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Nov-2024
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Overview
Market Insights Snapshot
Terra's performance across various states and categories shows a mixed bag of trends. In California, the brand maintained a consistent presence within the top 30 edible brands, holding the 22nd rank in August and September before slightly dropping to 23rd in October and November. This stability in California contrasts with its performance in Arizona, where Terra did not make it into the top 30, indicating a challenging market for the brand in that state. Meanwhile, in Illinois, Terra's ranking slipped from 32nd in August to 37th in November, suggesting a decline in its market position over the months.
Interestingly, Terra's trajectory in Massachusetts shows a positive trend, with the brand improving its rank from 41st in September to 35th in November, indicating a growing consumer base or increased sales efforts. However, the situation in Ohio is less favorable as Terra's ranking fell from 39th in September to 48th in November, highlighting a significant decrease in its market presence. Despite these fluctuations, Terra's sales in Michigan remained relatively stable, although the brand did not break into the top 30 ranks, suggesting a need for strategic adjustments to enhance its competitive edge in these regions.
Competitive Landscape
In the competitive landscape of the California edible market, Terra has experienced a relatively stable yet slightly declining position over the past few months. From August to November 2024, Terra's rank shifted from 22nd to 23rd, indicating a minor drop in its competitive standing. This change in rank coincides with fluctuations in sales, where Terra saw a decrease from August to October but a slight recovery in November. Notably, Zen Cannabis maintained a consistent rank of 22nd, just ahead of Terra, with a steady increase in sales, suggesting a strengthening position. Meanwhile, Big Pete's Treats experienced a drop from 21st to 24th, which could indicate potential opportunities for Terra to reclaim a higher rank if it capitalizes on its sales recovery. Additionally, Happy Fruit saw a decline from 18th to 21st, reflecting a significant sales drop in November, which might further open the competitive field for Terra. Overall, Terra's performance suggests a need for strategic adjustments to regain its footing amidst a dynamic market environment.
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Notable Products
In November 2024, Terra's Milk Chocolate Sea Salt Caramel Bites 20-Pack (100mg) maintained its top position in sales, continuing its dominance from October with a notable sales figure of 10,392 units. The Dark Chocolate Espresso Bean Bites 20-Pack (100mg) followed closely as the second top performer, consistent with its ranking from the previous month. The Blueberry Milk Chocolate Bites 20-Pack (100mg) held steady at third place, showing a slight increase in sales compared to October. The THC/CBN 5:2 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 40mg CBN) remained in fourth position, with stable sales figures over the past few months. Lastly, the CBD/THC 1:1 Dark Chocolate Covered Almonds Bites 20-Pack (100mg CBD, 100mg THC) consistently ranked fifth, although its sales have seen a decline over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
