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Jan-2025
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Overview
Market Insights Snapshot
The Factory has shown a noticeable decline in its performance in the Pre-Roll category within Michigan over the past few months. Starting from October 2024, where it held the 16th position, the brand has experienced a steady drop, reaching the 29th position by January 2025. This downward trajectory is mirrored in its sales figures, with a significant decrease from October to January. The brand's consistent movement out of the top 20 and eventually out of the top 25 suggests challenges in maintaining its competitive edge in this particular category within Michigan. This trend could be indicative of increasing competition or shifts in consumer preferences.
Interestingly, the absence of The Factory from the top 30 rankings in other states or categories could be seen as a missed opportunity for the brand to expand its footprint. The lack of presence in other markets might highlight a need for strategic re-evaluation to capture a broader audience or diversify its offerings. The data suggests that while The Factory has maintained a foothold in the Michigan Pre-Roll category, its limited geographic and categorical reach may be a factor in its current performance challenges. Engaging in market analysis to understand the competitive landscape and consumer demand in other regions might provide insights for potential growth areas.
Competitive Landscape
In the competitive landscape of Michigan's Pre-Roll category, The Factory has experienced a notable decline in its ranking and sales over the past few months. Starting from a rank of 16 in October 2024, The Factory dropped to 29 by January 2025, indicating a significant downward trend. This decline in rank is mirrored by a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Uplyfted Cannabis Co. showed resilience, maintaining a relatively stable position with a slight fluctuation from 18 to 27, while Sapphire Farms made a notable leap from 41 to 28 in the same period. Meanwhile, Terpene Tanks and High Minded remained outside the top 20, yet they showed consistent sales figures, indicating a stable consumer base. The Factory's declining trend suggests a need for strategic adjustments to reclaim its competitive edge in this dynamic market.
Notable Products
In January 2025, The Factory's top-performing product was Red Pop Pre-Roll (1g), which climbed to the number one spot with sales of 7,501 units. Lime OG Pre-Roll (1g) maintained its position at rank two from December 2024, demonstrating consistent performance with 6,634 units sold. Orange Cookies Pre-Roll (1g) improved its ranking to third place from its previous fourth position in November 2024, selling 5,899 units. Sherbet Cake Pre-Roll (1g) held the fourth position, showing a slight decline from its earlier rank of fourth in October 2024. Melonade Pre-Roll (1g), which was the top product in October 2024, fell to fifth place in January 2025 with 5,329 units sold, indicating a notable shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
