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Oct-2024
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Overview
Market Insights Snapshot
The Factory has demonstrated fluctuating performance in the Pre-Roll category within the state of Michigan over the past few months. In July 2024, the brand was ranked 19th, but saw a decline to 26th in August. However, The Factory managed to bounce back slightly in September and October, maintaining a steady 23rd position. This movement indicates a potential stabilization after a dip in the rankings, which could be attributed to strategic adjustments or market dynamics. Despite the ups and downs in rankings, the brand's sales figures show a recovery in October after a continuous decline from July through September.
It's noteworthy that The Factory has not appeared in the top 30 rankings in any other states or categories beyond Michigan's Pre-Roll segment during this period. This absence might suggest a focus on strengthening their presence in Michigan or a lack of competitive edge in other markets. The brand's ability to maintain a foothold in Michigan despite the competitive nature of the cannabis market could be seen as a positive sign. However, the challenge remains for The Factory to expand its influence and achieve similar recognition in other regions and categories. This concentrated performance in a single state and category highlights both an opportunity for growth and a need for strategic diversification.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, The Factory has experienced fluctuating rankings over the past few months, with its rank slipping from 19th in July 2024 to 23rd by October 2024. This decline in rank is contrasted by competitors such as Grown Rogue, which improved its position from 23rd to 21st in the same period, and Fluresh, which made a significant leap from 35th to 22nd. Despite these changes, The Factory's sales showed a slight recovery in October after a dip in August and September, indicating potential resilience in its market strategy. Meanwhile, Skymint and Fawn River have also shown dynamic shifts in rankings, with Skymint climbing from 35th to 24th and Fawn River experiencing a notable drop from 14th to 25th. These movements suggest a highly competitive environment where The Factory must innovate to regain its standing and capitalize on its sales recovery momentum.
Notable Products
In October 2024, the top-performing product for The Factory was Melonade Pre-Roll (1g) within the Pre-Roll category, which climbed to the number one rank from its previous rank of three in September, achieving sales of 19,244 units. Tropicana Cookies Pre-Roll (1g) emerged as the second best-seller, making a notable entry into the rankings this month. Blueberry Cookies Pre-Roll (1g) slipped to third place from its top position in September, despite maintaining consistent sales figures. Sherbet Cake Pre-Roll (1g) experienced a slight drop, moving from second to fourth place. Triple OG Pre-Roll (1g) rounded out the top five, showing a decrease in rank from third in August to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
