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Oct-2024
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Overview
Market Insights Snapshot
Sweetwater Farms has shown notable improvement in the Flower category in Washington over the past few months. From July to October 2024, the brand climbed from a rank of 32 to 20, reflecting a consistent upward trajectory. This improvement is underscored by their sales figures, which peaked in September before experiencing a slight dip in October. The brand's ability to break into the top 30 in this category suggests a strengthening presence in the Washington market. However, it's worth noting that despite these gains, Sweetwater Farms still faces competition from other brands that maintain higher rankings, indicating room for further growth and market penetration.
In contrast, Sweetwater Farms' performance in the Pre-Roll category in Washington has not been as strong. The brand did not make it into the top 30 rankings, with its best ranking being 93 in September 2024. This indicates that while their Flower products are gaining traction, their Pre-Roll offerings may need strategic enhancements to improve their market standing. The sales in this category show a slight decline from September to October, suggesting potential challenges in consumer demand or competition. Understanding these dynamics will be crucial for Sweetwater Farms as they navigate the competitive landscape of the cannabis industry in Washington.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Sweetwater Farms has shown a notable upward trajectory in its ranking over the past few months. Starting from a rank of 32 in July 2024, Sweetwater Farms climbed to rank 20 by September and maintained this position into October. This improvement is significant, especially when compared to competitors like Buddy Boy Farms, which fluctuated around the lower 20s, and Freddy's Fuego (WA), which saw a decline from 16 to 21. Meanwhile, SubX maintained a relatively stable position, though slightly declining from 14 to 18. Interestingly, Torus made a significant leap from 47 to 19 in October, indicating a potential new competitor to watch. Sweetwater Farms' consistent sales growth, particularly from August to September, has likely contributed to its improved rank, suggesting a strengthening market presence amidst fluctuating performances of its competitors.
Notable Products
In October 2024, the top-performing product for Sweetwater Farms was Primus (3.5g) in the Flower category, climbing to the number one position with sales of 816 units. Sin City Sugar (3.5g) also showed strong performance, securing the second rank, a slight improvement from its third position in September. Huckleberry Pie (3.5g), another Flower product, re-entered the top rankings at position three after being unranked in the previous two months. Notably, Sin City Sugar Pre-Roll 2-Pack (1g) made its debut in the rankings at fourth place. Gummy Bearz (3.5g) maintained a consistent presence in the top five, holding the fifth spot as it did in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
