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Sep-2024
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Overview
Market Insights Snapshot
Terra's performance across various states in the Edible category has shown intriguing trends over the past few months. In California, Terra consistently held a position within the top 30, though it experienced a slight decline from 20th in June and July to 22nd by September. This suggests a stable presence in a competitive market, with sales figures showing minor fluctuations. Meanwhile, in Illinois, Terra maintained a rank around the 30th position throughout the months, indicating a steady performance. However, in Arizona, Terra did not make it into the top 30 rankings, reflecting a challenging market environment where they might need to reassess their strategies to improve visibility and sales.
In the eastern markets, Terra's presence in Massachusetts and Ohio shows some interesting dynamics. Massachusetts saw Terra ranked in the mid-30s, with a slight drop from 34th in July to 37th in September, which could suggest increased competition or shifting consumer preferences. Conversely, in Ohio, Terra improved its ranking from 39th in June to 35th by September, alongside a notable increase in sales, hinting at growing consumer acceptance or effective marketing strategies. In Michigan, Terra consistently ranked 44th and 45th, indicating a need for strategic adjustments to climb higher in the rankings. These insights provide a glimpse into Terra's market positioning and potential areas for growth.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Terra has experienced notable fluctuations in its ranking and sales performance from June to September 2024. Terra began the period ranked 20th and saw a gradual decline to 22nd by September. This shift can be attributed to the dynamic movements of competitors such as Happy Fruit, which improved its rank from 27th to 20th, and Zen Cannabis, which climbed from 24th to 21st. Despite these changes, Terra's sales remained relatively stable, with a slight decrease from June's peak. The brand's performance contrasts with Big Pete's Treats, which maintained a consistent rank but experienced fluctuating sales, and Kushy Punch, which remained outside the top 20 throughout the period. These insights suggest that while Terra's sales are holding steady, increased competition from rising brands necessitates strategic adjustments to regain its competitive edge.
Notable Products
In September 2024, Terra's top-performing product was the Dark Chocolate Espresso Bean Bites 20-Pack (100mg) in the Edible category, maintaining its first-place rank from August with a sales figure of 9,943. The Milk Chocolate Sea Salt Caramel Bites 20-Pack (100mg) followed closely, ranking second, a position it has alternated with the Espresso Bean Bites over the past few months. Consistently holding the third position, the Blueberry Milk Chocolate Bites 20-Pack (100mg) showed stable performance. The THC/CBN 5:2 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 40mg CBN) and the CBD/THC 1:1 Dark Chocolate Covered Almonds Bites 20-Pack (100mg CBD, 100mg THC) remained in fourth and fifth places respectively, indicating a steady demand for these products. Overall, the rankings for September reflect a pattern of consistency in Terra's top products, with slight fluctuations in sales figures but no changes in their relative standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
