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Oct-2024
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Overview
Market Insights Snapshot
In the state of Washington, Swifts has demonstrated a consistent performance in the Edible category over recent months. The brand maintained a steady ranking at 9th place in both July and August 2024, before improving slightly to 8th place in September and October. This upward shift in rankings is accompanied by an increase in sales, with October 2024 sales reaching $413,651, indicating a positive reception and growing market presence in this category. The consistent presence in the top 10 suggests a strong brand loyalty and effective market strategies in Washington's competitive edible market.
However, Swifts' performance across other states or categories is less clear, as the absence of rankings in any other state or category implies that they did not make it into the top 30 brands elsewhere. This could be seen as a challenge for the brand to expand its influence and replicate its success in Washington across other regions. The focus on maintaining and improving their current standing in Washington while exploring opportunities to break into new markets could be a strategic direction for Swifts moving forward. This pattern of performance highlights the importance of regional strategies and the potential for growth in untapped markets.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, Swifts has maintained a steady presence, consistently ranked at 8th place in both September and October 2024, showing a slight improvement from its 9th place ranking in July and August. This upward trend in rank is accompanied by a notable increase in sales, rising from $374,180 in July to $413,651 in October. Despite this progress, Swifts remains behind competitors such as Ceres and Good Tide, which have consistently held higher ranks at 7th and 6th place, respectively, with Good Tide experiencing a significant sales surge in October. Meanwhile, Smokiez Edibles has seen fluctuations, dropping from 8th to 9th place, potentially opening opportunities for Swifts to further solidify its position. Additionally, Marmas has shown a steady climb from 14th to 10th place, indicating a dynamic market environment. For Swifts, the challenge lies in leveraging its recent sales growth to close the gap with leading competitors and capitalize on the shifting ranks within the market.
Notable Products
In October 2024, Pink Lemonade Gummies 10-Pack (500mg) maintained its position as the top-performing product for Swifts, continuing its reign at rank 1 with sales of 2618 units. Milk Chocolate Peanut Butter Cups 10-Pack (500mg) also held steady at rank 2, showing a notable increase in sales from September, reaching 2251 units. The CBD/THC/CBN/CBG 6:2:1:1 Pink Lemonade MAX Chewz 10-Pack remained consistent at rank 3, although its sales saw a slight decrease. A new entry, Dark Chocolate Truffles 10-Pack (100mg), made its debut at rank 4, indicating strong initial performance. Indica Peanut Butter Dark Chocolate Cups 10-Pack (100mg) slipped slightly to rank 5, continuing a downward trend from August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
