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Dec-2024
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Overview
Market Insights Snapshot
Sweet Talk has shown a consistent performance in the Edible category in Maryland throughout the latter part of 2024. The brand maintained a steady ranking, hovering between the 21st and 22nd positions from September to December. This stability in ranking is accompanied by a noticeable upward trend in sales figures, indicating a growing consumer preference or increased market penetration in the state. The sales climbed from $74,587 in September to $109,267 by December, reflecting a robust growth trajectory. This suggests that Sweet Talk is strengthening its foothold in the Maryland market, particularly in the Edible category, despite not breaking into the top 20 brands.
While Sweet Talk's performance in Maryland is noteworthy, their absence from the top 30 rankings in other states or categories might be seen as a missed opportunity or a challenge. The lack of data from other states indicates that Sweet Talk is either not competing at the same level or focusing its efforts primarily within Maryland. This could be a strategic decision, but it also highlights the potential for Sweet Talk to explore and expand into other markets to diversify its presence. The brand's ability to maintain and build upon its current success in Maryland could serve as a blueprint for future growth in other regions, should they choose to expand their reach.
Competitive Landscape
In the Maryland edible cannabis market, Sweet Talk has shown a consistent presence, maintaining a rank around 21st to 22nd from September to December 2024. This stability in ranking is noteworthy given the competitive landscape. Notably, Sunnies by SunMed has been a strong competitor, consistently ranking higher than Sweet Talk, although their sales showed a slight decline from October to December. Meanwhile, AiroPro entered the top 20 in November and December, indicating a potential rising competitor. Sweet Talk's sales have shown a positive upward trend, particularly from November to December, which could suggest a strengthening market position despite the competitive pressures. This consistent sales growth, coupled with stable rankings, positions Sweet Talk as a resilient player in the Maryland edibles market, even as other brands like Fireball Cannabis and Garcia Hand Picked fluctuate in and out of the top 20 rankings.
Notable Products
In December 2024, Sativa Orange Peach Nano Gummies 10-Pack (100mg) emerged as the top performer for Sweet Talk, climbing from a second-place finish in November to secure the number one rank with sales reaching 978 units. Guava Passionfruit Gummies 10-Pack (100mg) slipped to second place after leading in November, despite maintaining strong sales figures. Blue Raspberry Gummies 10-Pack (100mg) held steady at third place, showing consistent popularity over the months. Watermelon Gummies 10-Pack (100mg) and Indica Strawberry Kiwi Nano Gummies 10-Pack (100mg) rounded out the top five, with the former maintaining its fourth-place position from November. Notably, Indica Strawberry Kiwi Nano Gummies re-entered the rankings in December at fifth place after being absent in November, indicating a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
