Nov-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Tasty's (OR) has shown a consistent presence in the Edible category, maintaining its position within the top 30 brands. Starting from August 2024, the brand was ranked 21st and managed to climb to 19th in September, indicating a brief upward momentum. However, this was followed by a slight decline in October and November, where it ranked 23rd and 24th, respectively. While the brand remains a notable player within Oregon's Edible market, the downward trend suggests a potential need for strategic adjustments to regain its earlier standing.
Despite the fluctuations in rankings, Tasty's (OR) has maintained a steady presence in Oregon's competitive Edible category, which is significant given that not all brands manage to sustain a position within the top 30. The sales figures highlight a gradual decline from August to November, with a notable drop from September to October. This trend may reflect seasonal changes in consumer behavior or increased competition within the state. Staying within the top 30 is a positive indicator of brand resilience, but the lack of presence in other states or categories could suggest limited reach or market focus. Further analysis could provide insights into potential areas for growth or diversification.
Competitive Landscape
In the competitive landscape of the Edible category in Oregon, Tasty's (OR) has experienced fluctuations in its market position over the past few months. While Tasty's (OR) held a relatively strong rank of 19 in September 2024, it saw a decline to rank 24 by November 2024, indicating a downward trend in its market standing. This shift is particularly notable when compared to competitors like Dr. Feel Good, which improved its rank from 21 in September to 22 in November, showing a consistent upward trajectory in sales. Similarly, Golden maintained a stable presence, hovering around the 21 to 23 rank range, with a noticeable increase in sales from October to November. Meanwhile, Canna Crispy and Retreats did not make it into the top 20, suggesting that Tasty's (OR) still holds a competitive edge over these brands despite its recent rank decline. This dynamic highlights the importance for Tasty's (OR) to strategize effectively to regain its competitive position and capitalize on market opportunities.
Notable Products
In November 2024, Tasty's (OR) top-performing product was the Sour Apple Greenlight Gummy (100mg) in the Edible category, maintaining its position as the number one ranked product from October. The Sour Peach Greenlit High Dose Gummy (100mg) held steady in the second position, showcasing consistent performance over the past few months. The CBD/CBN/THC 1:1:1 Blackberry Gummies (100mg CBD, 100mg CBN, 100mg THC) climbed back to third place, with sales rising to 324 units. A new entrant in the rankings, the CBD/THC 1:1 Strawberry Gummies (100mg CBD, 100mg THC), secured the fourth position. Lastly, the CBD/CBN/THC 1:1:1 Blackberry Gummies 10-Pack (50mg CBD, 50mg CBN, 50mg THC) re-entered the rankings at fifth place, indicating a resurgence in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.