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Jan-2025
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Overview
Market Insights Snapshot
The performance of (the) Essence across different categories and states shows a mixed but generally positive trend. In Illinois, the brand has shown resilience and growth in the Flower category, climbing from 22nd place in November 2024 to 18th by January 2025, indicating a strong recovery and growth in sales. However, in the Concentrates category in Illinois, (the) Essence did not maintain a top 30 position after November 2024, which could suggest challenges in that specific market segment. In contrast, the Pre-Roll category in Illinois remains robust, consistently ranking in the top 5, which highlights the brand's stronghold in this category.
In Massachusetts, the Vapor Pens category saw a decline in ranking from 30th in October 2024 to 35th by January 2025, suggesting a potential struggle to maintain market share in this state. Meanwhile, in Maryland, the brand experienced fluctuations in the Vapor Pens category, with a peak at 9th place in November and December 2024 before dropping to 11th in January 2025. This indicates some volatility in their performance. Interestingly, in Ohio, (the) Essence maintained a stable presence in the Vapor Pens category, consistently ranking between 7th and 8th place, which points to a steady demand for their products in this state.
Competitive Landscape
In the Illinois vapor pens market, (the) Essence has experienced a consistent ranking at the 5th position from November 2024 through January 2025, following a slight dip from 4th place in October 2024. This stability in rank indicates a steady performance amidst a competitive landscape. Notably, Ozone has shown a strong upward trajectory, climbing from 5th to 3rd place over the same period, which could suggest a shift in consumer preference or effective marketing strategies that (the) Essence might need to counteract. Meanwhile, Rythm has maintained a consistent 6th place, closely trailing (the) Essence, which underscores the competitive pressure from brands with similar market positions. The sales trends also reveal that while (the) Essence's sales have remained relatively stable, competitors like Cresco Labs have seen fluctuations, indicating potential opportunities for (the) Essence to capitalize on market dynamics and consumer shifts to improve its rank and sales performance.
Notable Products
In January 2025, the top-performing product for (the) Essence was Blue Dream CBD Live Resin Nectar Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from previous months despite a drop to 6680 in sales. Strawberry Cough Distillate Cartridge (1g), also in the Vapor Pens category, consistently held the second position, reflecting stable performance. Bombsicle Distillate Cartridge (1g) emerged as a new contender, securing the third rank with notable sales growth since its last recorded data. The Flower category saw Yum Yum (3.5g) drop to fourth place, indicating a slight decline in popularity. Meanwhile, J's - Gator Breath Pre-Roll (1g) debuted in the Pre-Roll category at fifth, showcasing potential for future growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
