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Dec-2024
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Overview
Market Insights Snapshot
Supernaturals New York has shown varied performance across different categories in the cannabis market, particularly in the state of New York. In the Edible category, the brand has been making gradual progress, moving from the 52nd rank in September 2024 to the 47th rank by December 2024. This steady improvement indicates a growing consumer interest and acceptance of their edible products, as evidenced by the increase in sales from $11,241 in September to $17,835 in December. However, despite this positive trend, the brand's ranking outside the top 30 suggests that there is still significant room for improvement to capture a larger share of the market.
In contrast, the Pre-Roll category tells a different story for Supernaturals New York. The brand has maintained a strong position, consistently ranking 11th or 12th from September to December 2024. This stability in rankings, coupled with a notable increase in sales, highlights the brand's established presence and consumer loyalty within this segment. The Pre-Roll category appears to be a stronghold for Supernaturals New York, suggesting that their product offerings resonate well with consumers in this category. Despite the competitive nature of the market, maintaining a position within the top 15 indicates a robust performance and potential for further growth.
Competitive Landscape
In the competitive landscape of New York's Pre-Roll category, Supernaturals New York has maintained a consistent presence, holding the 12th rank from October to December 2024. This stability is noteworthy amidst the dynamic shifts observed among its competitors. For instance, Toast experienced a significant leap from the 16th position in September to the 8th in October, although it later settled at 11th in December. Meanwhile, Leal showed a steady climb, moving from 13th in September to 10th by December, indicating a strong upward trajectory in sales. Hudson Cannabis also fluctuated, dropping from 9th in September to 14th in December, suggesting potential volatility in their market performance. The entry of Ayrloom into the rankings in November at 15th, and rising to 13th by December, highlights emerging competition. These shifts underscore the competitive pressures Supernaturals New York faces, emphasizing the importance of strategic positioning to enhance its market share and sales performance in this evolving market.
Notable Products
In December 2024, the top-performing product from Supernaturals New York was the Mangolope Pre-Roll 2-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales reaching 4578 units. Following closely, the Gelatti Pre-Roll 2-Pack (1.5g) also held its second-place position from September through December. The Lemon Cherry Gelato Pre-Roll 5-Pack (3.5g) consistently ranked third, showing steady sales growth each month. The Wedding Cake x G41 Pre-Roll 5-Pack (3.5g) remained in fourth place, experiencing a slight dip in December sales compared to November. Notably, the CBG:THC 1:2 Cake Pre-Roll 2-Pack (1.5g) entered the rankings in November at fifth place and maintained this position in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
