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Nov-2024
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Overview
Market Insights Snapshot
Tasty's (CAN) has demonstrated varied performance across different categories and provinces. In Alberta, the brand's ranking in the Pre-Roll category has hovered around the lower 30s, indicating a consistent presence but not a top contender, as they did not break into the top 30. However, in the Vapor Pens category, Tasty's (CAN) showed a notable improvement, climbing to the 22nd spot in November 2024 from 27th in the previous two months, suggesting a positive reception or strategic adjustments in this segment. Meanwhile, in British Columbia, Tasty's (CAN) saw a drop in the Pre-Roll category from 35th in September to 43rd by November, which could be a cause for concern if this trend continues.
In Ontario, the brand's rankings reveal a downward trajectory in the Pre-Roll category, moving from 40th in August to 54th in November, suggesting increased competition or shifting consumer preferences that may not favor Tasty's offerings. The Vapor Pens category in Ontario also saw fluctuations, with the brand ranking 23rd in October before dropping to 29th in November, indicating potential volatility in consumer demand or market dynamics. These movements highlight the challenges Tasty's (CAN) faces in maintaining its market position across different categories and regions, and suggest areas where strategic focus may be necessary to regain or enhance market share.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Tasty's (CAN) has experienced a relatively stable performance, maintaining a rank in the low 30s from August to November 2024. This consistency suggests a steady consumer base, although there is room for growth compared to competitors like SUPER TOAST, which started at a higher rank of 13 in August but saw a decline to 34 by November. Meanwhile, 1Spliff showed a notable improvement, climbing from rank 40 in August to 30 in November, indicating a potential threat if this upward trend continues. Additionally, The Original Fraser Valley Weed Co. re-entered the top 20 in October with a rank of 34, suggesting they are a brand to watch. Tasty's (CAN) should focus on strategies to enhance its market presence and capitalize on its consistent sales to improve its ranking amidst these dynamic shifts.
Notable Products
In November 2024, Tasty's (CAN) top-performing product remains the Peach Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank despite a decrease in sales to 7236 units. The Tropical Infused Pre-Roll 3-Pack (1.5g) holds steady at the second position, showcasing consistent popularity. The Mango Distillate Cartridge (1.2g) emerges as a new entrant in the rankings, securing the third spot in the Vapor Pens category. Blue Raspberry Distillate Cartridge (1.2g) remains in the fourth position, reflecting a slight decline from its second-place ranking in August. The Honeydew Infused Pre-Roll 3-Pack (1.5g) holds its position at fifth, indicating stable performance since its introduction in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
