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Sep-2024
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Overview
Market Insights Snapshot
Swifts has shown consistent performance in the Washington Edible category, maintaining a rank of 9th from June through August 2024 and improving slightly to 8th place in September 2024. This steady climb in rankings is indicative of a positive trend in consumer preference, as evidenced by a consistent increase in sales from $365,928 in June to $418,720 in September. The brand's ability to maintain a top 10 position in a competitive market like Washington suggests effective market strategies and a strong product lineup. However, Swifts did not appear in the top 30 for the Pre-Roll category, indicating either a lack of focus or competitiveness in that segment within the state.
In the Pre-Roll category, Swifts made an appearance in July 2024 with a rank of 94th in Washington, suggesting a potential entry or a minor presence in this market segment. The absence from the top 30 in other months highlights a significant opportunity for growth or a need for strategic reevaluation in this category. The brand's performance across different categories and their varying ranks underscore the importance of targeted market strategies. While Swifts has established a solid foothold in the Edible category, the Pre-Roll segment remains an area ripe for exploration and potential development.
Competitive Landscape
In the Washington edible market, Swifts has shown a consistent performance with a slight upward trend in rank from 9th place in June, July, and August 2024 to 8th place in September 2024. This improvement in rank is accompanied by a steady increase in sales, indicating a positive growth trajectory. However, Swifts faces stiff competition from brands like Ceres, which maintained a stable 7th place rank throughout the same period, and Good Tide, consistently holding the 6th position with significantly higher sales figures. Meanwhile, Smokiez Edibles experienced a decline in rank from 8th to 9th place in September, potentially opening up opportunities for Swifts to capitalize on this shift. Additionally, Mr. Moxey's remains a less immediate threat, consistently ranking lower than Swifts, though it did see a slight improvement in September. These dynamics suggest that while Swifts is gaining ground, strategic efforts are needed to surpass competitors with stronger sales figures.
Notable Products
For September 2024, Swifts' Pink Lemonade Gummies 10-Pack (500mg) maintained its position as the top-performing product with a notable increase in sales, reaching 3166 units. Milk Chocolate Peanut Butter Cups 10-Pack (500mg) held steady in second place, though it experienced a decline in sales compared to previous months. The CBD/THC/CBN/CBG 6:2:1:1 Pink Lemonade MAX Chewz 10-Pack (300mg CBD, 100mg THC, 50mg CBN, 50mg CBG) also retained its third-place ranking, showing a slight increase in sales figures. Sativa Peanut Butter Milk Rosin Chocolate 10-Pack (100mg) re-entered the rankings in fourth place after missing out in August. Dark Chocolate Truffles 10-Pack (100mg) debuted in fifth place, indicating a strong entrance into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
