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Oct-2024
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Overview
Market Insights Snapshot
Tasty's (CAN) has shown varied performance across different categories and provinces in recent months. In Alberta, the brand's presence in the Pre-Roll category has seen a slight decline, slipping from the 22nd position in July 2024 to 33rd by October 2024. This downward trend is mirrored in their sales figures, which saw a significant drop from July to August, before stabilizing somewhat. Conversely, in the Vapor Pens category, Tasty's (CAN) maintained a more stable ranking, hovering around the high twenties, indicating a relatively steady performance despite a notable dip in sales during September. This could suggest a loyal customer base or effective marketing strategies that have helped maintain their position despite fluctuations in sales volume.
In British Columbia, Tasty's (CAN) experienced a more positive trajectory in the Pre-Roll category, climbing from a rank of 43 in July to 35 by October. This improvement aligns with a rebound in sales from a low in August to healthier figures in September and October. The Vapor Pens category in British Columbia also saw Tasty's (CAN) maintain a consistent presence, ranking within the top 20 throughout the period. Meanwhile, in Ontario, Tasty's (CAN) struggled to break into the top 30 in the Pre-Roll category, consistently ranking in the 40s, which might indicate a competitive market or challenges in brand positioning. The Vapor Pens category showed a slight dip in rank from 28 in September to 35 in October, coupled with a decrease in sales, suggesting potential challenges in maintaining market share.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Tasty's (CAN) has shown a dynamic shift in rankings over the past few months, highlighting both opportunities and challenges. Starting from a rank of 52 in July 2024, Tasty's (CAN) improved significantly to 41 in August, only to slightly decline to 46 by October. This fluctuation suggests a competitive market where maintaining momentum is crucial. Notably, Tweed and BLKMKT have consistently ranked higher than Tasty's (CAN), despite their own declines, indicating a strong brand presence. Meanwhile, El Blunto has maintained a stable position, slightly ahead of Tasty's (CAN), which could imply a loyal customer base. Interestingly, LITTI has shown an upward trend, surpassing Tasty's (CAN) by October, suggesting a potential threat if Tasty's (CAN) does not strategize effectively. These insights underscore the importance of strategic marketing and product differentiation for Tasty's (CAN) to enhance its competitive edge and capture greater market share in Ontario's Pre-Roll segment.
Notable Products
In October 2024, the top-performing product from Tasty's (CAN) was the Peach Infused Pre-Roll 3-Pack (1.5g), maintaining its number one rank consistently from July through October with sales of 10,765 units. The Tropical Infused Pre-Roll 3-Pack (1.5g) held the second position in October, climbing from fourth place in July and August. Mango Infused Pre-Roll 3-Pack (1.5g) remained steady at third place since August, showing stable sales performance. The Blue Raspberry Distillate Cartridge (1.2g) dropped to fourth place from its second-place ranking earlier in the year, indicating a decline in its sales momentum. Lastly, the Watermelon Distillate Cartridge (1.2g) persisted at fifth place throughout the observed months, showing consistent demand in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
