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Dec-2024
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Overview
Market Insights Snapshot
The Giving Tree has demonstrated a stable performance in the Arizona market, particularly within the Flower category. Consistently maintaining a rank of 5th in both September and October 2024, the brand experienced a slight shift to 6th place in November and December. Despite this minor drop, the sales figures reveal a positive trend, with a steady increase from $1,042,582 in September to $1,151,036 by December 2024. This suggests a robust demand and possibly an expanding consumer base in the Flower category. Conversely, in the Vapor Pens category, The Giving Tree has shown gradual improvement, advancing from 14th place in September to 11th by December. This upward movement indicates a strengthening position in the market, likely due to strategic product enhancements or effective marketing initiatives.
In the Pre-Roll category, The Giving Tree's performance in Arizona has been particularly noteworthy. Starting at a rank of 26th in September 2024, the brand made significant strides, climbing to 15th place by December. This substantial improvement in ranking could be indicative of a successful introduction of new products or a shift in consumer preferences towards their offerings. The absence of a top 30 ranking in other states or provinces might be seen as a limitation in their market reach or brand presence, suggesting potential areas for growth and expansion. Overall, The Giving Tree's performance across these categories underscores a dynamic presence in the Arizona market, with room for further development and increased market penetration.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, The Giving Tree has maintained a steady position, ranking 5th in September and October 2024, before slightly dropping to 6th in November and December 2024. This stability in rank suggests a consistent performance, although it faces stiff competition from brands like High Grade, which consistently held the 3rd position until December when it dropped to 4th, and Shango, which fluctuated between 4th and 6th place. Notably, Dr. Greenthumb's showed a significant upward trend, moving from 17th in September to 7th by December, indicating a potential future threat. Meanwhile, Alien Labs experienced a more volatile ranking, peaking at 7th in November before slipping to 8th in December. The Giving Tree's sales figures have shown a gradual increase over these months, suggesting a solid customer base and effective sales strategies, but the brand must remain vigilant of the dynamic movements of its competitors to maintain and improve its market position.
Notable Products
In December 2024, the top-performing product for The Giving Tree was Deathstar Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with notable sales of 13,413 units. Following closely, Golden Lemon (3.5g) in the Flower category ranked second, dropping from its previous first position in November. LA Confidential (3.5g) maintained a consistent presence in the top three, ranking third, showing resilience after its peak in October. Banana Rtz Pre-Roll (1g) entered the rankings at fourth place, indicating a strong debut. Tiramisu (3.5g) appeared in the rankings for the first time, securing the fifth position, suggesting growing consumer interest in this Flower product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
