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Nov-2024
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Overview
Market Insights Snapshot
Sweet Justice has shown a consistent presence in the Alberta market, maintaining a steady rank of 2nd in the beverage category from August to November 2024. This stability suggests a strong brand loyalty or effective market penetration. In contrast, in British Columbia, Sweet Justice held the 3rd position consistently from September to November, indicating a slight dip from its 2nd position in August. This shift might suggest increased competition or a change in consumer preferences in British Columbia. Meanwhile, in Saskatchewan, the brand fluctuated between 3rd and 4th place, hinting at a competitive landscape within the province's beverage category.
In Ontario, Sweet Justice improved its ranking from 7th in August to 5th by November, marking a positive upward trend in the beverage category. This improvement could be attributed to strategic marketing or product innovation that resonated well with consumers. On the other hand, Sweet Justice's appearance in Michigan only in November, at 13th place, indicates a late entry or a recent push in the market. The absence of the brand from the top 30 rankings in the earlier months suggests either a nascent presence or the need for more aggressive market strategies to capture a significant share. Such dynamics across different regions highlight the varied performance of Sweet Justice, reflecting both opportunities and challenges in its market expansion efforts.
Competitive Landscape
In the Ontario beverage category, Sweet Justice has shown a notable upward trend in rankings over recent months, moving from 7th place in August 2024 to 5th place by November 2024. This improvement in rank suggests a positive reception in the market, likely driven by strategic marketing efforts or product innovations. Despite this progress, Sweet Justice faces stiff competition from brands like Collective Project, which consistently held the 3rd position throughout the same period, and Phresh Cannabis Beverages, maintaining a steady 4th rank. Notably, Mollo experienced a slight decline, dropping from 4th to 6th place, which may have contributed to Sweet Justice's rise. Meanwhile, Ray's Lemonade remained stable but slightly behind Sweet Justice in sales, indicating a competitive but favorable positioning for Sweet Justice as it continues to climb the ranks.
Notable Products
In November 2024, the top-performing product for Sweet Justice was Cherry Cola (10mg THC, 355ml) in the Beverage category, maintaining its number one rank with sales of 15,455 units. The THC/CBG 1:1 OG Root Beer Free Soda (10mg THC, 10mg CBG, 355ml) climbed to second place from third in October, showing a notable increase in sales. OG Cola Free (10mg THC, 355ml) dropped to third place after holding second place for two consecutive months. A new entry, Cranberry Ginger Ale (10mg THC, 355ml), debuted strongly at the fourth position. CBD:THC 1:2 Pacific Island Punch Fruit Drink (5mg CBD, 10mg THC, 355ml) consistently held its fifth position throughout the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
