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Jan-2025
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Overview
Market Insights Snapshot
Swifts has shown consistent performance in the Washington market, particularly in the Edible category. Over the months from October 2024 to January 2025, Swifts maintained a steady rank at number 8, indicating a stable presence among the top edible brands in the state. This consistency suggests a strong foothold in the Washington edibles market, with sales figures fluctuating slightly but remaining robust overall. The ability to hold a top 10 position over several months is noteworthy, especially in a competitive market like Washington.
However, it is important to note that Swifts' presence in other states or categories is not mentioned, which implies that the brand might not be performing as strongly outside of Washington or in other product categories. The absence of ranking data for other states or categories could suggest that Swifts is focusing its efforts primarily on maintaining its position in the Washington edibles market, or it might be facing challenges in expanding its brand presence elsewhere. This regional focus might be a strategic decision, but it also highlights potential areas for growth if Swifts aims to broaden its market reach.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Swifts consistently maintained its position at rank 8 from October 2024 to January 2025. This stability in ranking suggests a steady performance, although it trails behind Ceres, which held the 7th position throughout the same period. Despite Swifts' consistent rank, it faces significant competition from Journeyman, which experienced a decline from 4th to 6th place but still outperformed Swifts in sales. Meanwhile, Smokiez Edibles remained just behind Swifts at 9th place, indicating a close competition. The data highlights Swifts' need to strategize for potential growth opportunities to surpass its competitors, particularly focusing on enhancing its market share against brands like Ceres and Journeyman, which have higher sales figures.
Notable Products
In January 2025, Swifts' top-performing product was Pink Lemonade Gummies 10-Pack (500mg) in the Edible category, maintaining its leading position from October and reclaiming the top spot after falling to second in December. Milk Chocolate Peanut Butter Cups 10-Pack (500mg) ranked second, switching places with Pink Lemonade Gummies compared to the previous month. Dark Chocolate Truffles 10-Pack (100mg) held steady in third place, showing consistent performance over the months. The CBD/THC/CBN/CBG 6:2:1:1 Pink Lemonade MAX Chewz 10-Pack remained in fourth place, while the newly ranked CBD Pink Lemonade Max Gummies 10-Pack (500mg CBD) debuted in fifth position with sales of 1192 units. Notably, Pink Lemonade Gummies achieved sales of 2653 units, highlighting its dominance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
