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Sep-2024
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Overview
Market Insights Snapshot
THC BioMed's performance in the British Columbia market, specifically within the Flower category, shows a positive trend over the past few months. Notably, the brand did not rank in the top 30 for June, July, or August, which indicates it struggled to gain a significant foothold earlier in the year. However, by September, THC BioMed managed to climb to the 75th position, suggesting an upward trajectory in consumer interest and sales performance. This movement is noteworthy, as it reflects the brand's potential to improve its market presence despite the competitive landscape.
Although THC BioMed's sales figures in British Columbia are modest, with September sales reaching approximately $20,935, the consistent growth month-over-month is an encouraging sign. The absence of rankings in the top 30 for earlier months could be seen as a challenge, but the positive shift in September highlights the brand's resilience and adaptability. It will be interesting to monitor whether this momentum continues and if THC BioMed can break into the top 30 in future months, further solidifying its position in the Flower category within the province.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, THC BioMed has shown a notable upward trajectory in recent months. While not ranked in the top 20 in June and July 2024, THC BioMed climbed to 86th place in August and further improved to 75th in September. This positive trend in ranking is indicative of increasing sales momentum, contrasting with competitors like BLKMKT, which experienced a decline from 41st in June to 61st in September, reflecting a significant drop in sales. Similarly, 5 Points Cannabis saw a decrease in rank from 70th in June to 65th in September, accompanied by a downward sales trend. Meanwhile, Phant also faced a decline in rank from 60th in June to 84th in September. These shifts highlight THC BioMed's growing presence and competitive edge in the market, as it gains traction against brands that are experiencing sales and rank declines.
Notable Products
In September 2024, the top-performing product from THC BioMed was BC Grizzly (3.5g) in the Flower category, maintaining its number one rank from August with sales of 1159 units. THC Kiss Shortbread Biscuit (10mg) held steady in second place in the Edible category, showing a slight increase in sales from the previous month. The Durga Mata II CBD Pre-Roll 3-Pack (1.5g) remained consistent at third place, experiencing a notable increase in sales compared to August. THC Kiss Cinnamon Biscuit (10mg) entered the rankings in September, securing fourth place in the Edible category. Lastly, THC Kiss - Cocoa Biscuit (10mg) maintained its fifth place position, consistent with its performance in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
