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Nov-2024
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Overview
Market Insights Snapshot
The Heights Co. has shown a dynamic performance in the Oregon market, particularly within the Flower category. In November 2024, the brand was ranked 18th, a slight drop from its 8th position in September but still a significant presence considering it wasn't in the top 30 earlier in the year. This fluctuation in rankings suggests a competitive landscape in Oregon's Flower category, where The Heights Co. managed to capitalize on its momentum in September. The sales figures reflect a peak in September, with a notable decline in the following months, indicating potential challenges in maintaining the previous growth rate.
Across different states and categories, The Heights Co.'s performance varies, with some markets not featuring the brand in the top 30, highlighting areas for potential growth or concern. The absence from the top rankings in certain states could indicate either a strategic focus on specific regions or challenges in market penetration. Such variability underscores the importance of targeted strategies to enhance visibility and competitiveness in diverse markets. The brand's ability to navigate these challenges and capitalize on opportunities will be critical to its sustained success and expansion in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Oregon flower market, The Heights Co. has experienced notable fluctuations in its ranking over the past few months, which could impact its market strategy and sales trajectory. In August 2024, The Heights Co. was ranked 26th, but it surged to 8th place in September, indicating a significant increase in market presence. However, the brand's rank dropped to 17th in October and slightly improved to 18th in November. This volatility suggests a competitive environment where brands like Self Made Farm and Emerald Fields Cannabis are also vying for top positions, with Self Made Farm peaking at 8th in October and Emerald Fields Cannabis maintaining a strong presence despite a gradual decline from 6th in August to 16th in November. Meanwhile, Rogue River Family Farms showed a remarkable rise from 71st in August to 20th in November, highlighting the dynamic shifts in consumer preferences. These changes in rank underscore the importance for The Heights Co. to continuously innovate and adapt its strategies to maintain and improve its standing in this competitive market.
Notable Products
In November 2024, Blue Nerdz (Bulk) from The Heights Co. emerged as the top-performing product in the Flower category, climbing from 5th place in October to 1st place with sales of 1770 units. Animal Tsunami (1g) made an impressive debut, securing the 2nd position with 1517 units sold. Permanent Marker (Bulk) experienced a slight decline, moving from 2nd place in October to 3rd place in November. Fatso (3.5g) and Fatso (1g) also entered the rankings in November, occupying the 4th and 5th positions, respectively. Overall, Blue Nerdz (Bulk) showed significant improvement in sales rankings compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
