Jan-2025
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Overview
Market Insights Snapshot
Tasty's (OR) has shown a consistent presence in the Edible category within Oregon, maintaining its rank within the top 30 brands over the last few months. Specifically, the brand held the 22nd position in October 2024, dropped slightly to 25th in November, rose to 24th in December, and returned to 25th in January 2025. This fluctuation in rankings suggests a stable yet competitive position in the market, where minor shifts in consumer preferences or competitive actions could impact their ranking. Despite these changes, Tasty's (OR) has managed to stay relevant in a competitive market, indicating a resilient brand presence.
In terms of sales, Tasty's (OR) experienced a noticeable dip in January 2025, with sales dropping to $30,364, which is a significant decrease from the previous months. This decline could be attributed to seasonal factors, shifts in consumer demand, or increased competition within the Edible category. Despite this downturn, the brand's ability to consistently remain within the top 30 suggests a loyal customer base and potential for recovery. However, it's important to note that Tasty's (OR) did not appear in the top 30 for any other categories or states, highlighting an area for potential growth or diversification.
Competitive Landscape
In the competitive landscape of the Edible category in Oregon, Tasty's (OR) has experienced fluctuating rankings, indicating a dynamic market presence. From October 2024 to January 2025, Tasty's (OR) maintained a rank just outside the top 20, with positions ranging from 22nd to 25th. This suggests a stable yet competitive positioning, particularly when compared to brands like Dr. Feel Good, which consistently ranked higher, peaking at 19th place. Meanwhile, Mellow Vibes (formerly Head Trip) showed a more volatile performance, with rankings fluctuating between 21st and 29th, indicating potential opportunities for Tasty's (OR) to capitalize on inconsistencies in competitors' market strategies. Additionally, Canna Crispy and Retreats also demonstrated variable rankings, suggesting a competitive environment where Tasty's (OR) could leverage its stable sales trajectory to improve its market position. Overall, Tasty's (OR) remains a strong contender in the Oregon edible market, with opportunities to enhance its rank by targeting areas where competitors show vulnerability.
Notable Products
In January 2025, Tasty's (OR) top-performing product was the Sour Peach Greenlit High Dose Gummy (100mg) in the Edible category, maintaining its number one rank from December 2024 with sales of 1362 units. The Sour Apple Greenlight Gummy (100mg) followed closely, holding the second position, reflecting a consistent performance from the previous month. Notably, the CBD/THC 1:1 Strawberry Gummies (100mg CBD, 100mg THC) rose to third place, showing an improvement from its fifth-place ranking in December. The THC/CBG 1:1 Green Apple Gummy (100mg CBD, 100mg CBG) made its debut in the rankings at fourth place. Additionally, the Sativa Chocolate Chip Cookie (100mg) entered the top five for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.