Data Snapshot: Aug 04, 2026
$100K+

Jul-2026

Sales

Strong Growth

Trend

6-Month

38

Product Count

SKUs

$2.9

Avg Price

0.5%

YoY Sales Change

-0.9%

YoY Price Change

The Factory

Where to Buy

The Factory is stocked at 136 licensed dispensaries across Michigan and Washington, 135 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Coldwater, Kalamazoo, and Monroe. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/917.json?v=20260804
The Factory Sales

Market Insights Snapshot

The Factory Historical Sales by Category

In July 2026, The Factory concentrated 100.0% of sales in Pre-Roll, with category sales up 52.8% year over year and 7.8% month over month while the average item price fell 91.4% year over year to $2.90. Within Michigan Pre-Roll, the brand sat at rank 34, and the mix did not diversify across other categories despite a 24-month sales decline of 32.1%, implying the current lift leans on volume acceleration rather than price or portfolio breadth.

The 7.8% month-over-month growth alongside a 91.4% price drop year over year indicates The Factory is competing on ultra-value in Pre-Roll, trading margin for share elasticity while holding rank 34 in Michigan. With 100.0% of volume in a single category and a 52.8% year-over-year sales gain against a 32.1% two-year decline, the positioning skews toward short-cycle promotional throughput, implying durability will hinge on sustaining low-price conversion without further rank slippage in Michigan Pre-Roll.

Jul-2026 Rank
Pre-Roll
34
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
100.0%
$2.90
+0.5%
+7.8%
The Factory

Competitive Landscape

The Factory ranks #34 in MI Pre-Roll for July 2026, sliding 2 positions year over year from #32 while rebounding 17 spots since April 2026 when it was #51; the brand is still 15 ranks below its October 2024 peak at #19 and trails category leaders where Jeeter held #1 both year over year and in July 2026 with a 4.0% YoY sales increase, whereas Cali-Blaze stayed at #2 despite a 38.5% YoY sales decline, indicating that The Factory’s mid-tier position is stabilizing month to month but its YoY slippage amid entrenched leaders implies share protection will matter more than rapid climb without a clear differentiation trigger.

The Factory market ranking for MI Pre-Roll

The Factory

Notable Products

Acapulco Gold Infused Pre-Roll (1g) delivered the largest month-over-month move with +52.8% and rose to rank 1, while Rainbow Sherbert Infused Pre-Roll (1g) followed with +44.7% at rank 5. Jack Herer Infused Pre-Roll (1g) advanced +36.9% at rank 2, and Z-Bubblz Infused Pre-Roll (1g) slipped -2.7% at rank 8. With all top ten products in July 2026 concentrated in Pre-Roll, the pattern implies The Factory is consolidating around infused and classic pre-rolls as the primary revenue engine.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Acapulco Gold Infused Pre-Roll (1g)
Pre-Roll
6
1
2
1
1
+52.8%
Jack Herer Infused Pre-Roll (1g)
Pre-Roll
4
2
5
2
2
+36.9%
Pink Rozay Infused Pre-Roll (1g)
Pre-Roll
3
3
4
3
3
+18.7%
NYC Diesel Infused Pre-Roll (1g)
Pre-Roll
2
5
3
5
4
+25.8%
Rainbow Sherbert Infused Pre-Roll (1g)
Pre-Roll
5
4
7
7
5
+44.7%
Double Burger Pre-Roll (1g)
Pre-Roll
>10
9
9
10
6
+16.7%
Green Ribbon Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
7
Z-Bubblz Infused Pre-Roll (1g)
Pre-Roll
7
7
1
9
8
-2.7%
Tropicana Cookies Pre-Roll (1g)
Pre-Roll
1
8
>10
4
9
-6.5%
Blueberry Headband Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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