Sep-2024
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Overview
Market Insights Snapshot
Tasty's (OR) has shown a dynamic performance in the Edible category within the state of Oregon. Over the past few months, the brand's ranking has fluctuated slightly, indicating a competitive market environment. In June 2024, Tasty's was ranked 20th, but experienced a dip to the 23rd position in July. However, they managed to climb back to 21st in August and further improved to the 19th spot by September. This upward trend towards the end of the period suggests a potential strengthening of their market position. Despite the fluctuations in rankings, it's notable that Tasty's remained within the top 30 brands throughout this period, which is a positive indicator of their consistent presence in the market.
Examining the sales figures provides further insights into Tasty's performance. Although there was a noticeable drop in sales from June to July, with sales decreasing from $48,782 to $34,672, the brand managed to recover some ground in August with sales increasing to $39,547. However, September saw another decline to $32,055, which may point to challenges in maintaining consistent growth. This pattern highlights the volatility in consumer demand or possibly increased competition. The fact that Tasty's maintained a presence in the top 30 despite these sales fluctuations is noteworthy, but it also underscores the need for strategies to stabilize and boost sales in the coming months.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Tasty's (OR) has experienced fluctuations in its ranking, moving from 20th in June 2024 to 19th by September 2024. This slight improvement in rank suggests a competitive edge, albeit with some challenges in maintaining consistent sales, as evidenced by a decline from June to September. Notably, Fire Dept. Cannabis consistently outperformed Tasty's (OR), maintaining a stable 18th rank with higher sales figures, indicating a strong market presence. Meanwhile, Quality Drugs showed a dip in rank from 15th to 17th, which could present an opportunity for Tasty's (OR) to capture market share if they capitalize on Quality Drugs' downward trend. Additionally, Chompd Edibles demonstrated a volatile ranking pattern, moving from 25th to 20th, suggesting potential vulnerability that Tasty's (OR) could exploit. Overall, while Tasty's (OR) faces stiff competition, strategic marketing and product differentiation could enhance its market position in the Oregon edible category.
Notable Products
In September 2024, the top-performing product for Tasty's (OR) was the Sour Peach Greenlit High Dose Gummy (100mg) in the Edible category, maintaining its consistent number one rank from previous months despite a decrease in sales to 654 units. The CBD/CBN/THC 1:1:1 Blackberry Gummies (100mg CBD, 100mg CBN, 100mg THC) secured the second position, holding steady from August with a sales figure of 359 units. The Watermelon Hard Candy 10-Pack (100mg) entered the rankings for the first time in September, achieving a commendable third place. Sour Apple Greenlight Gummy (100mg) climbed to fourth position after being unranked in August, indicating a positive shift in consumer preference. Finally, the CBD/CBN/THC 1:1:1 Blackberry Gummies 10-Pack (50mg CBD, 50mg CBN, 50mg THC) rounded out the top five, maintaining a stable presence in the rankings since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.