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Oct-2024
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Overview
Market Insights Snapshot
Sweet Talk has shown a consistent presence in the Edible category in Maryland over the past few months. Starting in July 2024, the brand was ranked 19th and, despite a slight dip to 22nd in August, it managed to regain its position to 21st by September and maintained this ranking in October. This stability in ranking, despite fluctuations in monthly sales, indicates a resilient market presence in Maryland's competitive edible landscape. The monthly sales figures reveal a slight decline from July to September, but an uptick in October suggests a potential recovery or successful marketing strategy adaptation.
In terms of category performance, it is noteworthy that Sweet Talk has not appeared in the top 30 brands in any other states or categories during this period. This absence could be interpreted as either a challenge or an opportunity. On one hand, it might indicate limited market penetration or strong competition in other regions or categories. On the other hand, it presents an opportunity for Sweet Talk to explore expansion strategies or product diversification to enhance its brand footprint beyond Maryland's edible market. This strategic decision could potentially unlock new growth avenues and improve overall brand performance.
Competitive Landscape
In the Maryland edible cannabis market, Sweet Talk has experienced fluctuations in its competitive positioning over the past few months. From July to October 2024, Sweet Talk's rank varied between 19th and 22nd place, indicating a somewhat volatile performance. Notably, Bubby's Baked consistently maintained a higher rank, holding the 18th position until October when it dropped to 20th, suggesting a potential opportunity for Sweet Talk to close the gap. Meanwhile, Sunnies by SunMed improved its rank from 21st in July to 19th in October, demonstrating a positive sales trend that Sweet Talk might need to address to maintain its market share. Additionally, Beezle Extracts and Garcia Hand Picked showed fluctuating ranks but did not surpass Sweet Talk in terms of consistent ranking, although their sales figures indicate competitive pressure. These dynamics highlight the need for Sweet Talk to strategize effectively to enhance its market position amidst strong competitors in the Maryland edibles category.
Notable Products
In October 2024, Sweet Talk's Blue Raspberry Gummies 10-Pack (100mg) emerged as the top-performing product, climbing from second place in September to first, with sales of 650 units. Guava Passionfruit Gummies 10-Pack (100mg) followed closely, ranking second after previously holding the top spot in September. Sativa Orange Peach Nano Gummies 10-Pack (100mg) improved its position from fourth to third place, indicating a consistent upward trend. Indica Strawberry Kiwi Nano Gummies 10-Pack (100mg) experienced a decline, moving from third place in September to fourth in October. Notably, Watermelon Gummies 10-Pack (100mg) entered the rankings for the first time in October, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
