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Jan-2025
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Overview
Market Insights Snapshot
Sweet Justice has demonstrated consistent performance in the beverage category across several Canadian provinces, maintaining strong rankings. Notably, in Alberta, Sweet Justice has consistently held the second position from October 2024 through January 2025, indicating a stable market presence despite fluctuations in sales figures. Similarly, in British Columbia, the brand improved its ranking from third to second in December 2024 and sustained this position into January 2025, showcasing a positive upward trend. In Ontario, Sweet Justice climbed from sixth to fourth place by December 2024, although it slightly dipped to fifth in January 2025, reflecting a competitive market landscape. Meanwhile, the brand's performance in Saskatchewan remained steady at third place from November 2024 onwards.
In the United States, Sweet Justice is present in Michigan, where it has shown a moderate but stable presence in the beverage category. The brand improved its ranking from fifteenth in October 2024 to eleventh by November 2024, maintaining this position through January 2025. This indicates a potential for growth in the Michigan market, though it is not yet among the top ten brands. The absence of Sweet Justice in the top 30 in other states highlights areas for potential expansion or increased marketing efforts. The overall data suggests that while Sweet Justice is performing well in certain regions, there are opportunities for growth and increased market penetration, particularly in the U.S. markets.
Competitive Landscape
In the Ontario beverage category, Sweet Justice has experienced notable fluctuations in its market rank over the past few months, reflecting a dynamic competitive landscape. Starting in October 2024, Sweet Justice was ranked 6th, but by December 2024, it had climbed to 4th place, indicating a positive trend in consumer preference and sales momentum. However, by January 2025, Sweet Justice slipped back to 5th place, suggesting increased competition. Notably, Mollo has shown a strong presence, moving from 5th to 4th place, and even reaching 4th in January 2025, which could be a factor in Sweet Justice's rank fluctuation. Meanwhile, Collective Project consistently held the 3rd position, maintaining a robust lead in sales. Sweet Justice's sales figures showed a peak in December 2024, aligning with its highest rank, but a decline in January 2025 sales mirrored its drop in rank. This competitive analysis highlights the importance for Sweet Justice to strategize effectively to regain and maintain higher rankings amidst strong competitors like Phresh Cannabis Beverages, which also experienced a rank drop, and Ray's Lemonade, which maintained a steady 7th position throughout.
Notable Products
In January 2025, OG Cola Free (10mg THC, 355ml) emerged as the top-performing product for Sweet Justice, climbing from its consistent second-place ranking in prior months to first place with sales of 16,581 units. Cherry Cola (10mg THC, 355ml), which had held the top spot from October through December 2024, slipped to second place with 16,194 units sold. THC/CBG 1:1 OG Root Beer Free Soda (10mg THC, 10mg CBG, 355ml) maintained its strong presence, consistently ranking within the top three, ending January in third place. Cranberry Ginger Ale (10mg THC, 355ml) saw a slight decline, moving from third to fourth place. The CBD:THC 1:2 Pacific Island Punch Fruit Drink (5mg CBD, 10mg THC, 355ml) re-entered the rankings in fifth place, showing a modest recovery from its absence in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
