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Jan-2025
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Overview
Market Insights Snapshot
Tasty Terps has demonstrated a consistent presence in the Washington market, particularly within the Concentrates category. Over the span from October 2024 to January 2025, Tasty Terps maintained a strong position, ranking within the top 10 brands consistently. Despite a slight decline in sales from October to January, the brand only saw a minor fluctuation in its ranking, indicating a stable consumer base and competitive edge in this category. This consistency is a positive sign for the brand's market presence, as maintaining a top 10 position over several months reflects sustained consumer interest and brand loyalty.
In contrast, Tasty Terps' performance in the Vapor Pens category in Washington shows room for improvement. The brand hovered around the 30th rank, occasionally falling out of the top 30, which suggests a more competitive landscape or less brand penetration in this category compared to Concentrates. However, the upward movement to the 31st rank by January 2025 indicates a potential turnaround and suggests that strategic adjustments could be yielding positive results. This upward trend, coupled with a notable increase in sales from December to January, suggests that Tasty Terps might be gaining traction and could climb further up the rankings with continued efforts.
Competitive Landscape
In the Washington Vapor Pens category, Tasty Terps has shown a fluctuating performance in recent months, with its rank moving from 33rd in October 2024 to 31st by January 2025. This modest improvement in rank suggests a slight upward trend in market positioning, although it remains outside the top 20 brands in the state. Competitors such as Freddy's Fuego (WA) and Hitz Cannabis have maintained stronger positions, with Freddy's Fuego consistently ranking in the mid-20s despite some fluctuations, and Hitz Cannabis showing a stable presence around the 30th rank. Meanwhile, Supernova (WA) has seen a notable improvement, moving from 45th to 39th, which could pose a competitive threat to Tasty Terps if this trend continues. While Tasty Terps' sales have seen a recovery from a dip in November 2024, the brand needs to strategize effectively to climb higher in the ranks and close the gap with these competitors.
Notable Products
In January 2025, Gummy Bears Distillate Cartridge (1g) led the sales for Tasty Terps, maintaining its top position from December 2024 with a notable sales figure of 2355 units. Gummy Bears BHO Wax (1g) climbed to the second rank, improving from its third-place position in December, with a significant increase in sales. Fruit Rollupz Distillate Cartridge (1g) held steady at the third spot, showing consistent demand across the months. Blueberry Yum Yum Distillate Cartridge (1g) re-entered the rankings at fourth place, marking its return since October 2024. Tropical Zkittlez Distillate Cartridge (1g) rounded out the top five, reflecting a steady rise from its debut in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
