.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Supernaturals New York has shown a remarkable upward trajectory in the Edible category in New York. Starting from a rank of 47 in October 2024, the brand improved its position to 32 by January 2025. This steady climb indicates a growing consumer preference for their edibles, likely driven by the significant increase in sales from $18,528 in October to $48,789 in January. The consistent improvement in rank, despite not being in the top 30 initially, suggests that Supernaturals New York is making strategic moves to capture market share in this competitive category.
In the Pre-Roll category, Supernaturals New York maintained a strong presence in New York throughout the observed months. The brand held a steady rank of 13 in October and November 2024, improved slightly to 12 in December, but then dropped back to 14 in January 2025. Despite this slight fluctuation, the brand's sales figures remained robust, with a notable peak in November 2024. The ability to stay within the top 15 consistently highlights a solid consumer base and effective brand positioning, even in the face of competitive pressures. This performance in the Pre-Roll category underscores the brand's established reputation and potential for future growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Supernaturals New York has demonstrated resilience and consistency in its market position. Despite fluctuations in rankings, Supernaturals New York maintained a relatively stable presence, peaking at 12th place in December 2024 before slightly dropping to 14th in January 2025. This performance is noteworthy when compared to competitors like Hudson Cannabis, which consistently ranked higher, maintaining a top 10 position in October and November 2024. Meanwhile, Miss Grass experienced a significant drop in December 2024, falling to 26th place, which may have provided an opportunity for Supernaturals New York to capture more market share. Additionally, Packs (fka Packwoods) showed a strong recovery from 28th in November 2024 to 12th in January 2025, indicating a competitive push that Supernaturals New York must be vigilant about. Overall, while Supernaturals New York's sales figures show a positive trend, the brand must continue to innovate and adapt to maintain its competitive edge in a dynamic market.
Notable Products
In January 2025, Mangolope Pre-Roll 2-Pack (1.5g) maintained its position as the top-performing product for Supernaturals New York, with sales reaching 2935 units. Gelatti Pre-Roll 2-Pack (1.5g) also held steady at the second spot, while Lemon Cherry Gelato Pre-Roll 5-Pack (3.5g) remained in third place. Wedding Cake x G41 Pre-Roll 5-Pack (3.5g) continued its consistent performance in fourth place. Notably, Apple Fritter Micro Tokes Pre-Roll 10-Pack (2.5g) entered the rankings for the first time in January 2025, securing the fifth position. These rankings have shown remarkable stability over the past months, with no changes in the top four positions since October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
