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Oct-2024
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Overview
Market Insights Snapshot
In the state of Oregon, The Heights Co. has demonstrated remarkable improvement in the Flower category over the past few months. Starting in July 2024, the brand was ranked 29th, but by September, it had climbed to an impressive 7th place. This upward trajectory, however, saw a slight dip in October, where it settled at the 12th position. Such fluctuations suggest a competitive market environment in Oregon, where The Heights Co. has managed to make significant inroads. The brand's sales figures reflect this growth, with a notable peak in September, indicating a successful strategy in capturing market share during that period.
Despite these successes in Oregon, The Heights Co. does not appear to be in the top 30 brands in any other states or categories for the months analyzed. This absence might suggest a more localized strategy or perhaps challenges in scaling their operations beyond Oregon. The lack of presence in other markets could be seen as a potential area for growth or a limitation, depending on the brand's broader objectives. The data points to a brand that is making significant strides in its home state, yet still has opportunities to explore in terms of geographic and category expansion.
Competitive Landscape
In the Oregon flower market, The Heights Co. has shown a dynamic shift in its competitive positioning over the past few months. Starting from a rank of 29 in July 2024, the brand made a significant leap to rank 7 in September, before settling at 12 in October. This fluctuation indicates a strong but volatile presence in the market. Notably, Oregon Roots and Otis Garden have been consistent competitors, with Oregon Roots improving its rank from 17 in August to 11 in October, while Otis Garden rebounded from a dip in September to rank 10 in October. Meanwhile, High Tech maintained a strong position, consistently ranking in the top 4 until a slight drop to 13 in October. The Heights Co.'s peak in September suggests a potential for high sales performance, but the subsequent decline in October highlights the competitive pressure from these established brands. This underscores the importance for The Heights Co. to strategize effectively to maintain and improve its market position amidst such fierce competition.
Notable Products
In October 2024, Hashburger (Bulk) from The Heights Co. maintained its top position in the Flower category, with notable sales of 7,132 units. Permanent Marker (Bulk) climbed to second place, improving from its previous fourth position in September. GG #4 (Bulk) slipped from second to third place, indicating a slight decline in its sales momentum. Ice Cream Cake (Bulk) moved up one spot to fourth place, while Blue Nerdz (Bulk) rounded out the top five, dropping from third place in September. These changes highlight a competitive shift among the top products in the Flower category for The Heights Co. during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
