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Oct-2024
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Overview
Market Insights Snapshot
In the state of Washington, The Happy Cannabis has shown varied performance across different categories. In the Flower category, their ranking has fluctuated, starting at 70th in July 2024, improving to 56th in August, then dropping to 75th in September, before climbing back to 56th in October. This inconsistency in rankings suggests a volatile market presence in the Flower category. In contrast, their performance in the Pre-Roll category has been more stable and positive, with rankings improving from 11th in July to 8th in October. This upward trend in Pre-Roll rankings indicates a strengthening brand position and potentially growing consumer preference for their products in this category.
Analyzing the sales data, The Happy Cannabis has experienced an increase in Pre-Roll sales from July to October, with a notable rise from $320,475 in July to $409,263 in October. This growth in sales aligns with their improved rankings, suggesting successful strategies or product offerings in the Pre-Roll segment. However, in the Flower category, despite an increase in sales from August to October, the brand did not secure a consistent top 30 position, indicating room for improvement. The absence from the top 30 in September highlights a potential challenge or shift in consumer preferences that the brand may need to address to strengthen its market presence in this category.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, The Happy Cannabis has demonstrated a notable upward trajectory in recent months. Starting from a rank of 11th in July 2024, the brand improved to 8th by October 2024, indicating a positive shift in market positioning. This rise can be attributed to a significant increase in sales from July to October, suggesting successful marketing strategies or product offerings. In contrast, competitors such as Seattle Bubble Works and Juicy Joints have maintained relatively stable positions, with Seattle Bubble Works fluctuating between 7th and 9th place, and Juicy Joints holding steady around the 10th position. Meanwhile, Mama J's and From the Soil have consistently ranked higher, with Mama J's showing a particularly strong performance, climbing to 5th place in September. The data suggests that while The Happy Cannabis is gaining momentum, it faces stiff competition from these established brands, necessitating continued strategic efforts to maintain and improve its market position.
Notable Products
In October 2024, the top-performing product for The Happy Cannabis was the Sex On The Beach Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank from September with sales of 4212 units. The Death By Candy Infused Pre-Roll 2-Pack (1g) rose to the second position, showing a consistent performance since it ranked second in September as well. Silly Glue Infused Pre-Roll 2-Pack (1g) improved its standing to third place, up from fourth in September, indicating a positive shift in consumer preference. Animal Cookies Infused Pre-Roll 2-Pack (1g) advanced to the fourth position, recovering from a fifth-place ranking in September. Laughing Gas Infused Pre-Roll 2-Pack (1g) dropped to fifth place, reflecting a decline in sales momentum compared to its third-place ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
