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Dec-2024
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Overview
Market Insights Snapshot
Sweet Justice has shown consistent performance in the Beverage category across several Canadian provinces. In Alberta, the brand maintained a steady rank of 2nd place from September through December 2024, indicating a strong foothold in the market. Similarly, in British Columbia, Sweet Justice held the 3rd position for three months before climbing to 2nd place in December, suggesting a positive upward trend. Meanwhile, in Ontario, the brand improved its rank from 7th in September to 4th by December, showcasing significant growth in sales and market presence. However, it's worth noting that in Saskatchewan, Sweet Justice remained consistently in the top four, with a slight improvement to 3rd place in November and December, reflecting a solid but stable performance.
In the United States, Sweet Justice's presence in Michigan has been marked by notable movements. The brand was not in the top 30 in September but made a significant entry at 14th place in October, climbing to 11th and maintaining that rank through November and December. This suggests a growing recognition and acceptance of the brand in the Michigan market. While the absence from the top 30 in September could be seen as a challenge, the subsequent rise in rank highlights a positive trend in consumer engagement and brand penetration. These movements across both Canadian provinces and the state of Michigan indicate Sweet Justice's strategic positioning and potential for further growth, particularly in the beverage category.
Competitive Landscape
In the Ontario beverage category, Sweet Justice has demonstrated a notable upward trajectory in its market positioning over the last few months of 2024. Starting from a rank of 7th in September, Sweet Justice improved to 6th place in both October and November, and further climbed to 4th place by December. This ascent in rank indicates a positive trend in consumer preference and market penetration, likely driven by strategic marketing efforts or product innovations. In contrast, Mollo experienced a slight decline, dropping from 5th to 6th place in December, while Collective Project maintained a steady 3rd place throughout the period. Meanwhile, Phresh Cannabis Beverages saw a similar decline as Mollo, moving from 4th to 5th place in December. The consistent top performance of Versus, holding the 2nd position, underscores the competitive landscape Sweet Justice is navigating. The data suggests that Sweet Justice's strategic maneuvers are effectively enhancing its market share, setting a promising stage for continued growth in the Ontario beverage market.
Notable Products
In December 2024, Sweet Justice's Cherry Cola (10mg THC, 355ml) maintained its top position as the leading product, with sales reaching 18,516 units. OG Cola Free (10mg THC, 355ml) consistently held the second rank throughout the last four months, showing a notable increase in sales compared to the previous months. Cranberry Ginger Ale (10mg THC, 355ml) climbed to third place from fourth in November, indicating growing popularity. THC/CBG 1:1 OG Root Beer Free Soda (10mg THC, 10mg CBG, 355ml) dropped to fourth place, despite steady sales performance. The CBD:THC 1:2 Pacific Island Punch Fruit Drink (5mg CBD, 10mg THC, 355ml) remained stable at fifth place, reflecting consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
