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Aug-2024
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Overview
Market Insights Snapshot
Sweetwater Farms has shown notable improvement in its performance across different categories in Washington. Specifically, in the Flower category, the brand has climbed from a rank of 50 in May 2024 to 27 in August 2024. This upward trajectory suggests a growing popularity and acceptance among consumers in the state. The consistent month-over-month improvement in rankings indicates strategic moves, possibly in marketing or product quality, that are resonating well with the market. However, it is worth noting that Sweetwater Farms did not make it into the top 30 brands in earlier months, which highlights the significance of their recent progress.
While the Flower category in Washington shows promising growth, the absence of Sweetwater Farms from the top 30 in other categories and states suggests areas for potential improvement. The brand's sales figures have shown a steady increase, with August 2024 sales reaching $280,852, up from $185,347 in May 2024. This positive sales trend aligns with their improved ranking, indicating that their strategies are effectively converting consumer interest into sales. However, the lack of top 30 rankings in other states and categories could imply either a lack of market penetration or a need for more targeted efforts in those areas.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Sweetwater Farms has shown a promising upward trend in rankings and sales over the past few months. Starting from a rank of 50 in May 2024, Sweetwater Farms climbed to 27 by August 2024, indicating a significant improvement in market presence. This upward trajectory is particularly notable when compared to competitors like Buddy Boy Farms, which fluctuated but ultimately dropped to rank 25 in August 2024, and Cheef, which saw a sharp rise to rank 22 in July 2024 before falling to 29 in August 2024. Meanwhile, Bacon Buds and Withit Weed also showed varying performance, with Bacon Buds improving to rank 26 and Withit Weed making a notable leap to 28 in August 2024. These shifts highlight the competitive and dynamic nature of the market, where Sweetwater Farms' consistent rise in rank and sales positions it favorably against its peers, suggesting a growing consumer preference and effective market strategies.
Notable Products
In August 2024, the top-performing product from Sweetwater Farms was Greasy Grapezz (3.5g), which secured the number one spot with notable sales of 1180 units. Alaskan Thunder Fuck (3.5g) maintained its consistent performance, holding the second position for two consecutive months with 971 units sold in August. Primus (3.5g) rose to the third rank, showing a significant improvement from its previous fourth position in June, with sales reaching 926 units. Alpine Guava (3.5g) climbed to fourth place, up from its fifth rank in May, achieving 844 units sold. Sin City Sugar (3.5g) rounded out the top five, having dropped from its third position in May to fifth in August, with 683 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
