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Oct-2024
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Overview
Market Insights Snapshot
In Illinois, (the) Essence has shown notable performance in several categories. The brand's Vapor Pens have consistently ranked high, maintaining a position within the top five throughout the months from July to October 2024. Although there was a slight drop from third to fifth place in October, the sales figures indicate a robust demand. In contrast, the Flower category saw a gradual decline in ranking, dropping from 15th in July to 20th in October. This downward trend in Flower could be a point of concern, suggesting a need for strategic adjustments. Interestingly, the brand's Pre-Rolls have remained a strong performer, consistently holding a spot in the top seven, with a peak at fifth place in September.
Looking at other states, Massachusetts and Maryland present contrasting scenarios for (the) Essence. In Massachusetts, the brand's Vapor Pens have shown an upward trajectory, moving from 31st in August to 23rd in October, indicating a growing market presence. Meanwhile, in Maryland, the Vapor Pens have maintained a stable position within the top 15, with a notable improvement to ninth place from September onwards. However, in Nevada, the brand faced challenges as it did not make the top 30 in any category by October, highlighting a potential area for growth or reevaluation. This varied performance across states underscores the importance of localized strategies to capture market share effectively.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Illinois, (the) Essence has experienced notable fluctuations in its ranking over the past few months, which could impact its market positioning and sales trajectory. In July 2024, (the) Essence held a strong position at rank 4, maintaining this rank through August before climbing to rank 3 in September. However, by October, it slipped to rank 5, indicating increased competition. Notably, Joos consistently maintained a top position, ranking 3rd in July and October, and briefly dropping to 4th in September, suggesting a resilient brand presence. Meanwhile, Ozone improved its standing from 5th in July to 4th in October, surpassing (the) Essence. Additionally, Rythm showed a positive trend, climbing from 10th in July to 6th in October, potentially posing a threat to (the) Essence's market share. These dynamics highlight the competitive pressures (the) Essence faces, emphasizing the need for strategic marketing and product differentiation to regain and sustain higher rankings.
Notable Products
In October 2024, the top-performing product for (the) Essence was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from September with sales of 8,372 units. The newly ranked Pineapple Express Distillate Cartridge (1g) claimed the second position, while the Granddaddy Purple BDT Distillate Cartridge (1g) secured the third spot. Strawberry Cough Distillate Cartridge (1g) followed closely at fourth place, indicating a strong showing for Vapor Pens in general. Yum Yum (3.5g) in the Flower category was ranked fifth, dropping one position from September. Notably, Blue Dream Distillate Cartridge (1g) has consistently improved its sales rank since July, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
