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Oct-2024
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Overview
Market Insights Snapshot
Sweet Justice has demonstrated a consistent presence in the beverage category across several Canadian provinces. In Alberta, the brand has maintained a steady rank of 2nd place from July to October 2024, indicating a strong foothold in the market. Similarly, in British Columbia, Sweet Justice started in 2nd place in July and August but witnessed a slight dip to 3rd place in September and October, suggesting increased competition or a shift in consumer preferences. Meanwhile, in Ontario, the brand experienced some fluctuations, moving from 5th to 7th place and then climbing back to 6th in October, which could point to strategic adjustments or seasonal variations impacting sales.
In Saskatchewan, Sweet Justice held the 3rd position consistently from July through September before dropping to 4th in October, indicating a potential challenge in maintaining market share. Notably, in Michigan, Sweet Justice appeared in the rankings only in July at 11th place and did not make it to the top 30 in the subsequent months, which could be a sign of either a strategic withdrawal or increased competition in the state. This absence from the rankings in Michigan signals a potential area for growth or reevaluation for the brand. Overall, the brand's performance across these regions highlights both its strengths and areas where it might focus on improvement.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Sweet Justice experienced notable fluctuations in its market position from July to October 2024. Initially ranked 5th in July, Sweet Justice saw a dip to 7th place in August and September, before recovering slightly to 6th in October. This movement reflects a competitive pressure primarily from brands like Mollo and Ray's Lemonade, which maintained higher or similar ranks during this period. While Sweet Justice's sales showed a decline in August and September, a rebound in October suggests a potential recovery in consumer demand. Meanwhile, Phresh Cannabis Beverages consistently outperformed Sweet Justice, holding a steady 4th place, indicating a strong brand presence. These dynamics highlight the importance for Sweet Justice to strategize on maintaining its competitive edge amidst fluctuating market conditions.
Notable Products
For October 2024, Sweet Justice's Cherry Cola (10mg THC, 355ml) maintained its position as the top-performing product in the Beverage category, with sales reaching 14,472 units. OG Cola Free (10mg THC, 355ml) remained steady in second place, showing consistent performance over the months. The THC/CBG 1:1 OG Root Beer Free Soda (10mg THC, 10mg CBG, 355ml) held onto its third-place rank despite a sales increase from September. OG Ginger Ale Soda (10mg THC, 355ml) emerged as a new contender, securing the fourth rank in October. The THC/CBG 1:1 OG Cola (5mg THC, 5mg CBG 355ml) slipped slightly but remained in the top five, highlighting a slight decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
