Aug-2025
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Overview
Market Insights Snapshot
Tasty's (CAN) has experienced varied performance across different categories and provinces. In Alberta, the brand's Pre-Roll category has shown a decline in rankings, moving from 31st in May 2025 to 40th by August 2025, alongside a decrease in sales. Conversely, their Vapor Pens have shown improvement, climbing from 39th to 29th over the same period, with a notable increase in sales in August. In British Columbia, Pre-Rolls have also seen a decline in rankings, while Vapor Pens have experienced fluctuations, maintaining a relatively stable position around the 30s. This indicates a mixed reception in British Columbia, with Vapor Pens showing more resilience compared to Pre-Rolls.
In Ontario, Tasty's Pre-Roll category has consistently ranked outside the top 50, with a slight downward trend from 56th to 68th place by August 2025, reflecting a challenge in capturing market share. However, their Vapor Pens have shown more promise, with rankings oscillating in the 30s and demonstrating a recovery in sales towards the latter months. An interesting trend is observed in Saskatchewan, where Pre-Rolls had no ranking in June but surged to 15th by August, indicating a potential breakthrough in that market. This suggests that while Tasty's faces challenges in some regions, there are opportunities for growth, particularly in the Vapor Pen category and emerging markets like Saskatchewan.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Tasty's (CAN) has experienced a notable shift in its market position over the summer of 2025. Starting in May with a rank of 31, Tasty's (CAN) saw a decline in rank to 40 by August, indicating increased competition and potential challenges in maintaining its market share. This downward trend in rank is contrasted by the performance of competitors such as Astro Lab, which although experienced a drop from 23 in June to 38 in August, still managed to outperform Tasty's (CAN) in terms of rank. Meanwhile, Nugz (Canada) and DEBUNK have shown more stable rankings, with Nugz (Canada) improving slightly from 43 to 39 and DEBUNK fluctuating but ending at 42. This competitive pressure is further highlighted by OHJA, which improved its rank from 48 in July to 41 in August. These dynamics suggest that while Tasty's (CAN) has maintained a strong presence, the brand faces significant competition and may need to strategize to regain its earlier standing and counteract the sales decline observed over the months.
Notable Products
In August 2025, the top-performing product for Tasty's (CAN) was Blue Raspberry Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank despite a slight decrease in sales to 4233. Peach Infused Pre-Roll 3-Pack (1.5g) followed closely at the second position, showing an improvement from its third rank in July 2025. Blue Raspberry Distillate Cartridge (1.2g) in the Vapor Pens category held the third spot, dropping from second place in July. Mango Diamond Infused Pre-Roll 3-Pack (1.5g) consistently ranked fourth over the past few months. Tropical Resin and Rosin Infused Pre-Roll 3-Pack (1.5g) remained in the fifth position, with a notable increase in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.