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Nov-2024
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Overview
Market Insights Snapshot
Sweet Life by Hannah has shown varied performance across different categories and states. In the Illinois market, the brand made a notable entry into the Beverage category, securing the 12th position in November 2024. This appearance in the top 30 is significant, as they were not ranked in the preceding months, indicating a positive momentum and potential growth in this category. The absence of rankings in August, September, and October suggests that Sweet Life by Hannah was not previously a key player, but their recent entry could signify a strategic push or a successful product launch that resonated well with consumers in Illinois.
In contrast, the brand's performance in the Edible category in Illinois has been relatively stable but outside the top 30, with rankings hovering around the low 40s from August to November 2024. Despite not breaking into the top 30, there was a slight increase in sales from October to November, suggesting a steady demand and possibly an opportunity for growth. The consistent presence in the rankings, albeit outside the top tier, indicates a loyal customer base or a niche market segment that Sweet Life by Hannah is catering to effectively. However, the challenge remains to elevate their position further to capitalize on the growing cannabis market in the state.
Competitive Landscape
In the competitive landscape of the Edible category in Illinois, Sweet Life by Hannah has experienced some fluctuations in its ranking over the past few months, which could impact its market positioning and sales strategy. Despite a slight decline in rank from 41st in August and September to 44th in November, Sweet Life by Hannah has shown resilience with a notable increase in sales during the same period. This indicates a strong brand presence and customer loyalty, even as competitors like Hedy and 93 Boyz have made significant gains, with Hedy re-entering the top 20 in November and 93 Boyz appearing at 43rd in November. Meanwhile, Kiva Chocolate and Tyson 2.0 have maintained relatively stable positions, slightly below Sweet Life by Hannah, suggesting that while competition is fierce, there is still room for Sweet Life by Hannah to leverage its upward sales trend to regain and potentially surpass its previous rankings.
Notable Products
In November 2024, the top-performing product for Sweet Life by Hannah was Marshmallow Treat (25mg) in the Edible category, maintaining its number one rank for four consecutive months with sales reaching 5211 units. Chocolate Chip Cookies (50mg) also performed well, securing the second position with a notable increase in sales to 2764 units, up from the previous month. Puppy Chow (50mg) retained the third position, experiencing a sales boost to 1834 units. The Nuera x Sweet Life By Hannah - Blood Shot Syrup (50mg) saw a drop in rank to fourth, following a significant decrease in sales from October. Puppy Chow Chocolate Peanut Butter Candy (50mg) re-entered the rankings at fifth place, albeit with modest sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
