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Nov-2024
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Overview
Market Insights Snapshot
Sweetwater Farms has shown a notable performance in the Washington market, particularly in the Flower category. Over the months from August to November 2024, the brand has demonstrated a positive trajectory in its rankings, moving from 27th in August to 17th by November. This upward trend is accompanied by a steady increase in sales, indicating a growing consumer preference for their Flower products. The consistent improvement in rankings suggests that Sweetwater Farms is gaining traction and solidifying its presence in this category, which could be indicative of successful marketing strategies or product innovations.
In contrast, Sweetwater Farms' performance in the Pre-Roll category within Washington has been less prominent, as evidenced by their absence from the top 30 brands in August. However, the brand has made gradual progress, climbing from 93rd in September to 83rd in November. While this movement is positive, the brand still has significant ground to cover to break into the top 30. The increase in sales over these months suggests that there is potential for further growth, but it will require strategic efforts to enhance their market position in this category.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Sweetwater Farms has demonstrated a notable upward trajectory in recent months. Starting from a rank of 27 in August 2024, Sweetwater Farms improved its position to 17 by November 2024, indicating a positive trend in its market presence. This improvement is particularly significant when compared to competitors such as Harmony Farms, which, despite a similar upward movement, only reached the 19th position in November. Meanwhile, SKÖRD experienced fluctuations, dropping to 29th in October before recovering to 15th in November, suggesting a less stable performance. Viking Cannabis also showed a strong rise, peaking at 16th in October but slightly declining to 18th by November. In contrast, Bodega Buds maintained a consistently strong position, hovering around the 15th to 17th ranks throughout the period. Sweetwater Farms' sales growth aligns with its rank improvement, showcasing its competitive edge and potential for further market share gains in the Washington flower category.
Notable Products
For November 2024, the top-performing product from Sweetwater Farms was Alaskan Thunder Fuck (3.5g) in the Flower category, reclaiming its number one rank from August and September after a brief absence in October, with sales of 907 units. Greasy Grapezz (3.5g), also in the Flower category, rose to the second position, showing a strong recovery from its fourth place in September. Sin City Sugar Pre-Roll 2-Pack (1g) maintained its third position from October, indicating consistent demand in the Pre-Roll category. Sin City Sugar (3.5g) held steady at fourth place across October and November, demonstrating stable sales performance. Primus (3.5g) experienced a drop to fifth place, despite being a top contender in previous months, which may suggest a shift in consumer preferences or increased competition.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
