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Sep-2024
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Overview
Market Insights Snapshot
Sweet Talk's performance in the Edible category within Maryland has seen some fluctuations over the past few months. In June 2024, the brand was ranked 19th, but it experienced a slight decline in the following months, dropping to 20th in July and 23rd in August. However, there was a modest recovery in September, with the brand climbing back to the 21st position. This movement indicates a competitive landscape in Maryland's Edible market, where Sweet Talk is maintaining a presence but facing challenges in improving its ranking significantly.
The sales figures for Sweet Talk in Maryland reflect a downward trend over the four-month period, with a noticeable decrease from June to September. Starting at $137,529 in June, the sales figures dropped to $79,776 by September. This decline could be attributed to various factors, such as increased competition or changing consumer preferences. The absence of Sweet Talk from the top 30 in other states and categories during these months suggests that the brand's focus or success may be region-specific, or it might be struggling to establish a foothold in other markets. This data provides a snapshot of Sweet Talk's current standing and highlights areas for potential growth or strategic adjustments.
Competitive Landscape
In the Maryland edible market, Sweet Talk has experienced notable fluctuations in its rank and sales over the past few months. Starting in June 2024, Sweet Talk was ranked 19th, but by August, it had dropped to 23rd before recovering slightly to 21st in September. This downward trend in rank coincides with a significant decrease in sales from June to September. In contrast, Bubby's Baked maintained a more stable position, consistently ranking around 18th or 19th, and saw relatively stable sales figures. Meanwhile, Beezle Extracts showed a positive trajectory, moving from 21st in June to 20th in September, suggesting a competitive edge over Sweet Talk. Additionally, Sunnies by SunMed and Jam have both maintained lower ranks but are showing potential for growth, which could further impact Sweet Talk's market position if these trends continue.
Notable Products
In September 2024, the top-performing product for Sweet Talk was Guava Passionfruit Gummies 10-Pack (100mg) within the Edible category, regaining its number one rank from June after a dip to fourth place in August. It achieved sales of 744 units. Indica Strawberry Kiwi Nano Gummies 10-Pack (100mg) maintained its strong performance, holding steady at second place for the second consecutive month with consistent sales figures. Blue Raspberry Gummies 10-Pack (100mg) climbed back to third place after not being ranked in August, highlighting a resurgence in popularity. Meanwhile, Hybrid Cherry Yuzu Nano Gummies 10-Pack (100mg) experienced a drop from its top position in August to fifth place, indicating a notable shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
