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Oct-2024
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Overview
Market Insights Snapshot
In the Washington market, Tasty Terps has shown consistent performance in the Concentrates category, maintaining a steady rank of 6th place in both July and August 2024 before slightly dropping to 7th place in September and October. This indicates a strong presence in the Concentrates market, although the slight decline in ranking suggests increasing competition or a shift in consumer preferences. In terms of sales, there was a noticeable dip in September, but the brand managed to recover some ground by October, reflecting resilience in their market strategy.
Conversely, Tasty Terps has faced challenges in the Vapor Pens category in Washington, where they were not ranked in the top 30 brands in July 2024. However, they made significant progress by August, climbing to 29th place, but then experienced minor fluctuations, ending in 33rd place by October. This movement suggests that while Tasty Terps is making strides in expanding their presence in the Vapor Pens market, there is still room for improvement. The brand's ability to enter and remain in the top 30 indicates potential for growth, though maintaining consistency will be key to sustaining their upward trajectory.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Tasty Terps has shown a dynamic shift in its market position over the past few months. Starting at rank 35 in July 2024, Tasty Terps improved its standing to 29 in August, only to experience slight fluctuations thereafter, settling at rank 33 by October. This indicates a competitive struggle, particularly against brands like O'Geez, which rose from rank 37 to 30 during the same period, and Hellavated, which maintained a relatively stable position, ending at rank 29. Despite these challenges, Tasty Terps has managed to sustain its sales, reflecting a resilient brand presence. The competitive pressure from brands such as Canna Organix and Harmony Farms, both showing similar rank fluctuations, suggests a highly competitive market environment where consumer preferences are rapidly evolving, making it crucial for Tasty Terps to innovate and differentiate to climb higher in the ranks.
Notable Products
In October 2024, Tasty Terps' Gummy Bears BHO Wax 1g in the Concentrates category maintained its top position, securing the number one spot with sales of 1,829 units. The Gummy Bears Distillate Cartridge 1g in Vapor Pens remained consistently strong, holding its second-place rank from the previous month, although its sales decreased slightly to 1,541 units. Blueberry Yum Yum Wax 1g also performed well, climbing to third place in the Concentrates category, showing a notable increase from its fourth-place rank in September. The Blueberry Yum Yum Distillate Cartridge 1g improved to fourth place in the Vapor Pens category, marking a rise from fifth place in September. Meanwhile, Fruit Rollupz Distillate Cartridge 1g saw a drop in performance, falling to fifth place in October from its third-place rank the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
