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Nov-2024
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Overview
Market Insights Snapshot
The Happy Cannabis has shown varied performance across categories and states, with notable movements particularly in the Washington market. In the Flower category, the brand has consistently struggled to break into the top 30, with rankings fluctuating outside this range over recent months. However, there is a positive trend as they moved from 57th in October to 50th in November, indicating a potential upward trajectory. This improvement is mirrored by an increase in sales, suggesting that their efforts in this category might be starting to pay off.
In contrast, The Happy Cannabis has maintained a strong presence in the Pre-Roll category within Washington, consistently ranking within the top 10. From August to November, their rank improved from 13th to 9th, demonstrating a solid performance and possibly reflecting a growing consumer preference for their Pre-Roll offerings. This category has been a stronghold for the brand, with sales figures showing a steady increase month over month, highlighting their effective market strategy and product appeal in this segment.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, The Happy Cannabis has shown a steady improvement in its market position, moving from 13th place in August 2024 to maintaining a solid 9th place by November 2024. This upward trend in rank reflects a positive response to their strategic efforts, as evidenced by their consistent sales growth over the same period. Notably, Seattle Bubble Works, a key competitor, has maintained a stable rank at 8th, slightly ahead of The Happy Cannabis, but with a less pronounced sales increase. Meanwhile, Agro Couture has also improved its position, climbing from 14th to 11th, indicating a competitive pressure that The Happy Cannabis must continue to navigate. Additionally, From the Soil remains a strong contender, consistently ranking higher than The Happy Cannabis, though their sales have shown fluctuations. The dynamics in this category suggest that while The Happy Cannabis is on a positive trajectory, maintaining momentum against these competitors will be crucial for sustaining their market gains.
Notable Products
In November 2024, The Happy Cannabis's top-performing product was the Sex On The Beach Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its position at the top of the rankings with sales of 2,943 units. Death By Candy Infused Pre-Roll 2-Pack (1g) also held steady at the second spot, despite a decrease in sales compared to previous months. Animal Cookies Infused Pre-Roll 2-Pack (1g) climbed to third place, improving from its fourth-place ranking in October. Silly Glue Infused Pre-Roll 2-Pack (1g) dropped one position to fourth, while Laughing Gas Infused Pre-Roll 2-Pack (1g) remained in fifth place. Overall, the rankings show minor shifts, with Animal Cookies gaining traction among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
