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Dec-2024
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Overview
Market Insights Snapshot
In the state of Illinois, (the) Essence has shown varied performance across different product categories. The brand has maintained a steady presence in the Pre-Roll category, consistently ranking in the top 6 throughout the final months of 2024, even climbing from the 6th to 5th position in October and November before returning to 6th in December. This indicates a strong foothold in the Pre-Roll market. However, their Flower category saw a decline in rankings from 17th in September to 21st by December, suggesting a potential challenge in maintaining competitiveness in this segment. The Vapor Pens category remains their strongest suit in Illinois, maintaining top 5 rankings consistently, though a slight dip from 3rd in September to 5th in December could be worth monitoring for future trends.
In other states, (the) Essence's performance is mixed. In Massachusetts, the brand's Vapor Pens have seen a gradual improvement, moving from the 30th position in September to 27th by December, indicating a positive trend in this category. Conversely, in Nevada, the absence of rankings beyond September across all categories suggests the brand did not maintain a top 30 presence, which could be a concern for their market share in that state. Meanwhile, in Maryland, the brand has experienced fluctuations in the Flower and Pre-Roll categories, with Pre-Rolls peaking at 12th in November before dropping back to 14th in December. The consistent top 10 ranking in Vapor Pens in Ohio highlights a stable market position, maintaining a 7th place ranking from October through December.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, (the) Essence has experienced notable fluctuations in its market position from September to December 2024. Initially ranked 3rd in September, (the) Essence saw a decline to 4th in October and further to 5th in November, maintaining this position through December. This shift is primarily influenced by the performance of competitors like Joos, which consistently held the 3rd position in October and November before dropping to 4th in December, and Ozone, which climbed from 6th in September to 3rd by December. Despite these rank changes, (the) Essence's sales showed resilience, with a notable increase from October to November, although it slightly dipped in December. This suggests that while (the) Essence faces stiff competition, particularly from brands like Ozone and Joos, its sales performance remains relatively stable, indicating a strong brand presence in the Illinois vapor pen market.
Notable Products
In December 2024, the top-performing product for (the) Essence was the Blue Dream CBD Live Resin Nectar Cartridge (1g) in the Vapor Pens category, maintaining its position at rank 1 with sales of 8,923 units. The Strawberry Cough Distillate Cartridge (1g) held steady at rank 2, showing consistent performance since November. The Pineapple Express Distillate Cartridge (1g) improved its position to rank 3 from rank 5 in November, indicating a positive trend in sales. Meanwhile, the Cantaloupe Haze BDT Distillate Cartridge (1g) remained at rank 4, showing stability in its sales performance. The Classic Cantaloupe Haze BDT Distillate Cartridge (0.5g) entered the rankings at position 5 for the first time, highlighting a new contender in the top five products for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
