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Dec-2024
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Overview
Market Insights Snapshot
The Factory has shown fluctuating performance across different categories and states, with notable movements in the Pre-Roll category in Michigan. In this state, The Factory's ranking improved from 25th in September 2024 to 16th in October 2024, before experiencing a slight decline to 19th in November and 20th in December. This indicates a strong performance in October, which could be attributed to a significant increase in sales during that month. However, the subsequent decline suggests that maintaining such momentum might be challenging, or that competition in the Pre-Roll category is intense.
Interestingly, The Factory's absence from the top 30 brands in other states or categories suggests either a focus on specific markets or potential areas for growth. The brand's performance in Michigan highlights its ability to capture market share in a competitive landscape, particularly in the Pre-Roll category. However, their absence from top rankings in other states or categories could be seen as a limitation in their current market strategy or an opportunity for expansion. This dual perspective offers a nuanced understanding of The Factory's market positioning and potential growth avenues.
Competitive Landscape
In the Michigan pre-roll category, The Factory has experienced notable fluctuations in its market rank over the last few months, signaling a dynamic competitive landscape. After starting outside the top 20 in September 2024, The Factory climbed to 16th place in October, demonstrating a significant improvement in its market position. However, it faced a slight decline in the following months, settling at 20th place by December. This fluctuation contrasts with competitors like Mitten Extracts, which maintained a relatively stable presence in the top 20, peaking at 13th in October before slipping to 18th in December. Meanwhile, Skymint showed a consistent upward trend, improving from 44th in September to 22nd by December. The Factory's sales peaked in October, aligning with its highest rank, but have since decreased, suggesting a potential need for strategic adjustments to maintain competitiveness against rising brands like Uplyfted Cannabis Co., which also showed a positive trajectory towards the end of the year.
Notable Products
In December 2024, The Factory's top-performing product was Melonade Pre-Roll (1g), which maintained its leading position from October with impressive sales of 14,366 units. Lime OG Pre-Roll (1g) secured the second spot, climbing from its previous absence in the rankings in October and November. Blueberry Cookies Pre-Roll (1g) dropped to third place compared to its first-place finish in November, showing a slight decrease in sales. Rainbow Chip Pre-Roll (1g) made its debut in the rankings in December, taking the fourth position. Finally, Triple OG Pre-Roll (1g) re-entered the top five, moving up from its previous fifth-place ranking in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
