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Dec-2024
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Tasty's (CAN) has shown varied performance across different provinces and product categories. In the Alberta market, Tasty's (CAN) has maintained a steady presence in the Vapor Pens category, consistently ranking within the top 30, with a notable improvement from 26th in September to 22nd in November, before slipping back to 27th in December. This indicates a competitive but volatile position in this category. Meanwhile, in the Pre-Roll category, Tasty's (CAN) struggled to break into the top 30, hovering just outside the threshold. This suggests a need for strategic adjustments to improve their standing in the Pre-Roll market within Alberta.
In British Columbia, Tasty's (CAN) has maintained a steady ranking in the Vapor Pens category, holding the 19th spot from September through November before dropping slightly to 22nd in December. This stability indicates a strong foothold in the Vapor Pens segment despite minor fluctuations. However, the Pre-Roll category tells a different story, with Tasty's (CAN) failing to maintain a top 30 position in the latter months of 2024, highlighting potential challenges in this segment. In Ontario, the brand's performance in both categories has seen a downward trend, with Pre-Rolls falling from 39th in September to 55th by December, which could be a cause for concern if the trend continues.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Tasty's (CAN) has experienced fluctuations in its market position, highlighting both challenges and opportunities. Over the last few months, Tasty's (CAN) has seen a decline in rank from 23rd in September 2024 to 29th in December 2024. This downward trend is contrasted by the performance of competitors like Platinum Vape, which improved its rank from 47th to 28th, and ChillBilly, which made a significant leap from 55th to 30th. Despite these shifts, Tasty's (CAN) sales have shown resilience, with a slight increase in December, suggesting potential for recovery. Meanwhile, Papa's Herb and Ness have experienced a decline in rank, with Ness dropping from 17th to 27th, indicating a competitive market environment where Tasty's (CAN) could capitalize on its stable sales performance to regain its standing.
Notable Products
In December 2024, Tasty's (CAN) top-performing product was the Peach Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales of 6678 units. The Tropical Infused Pre-Roll 3-Pack (1.5g) secured the second position consistently from September to December. The Blue Raspberry Distillate Cartridge (1.2g) in the Vapor Pens category improved its ranking to third place in December from fourth in the previous months. The Honeydew Infused Pre-Roll 3-Pack (1.5g) experienced a slight drop to fourth place, having reached as high as third in November. Meanwhile, the Mango Infused Pre-Roll 3-Pack (1.5g) held the fifth spot, showing a decline from its third position in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
