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Aug-2024
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Overview
Market Insights Snapshot
Tasty's (OR) has shown varied performance across different categories and states over the past few months. In the Oregon market, the brand has maintained a presence in the Edible category, albeit with some fluctuations. From May to August 2024, Tasty's (OR) experienced a slight dip in rankings, moving from 14th in May to 18th in June and July, before recovering slightly to 16th in August. This movement indicates a competitive landscape in the Edible category, where maintaining a top position is challenging. The sales figures reflect this trend, with a notable decrease from May to July, followed by a modest rebound in August.
Interestingly, Tasty's (OR) did not appear in the top 30 brands in any other states or categories during this period, which could be seen as a missed opportunity for the brand to expand its market presence. This absence from other rankings might suggest areas where the brand could focus on growth or improvement. The performance in Oregon highlights the importance of maintaining competitive strategies and possibly exploring new markets to enhance overall brand visibility and sales. This analysis provides a glimpse into the brand's current standing, suggesting both strengths in maintaining a consistent presence in Oregon and potential areas for strategic development.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Tasty's (OR) has experienced notable fluctuations in rank and sales over the past few months. Starting at rank 14 in May 2024, Tasty's (OR) saw a decline to rank 18 in both June and July, before slightly recovering to rank 16 in August. This downward trend in rank correlates with a significant drop in sales from $70,931 in May to $40,132 in July, followed by a modest rebound to $47,185 in August. In contrast, Chalice Farms maintained a relatively stable position, improving from rank 13 in May to rank 11 in July, although it dropped to rank 14 in August, with sales peaking at $91,903 in June. Fire Dept. Cannabis also showed a consistent performance, moving from rank 18 in May to rank 15 in August, with sales increasing from $53,426 to $59,542 over the same period. Meanwhile, Junk and Canna Crispy have shown varying degrees of stability and growth, with Canna Crispy notably improving from rank 27 in May to rank 18 in August. These competitive dynamics highlight the challenges Tasty's (OR) faces in maintaining market share and suggest potential areas for strategic adjustments to regain its competitive edge.
Notable Products
In August 2024, the top-performing product for Tasty's (OR) was the Sour Peach Greenlit High Dose Gummy (100mg), maintaining its number one rank from the previous month with sales of $1308. The CBD/CBN/THC 1:1:1 Blackberry Gummies (100mg CBD, 100mg CBN, 100mg THC) climbed to the second position from fourth in July, showing a significant increase in popularity. The Pineapple Gummy (100mg) dropped slightly to third place from its second position in July. The CBD/CBN/THC 1:1:1 Blackberry Gummies 10-Pack (50mg CBD, 50mg CBN, 50mg THC) re-entered the top five at fourth place, indicating a resurgence in demand. Finally, the CBD:THC 2:1 Double Berry Live Resin Gummies 10-Pack (100mg CBD, 50mg THC) held the fifth position, showing consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
