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Nov-2024
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Overview
Market Insights Snapshot
The Loud Plug has shown varied performance across different Canadian provinces and product categories. In British Columbia, their Flower category has maintained a strong presence, consistently ranking in the top five over the past few months, with a notable jump back to the second position in November 2024. This indicates a robust demand and possibly effective marketing strategies or product quality that resonates with consumers. Conversely, in the Pre-Roll category within the same province, The Loud Plug has struggled to break into the top 30 until recently, where it managed to secure a 45th position in November. This could suggest that while their flower products are well-received, their pre-rolls might require strategic adjustments to capture a larger market share.
In Ontario, The Loud Plug's performance is mixed across categories. Their Flower category saw a slight decline from 8th to 12th place between August and November, indicating potential competition or shifting consumer preferences. However, their Vapor Pens category exhibits a positive trend, improving its rank from 28th to 20th, hinting at growing consumer interest or successful promotional activities in this segment. Meanwhile, in Saskatchewan, The Loud Plug has experienced a downward trajectory in the Flower category, dropping from 1st to 7th place over the same period. This decline could be attributed to increased competition or changes in consumer behavior, warranting closer analysis and potentially revised strategies to regain their top position in this market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Loud Plug has experienced notable fluctuations in its market position from August to November 2024. Initially ranked 8th in August, The Loud Plug saw a decline to 11th in September and further to 13th in October, before slightly recovering to 12th in November. This downward trend in rank is mirrored by a decrease in sales over the same period, indicating potential challenges in maintaining market share. In contrast, MTL Cannabis maintained a relatively stable position, only slightly dropping from 9th to 11th, while Pepe showed resilience by climbing from 12th to 10th in November. Meanwhile, Big Bag O' Buds experienced a similar decline as The Loud Plug, dropping from 10th to 14th, which may suggest broader market pressures affecting multiple brands. Understanding these dynamics can provide valuable insights for The Loud Plug to strategize and potentially regain its competitive edge in the Ontario Flower market.
Notable Products
In November 2024, Exotic Gas (28g) from The Loud Plug emerged as the top-performing product, reclaiming its position at rank 1 with a notable sales figure of 6297. Venom OG (28g) followed closely in second place, maintaining a consistent presence in the top two since September. Benny Blunto Blunt 3-Pack (1.5g) held steady at rank 3, demonstrating consistent demand over the past few months. Venom OG (3.5g) continued its stable performance, securing the fourth position for two consecutive months. Notably, Frosted Swirl Pre-Roll 3-Pack (1.5g) entered the rankings at position 5, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
