd to 7th, which may present an opportunity for Supernaturals New York to capture some of their market share. Hudson Cannabis has seen a slight decline, moving from 7th to 11th, suggesting a potential opening for Supernaturals New York to further improve its rank. This competitive analysis highlights the dynamic nature of the pre-roll market in New York and underscores the importance of strategic positioning for Supernaturals New York to capitalize on these shifts.
Notable Products
In October 2024, the top-performing product for Supernaturals New York was the Mangolope Pre-Roll 2-Pack (1.5g) in the Pre-Roll category, maintaining its leading rank from the previous two months with notable sales of 3,558 units. The Gelatti Pre-Roll 2-Pack (1.5g) also held steady at the second position, showing a consistent performance across August to October. The Lemon Cherry Gelato Pre-Roll 5-Pack (3.5g) remained in third place, experiencing a significant sales increase compared to September. Wedding Cake x G41 Pre-Roll 5-Pack (3.5g) and Jack Wreck Pre-Roll 2-Pack (1.5g) retained their fourth and fifth positions, respectively, with Jack Wreck re-entering the rankings after being absent in September. Overall, the rankings for Supernaturals New York products showed stability with slight fluctuations in sales figures, indicating strong customer preference for their pre-roll offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
