.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Swifts has shown consistent performance in the Edible category in Washington, maintaining its position at rank 8 from September through November 2024. This stability in ranking suggests a solid consumer base and effective market strategies in this state. Despite a slight dip in sales in September, Swifts rebounded in October and November, indicating resilience and potential growth in this competitive category. The brand's ability to hold its rank amidst fluctuating sales highlights its strong presence in the Washington edible market.
It's noteworthy that Swifts did not appear in the top 30 rankings for any other states or categories during the same period, which could be seen as a missed opportunity for broader market penetration. While their consistent performance in Washington is commendable, expanding their footprint into other states or diversifying across categories could provide additional growth avenues. Focusing on states where the edible market is burgeoning might offer Swifts the chance to replicate its success in Washington and enhance its overall brand presence across the cannabis industry.
Competitive Landscape
In the Washington edible market, Swifts has maintained a steady rank of 8th place from September to November 2024, showing resilience amidst competitive pressures. Despite a slight dip in sales in September, Swifts rebounded with a sales increase by November, indicating a positive growth trend. Competitors like Ceres and Good Tide consistently outrank Swifts, holding the 7th and 6th positions respectively, with Good Tide showing a particularly strong sales performance. Meanwhile, Smokiez Edibles has slipped to 9th place, providing Swifts with an opportunity to solidify its position against a close competitor. Marmas, although improving its rank from 12th to 10th, remains behind Swifts, highlighting Swifts' ability to maintain its competitive edge in a dynamic market.
Notable Products
In November 2024, the top-performing product from Swifts was the Milk Chocolate Peanut Butter Cups 10-Pack (500mg), which rose to the number one rank with sales of 2371 units. This product has consistently maintained a strong position, previously holding the second rank from August to October 2024. The Pink Lemonade Gummies 10-Pack (500mg) slipped to second place, despite being the top seller in the preceding three months. The CBD/THC/CBN/CBG 6:2:1:1 Pink Lemonade MAX Chewz 10-Pack (300mg CBD, 100mg THC, 50mg CBN, 50mg CBG) held steady in third place throughout the period. Notably, Dark Chocolate Truffles 10-Pack (100mg) maintained its fourth position from October to November 2024, showing a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
