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Nov-2024
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Overview
Market Insights Snapshot
(The) Essence has demonstrated notable performance in various categories across different states. In Illinois, the brand has shown resilience in the Pre-Roll category, consistently ranking within the top 6 throughout the last few months, with a peak at rank 4 in October 2024. This consistent performance suggests a strong foothold in the Pre-Roll market within the state. In contrast, their presence in the Concentrates category has been less visible, as they did not make it into the top 30 rankings. The Vapor Pens category in Illinois, however, highlights a slight decline from rank 3 in September to rank 5 in November, indicating potential competitive pressures or shifts in consumer preferences.
In Maryland, (the) Essence has maintained a steady position in the Vapor Pens category, holding the 9th spot for three consecutive months, which reflects a stable market presence. The Flower category, however, shows a slight fluctuation, dropping from rank 14 in August to 17 in November, which could suggest challenges in maintaining market share. Meanwhile, in Nevada, the brand experienced a disappearance from the rankings in all categories post-September, possibly indicating a strategic withdrawal or increased competition. The Ohio market presents a more positive outlook, particularly in the Vapor Pens category, where the brand improved its rank from 10 in August to 7 in both September and November, showing a strengthening position in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, (the) Essence has experienced notable fluctuations in its rank and sales from August to November 2024. Initially holding the 4th position in August, (the) Essence climbed to 3rd in September, only to drop back to 4th in October and further to 5th in November. This downward trend is significant as it coincides with the consistent performance of competitors like Joos, which maintained a strong 3rd position throughout the period, and Ozone, which improved from 5th to 4th place by November. Meanwhile, Rythm showed a steady presence, moving from 7th to 6th, indicating a competitive pressure on (the) Essence. The sales figures reflect these dynamics, with (the) Essence's sales peaking in November but still trailing behind Joos and Ozone, suggesting a need for strategic adjustments to regain its competitive edge in the Illinois vapor pen market.
Notable Products
In November 2024, Blue Dream CBD Live Resin Nectar Cartridge (1g) from (the) Essence maintained its top position in the Vapor Pens category, with impressive sales of 8,935 units. The Strawberry Cough Distillate Cartridge (1g) rose to second place, showing a significant increase from its fifth-place ranking in October. Yum Yum (3.5g) made a notable entry in the Flower category, securing the third position with a strong performance compared to previous months. Pineapple Express Distillate Cartridge (1g) experienced a slight drop, going from third to fourth place. Lastly, Granddaddy Purple BDT Distillate Cartridge (1g) also saw a decline, moving from second to fifth place in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
