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Sep-2024
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Overview
Market Insights Snapshot
The Giving Tree has shown varied performance across different product categories in Arizona. In the Flower category, the brand maintained a strong presence, consistently holding the 7th position from June through August 2024, before climbing to 4th place in September. This upward movement in September is indicative of a positive trend, suggesting increased consumer preference or strategic improvements in their Flower offerings. However, the brand's performance in the Concentrates category is less impressive, as it did not make it into the top 30 rankings from July to September 2024, after being ranked 40th in June. This absence could indicate a need for strategic adjustments to regain competitiveness in this segment.
In the Pre-Roll category, The Giving Tree experienced fluctuations, moving from 23rd in June to 26th by September 2024. This decline suggests challenges in maintaining market share, possibly due to increased competition or shifts in consumer preferences. Meanwhile, their performance in the Vapor Pens category saw a drop from 25th in June to 41st by September, pointing towards a significant decrease in market penetration. The brand's declining ranks in both Pre-Rolls and Vapor Pens highlight areas that may require strategic reevaluation to enhance market presence. Despite these challenges, the strong performance in the Flower category could serve as a foundation for bolstering their overall market strategy in Arizona.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, The Giving Tree has shown a notable improvement in its ranking, moving from 7th place consistently from June to August 2024, to 4th place in September 2024. This upward shift indicates a positive trend in market performance, potentially driven by strategic marketing or product innovation. Despite this improvement, The Giving Tree still trails behind key competitors such as Mohave Cannabis Co., which has maintained a strong 2nd place ranking throughout the same period, and High Grade, consistently holding the 3rd position. Meanwhile, Shango and Sunday Goods have experienced fluctuations, with Sunday Goods notably dropping to 18th place in August before recovering to 6th in September. The Giving Tree's sales figures, while improving, still lag behind these top competitors, suggesting that while the brand is gaining ground, there remains significant room for growth to challenge the market leaders.
Notable Products
In September 2024, the top-performing product for The Giving Tree was the Sativa Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank with sales of 7,317 units, despite a decrease in sales compared to previous months. The Indica Pre-Roll (1g), also in the Pre-Roll category, slipped to second place, following its consistent first-place ranking from June to August. The Golden Lemon (3.5g) in the Flower category made a notable entry into the rankings at third place, while Bubba Diagonal (3.5g) maintained its fourth-place position from August to September. The LA Confidential (3.5g) debuted in the rankings at fifth place, showcasing a strong performance in its initial month of tracking. These shifts highlight a dynamic change in consumer preferences within The Giving Tree's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
