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Oct-2024
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Overview
Market Insights Snapshot
Sweet Life by Hannah has shown a notable entry into the Illinois cannabis market, particularly within the Beverage category. By October 2024, the brand secured the 12th spot, marking its first appearance in the top 30 rankings for this category. This is a significant achievement, indicating a successful penetration into the beverage sector, which can often be challenging due to consumer preferences and competitive offerings. The absence of prior rankings in the months leading up to October suggests either a new product launch or a strategic marketing push that has quickly gained traction among consumers.
In contrast, Sweet Life by Hannah's performance in the Edible category in Illinois has been more consistent but less prominent. Maintaining a steady ranking at 41 from August to October 2024, the brand has not yet broken into the top 30, which could indicate either a more saturated market or the need for further differentiation in their edible offerings. Despite this, the steady increase in sales from July to October suggests a loyal customer base and potential for future growth if the brand can enhance its product appeal or expand its distribution channels. The consistent sales figures provide a stable foundation that Sweet Life by Hannah could leverage to improve its market position in the coming months.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Illinois, Sweet Life by Hannah has shown a consistent performance with a stable rank of 41 from August to October 2024, after a slight improvement from 46 in July. This steadiness in rank reflects a positive trend in sales, which have seen a gradual increase from July to October. In contrast, Kiva Chocolate and Tyson 2.0 have experienced fluctuations in their rankings, with Kiva Chocolate not making it into the top 20 during these months, indicating a potential decline in market presence. Meanwhile, Legacy Cannabis (IL) and On The Rocks have maintained higher rankings, though both have shown a downward trend in sales, suggesting Sweet Life by Hannah's growing appeal in the market. This positions Sweet Life by Hannah as a resilient competitor, potentially poised to capture more market share if the current trends continue.
Notable Products
In October 2024, the top-performing product for Sweet Life by Hannah was Marshmallow Treat (25mg) in the Edible category, maintaining its number one rank consistently since July, with sales of 5,113 units. Nuera x Sweet Life By Hannah - Blood Shot Syrup (50mg) emerged as a strong contender, securing the second rank despite not being listed in previous months. Chocolate Chip Cookies (50mg) slipped to the third position from its consistent second place in earlier months, indicating a slight drop in its popularity. Puppy Chow (50mg) also experienced a decline, moving from third in September to fourth in October. White Chocolate Macadamia Cookie (50mg) re-entered the rankings at fifth, showing a modest sales figure compared to the leaders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
