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Oct-2024
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Overview
Market Insights Snapshot
The Loud Plug has demonstrated varied performance across different Canadian provinces and product categories. In British Columbia, the brand has shown impressive consistency in the Flower category, maintaining a strong position as the third-ranked brand from August through October 2024. This stability suggests a solid consumer base and effective market strategies. Meanwhile, the Pre-Roll category in British Columbia saw The Loud Plug climb from the 60th position in August to the 46th position by October, indicating a positive trend and growing consumer interest in their pre-roll offerings. In contrast, Alberta presents a challenge, as The Loud Plug did not make it into the top 30 for the Flower category in October, highlighting potential areas for growth or strategic reevaluation.
In Ontario, The Loud Plug experienced fluctuations in the Flower category, dropping from 8th to 12th place between August and October, which may reflect increased competition or shifting consumer preferences. However, their performance in the Vapor Pens category shows a notable upward trajectory, moving from 49th place in July to a stable 21st place by September and October, suggesting effective product offerings or marketing in this segment. Meanwhile, in Saskatchewan, The Loud Plug started as the top-ranked Flower brand in July but experienced a decline to the 5th position by October, indicating potential market challenges or the need for strategic adjustments to reclaim their top spot. These movements across provinces and categories provide insights into the brand's areas of strength and opportunities for improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Loud Plug has experienced notable fluctuations in its market position from July to October 2024. Initially ranked 9th in July, The Loud Plug improved to 8th in August but then saw a decline to 11th in September and further to 12th in October. This downward trend in rank coincides with a decrease in sales, which could be attributed to the rising competition from brands like MTL Cannabis, which consistently maintained a top 10 position, and Pepe, which notably improved its rank from 13th in July to 9th in September before settling at 11th in October. Meanwhile, Big Bag O' Buds also demonstrated a competitive edge by climbing from 14th in July to 10th in August, although it slightly dropped to 13th by October. These dynamics suggest that The Loud Plug may need to strategize effectively to regain its footing and counteract the competitive pressures from these ascending brands.
Notable Products
In October 2024, Venom OG (28g) reclaimed its top position as the leading product for The Loud Plug, with sales reaching 4570 units. Exotic Gas (28g) followed closely as the second-best performer, maintaining its rank from the previous month despite a slight decrease in sales figures. Benny Blunto Blunt 3-Pack (1.5g) experienced a drop in rank from second to third, indicating competitive dynamics in the pre-roll category. Venom OG (3.5g) consistently held its fourth rank, showing stable performance over the months. Guava Biscotti Blunt 3-Pack (1.5g), which was the top product in September, fell to fifth place, highlighting a significant shift in consumer preferences within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
