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Dec-2024
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Overview
Market Insights Snapshot
The Loud Plug has shown notable performance in the Flower category across various provinces, with some standout trends in British Columbia and Saskatchewan. In British Columbia, the brand saw a significant rise, reaching the top position in November 2024 before slightly dropping to second place in December. This indicates strong consumer reception and market penetration in the region. In Saskatchewan, The Loud Plug maintained a robust presence, achieving the top rank in December 2024 after fluctuating between second and seventh in previous months. The brand's ability to reclaim the top spot suggests effective market strategies and product appeal. Meanwhile, in Alberta, The Loud Plug did not make it to the top 30, indicating potential challenges in gaining traction within that market.
In the Pre-Roll category, The Loud Plug's performance varied significantly across provinces. In British Columbia, rankings fluctuated, with the brand starting at 46th in September and dropping to 50th by December, demonstrating potential volatility in consumer preferences or competitive pressures in this category. Conversely, in Ontario, the brand maintained a more stable presence, consistently ranking around the 30th position. This stability suggests a steady demand for The Loud Plug's pre-rolls in Ontario, albeit with room for growth. The Vapor Pens category in Ontario also saw consistent rankings around the 20th position, with a notable increase in sales in December, highlighting potential growth opportunities in this segment. Overall, while The Loud Plug has achieved significant success in certain areas, there are notable disparities in performance across different markets and product categories.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Loud Plug has shown a noteworthy fluctuation in its market position over the last few months. After starting at rank 11 in September 2024, The Loud Plug experienced a dip to rank 13 in both October and November, before making a significant recovery to rank 7 in December. This resurgence is particularly impressive given the competitive pressure from brands like Good Supply, which climbed from rank 9 in September to a stable position at rank 5 by December, and Big Bag O' Buds, which improved from rank 12 to rank 8 in the same period. Despite these challenges, The Loud Plug's sales have shown a positive trajectory, especially in December, suggesting a strong market response to its offerings. This dynamic shift highlights The Loud Plug's resilience and potential for further growth amidst a competitive field.
Notable Products
In December 2024, The Loud Plug's top-performing product was Venom OG (28g) within the Flower category, reclaiming its top position with sales reaching 7789 units. Previously ranked second in November, Exotic Gas (28g) maintained a strong presence by securing the second spot in December. Venom OG (3.5g) consistently held the third rank across the last two months, indicating stable performance. Benny Blunto Blunt 3-Pack (1.5g) in the Pre-Roll category showed a steady performance, remaining in the fourth position from November to December. Notably, Venom OG Live Resin Cartridge (1g) re-entered the rankings at fifth place in December, after being absent in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
