.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Terra's performance in the Edible category showcases varied results across different states. In California, Terra has maintained a strong presence, consistently ranking within the top 30 brands from October 2024 to January 2025. Despite a slight dip in January 2025, the brand has shown resilience, with its sales peaking in December 2024. This stability contrasts with its performance in Arizona, where Terra failed to break into the top 30 rankings, indicating potential challenges in market penetration or consumer preference shifts. Meanwhile, Illinois showed positive momentum with Terra improving its rank from 37th in November to 34th by January 2025, suggesting a growing acceptance or strategic success in that market.
In Massachusetts, Terra experienced fluctuations, peaking at 37th place in November and December before dropping to 42nd in January. This decline might reflect increased competition or seasonal variations affecting consumer behavior. In contrast, Michigan saw Terra consistently struggling to enter the top 30, maintaining a rank around the mid-40s, which could indicate a need for strategic reevaluation. The situation in Ohio is particularly noteworthy, where Terra's rank fell from 44th in October to being outside the top 30 by December, highlighting potential market challenges that require attention. Overall, while Terra exhibits strongholds in certain key markets, other regions present opportunities for growth and improvement.
Competitive Landscape
In the competitive landscape of the California edible market, Terra has shown a dynamic performance with fluctuations in its ranking over the months from October 2024 to January 2025. Starting at 23rd place in October, Terra improved its rank to 21st by December, indicating a positive trend in sales performance during this period. However, by January 2025, it slipped back to 23rd, suggesting potential challenges in maintaining its upward momentum. Notably, Punch Extracts / Punch Edibles demonstrated a strong comeback, moving from 25th in December to 21st in January, possibly impacting Terra's rank. Meanwhile, Space Gem experienced a decline, dropping from 18th in October to 24th in January, which could have provided Terra with an opportunity to capture a larger market share. The consistent performance of Zen Cannabis, maintaining a rank around 22nd, highlights the competitive pressure in the mid-tier segment of the market. These insights suggest that while Terra has the potential to climb the ranks, it faces stiff competition and must strategize effectively to sustain and improve its market position in California's edible category.
Notable Products
In January 2025, Terra's top-performing product remained the Milk Chocolate Sea Salt Caramel Bites 20-Pack (100mg) in the Edible category, maintaining its number one rank from the previous months with sales of 9,065 units. The Dark Chocolate Espresso Bean Bites 20-Pack (100mg) also held steady in second place, showing consistent performance across the months. Blueberry Milk Chocolate Bites 20-Pack (100mg) retained its third position, indicating stable consumer preference. The THC/CBN 5:2 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 40mg CBN) and the CBD/THC 1:1 Dark Chocolate Covered Almonds Bites 20-Pack (100mg CBD, 100mg THC) continued to rank fourth and fifth respectively, showing no change in their standings. Overall, the rankings for Terra's products remained unchanged from October 2024 through January 2025, reflecting a steady market for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
