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Dec-2024
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Overview
Market Insights Snapshot
Tasty Terps has shown a consistent presence in the Washington cannabis market, particularly in the Concentrates category. The brand maintained a top 10 position throughout the last four months of 2024, starting at rank 6 in September and ending at rank 7 in December. This stability suggests a strong foothold in the Concentrates market, despite a slight dip in sales from October to December. In contrast, Tasty Terps did not fare as well in the Vapor Pens category, where it fell out of the top 30 by October and remained below that threshold through December. This indicates a potential challenge for the brand in maintaining competitiveness in the Vapor Pens category within Washington.
The performance of Tasty Terps across these categories highlights crucial differences in market dynamics and consumer preferences within Washington. While the brand's Concentrates maintain a strong market presence, the Vapor Pens category presents an opportunity for improvement and strategic realignment. The absence from the top 30 in Vapor Pens could reflect either increased competition or a shift in consumer demand that Tasty Terps may need to address to regain a competitive edge. These insights into category performance could be instrumental for the brand as it strategizes future growth and market penetration efforts.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Tasty Terps has experienced fluctuations in its market position over the last few months. Starting from a rank of 28 in September 2024, the brand saw a decline to 37 by December 2024, indicating a need for strategic adjustments to regain its competitive edge. Notably, Bodhi High maintained a stronger position, although it also experienced a downward trend, moving from rank 21 to 33 over the same period. Meanwhile, Supernova (WA) showed a positive trajectory, improving its rank from 44 to 35, suggesting a growing consumer preference. Despite these shifts, Tasty Terps' sales figures remained relatively stable, highlighting a loyal customer base but also signaling potential challenges in attracting new consumers. As the market evolves, Tasty Terps may benefit from analyzing the strategies of its competitors, such as Agro Couture and Treats, to identify opportunities for growth and innovation.
Notable Products
In December 2024, the top-performing product from Tasty Terps was the Fruit Rollupz Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with sales of 1777 units. The Gummy Bears Distillate Cartridge (1g), also in the Vapor Pens category, maintained its second-place position from November, showcasing strong and consistent sales performance. The Gummy Bears BHO Wax (1g) in the Concentrates category dropped to third place after holding the top spot in the previous months. Blueberry Yum Yum Wax (1g) remained steady in fourth place, reflecting a slight increase in sales compared to November. Huckleberry Pie Wax (1g), which entered the rankings in November, rounded out the top five despite a decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
