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Jan-2025
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Overview
Market Insights Snapshot
The Loud Plug has demonstrated a strong performance in the Flower category across several key Canadian provinces. In British Columbia, the brand has consistently ranked within the top four, peaking at the first position in November 2024 before settling at fourth in January 2025. This indicates a robust presence and consumer preference in the region. Meanwhile, in Ontario, The Loud Plug improved its ranking from 13th to 7th in December 2024 but saw a slight decline to 11th in January 2025. Notably, in Saskatchewan, the brand achieved impressive growth, ascending to the top position by December 2024 and maintaining it into January 2025, reflecting a significant market capture in this province.
In the Pre-Roll category, The Loud Plug's performance varied. In British Columbia, the brand did not make it into the top 30, highlighting a challenge in this segment. Conversely, in Ontario, the brand maintained a steady presence within the top 35, although it experienced a slight drop from 29th in November 2024 to 32nd in January 2025. The Vapor Pens category in Ontario showed a positive trajectory, with The Loud Plug improving its rank from 22nd in October 2024 to 18th by January 2025, indicating growing consumer interest and potential for further market penetration in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Loud Plug has demonstrated notable fluctuations in its ranking and sales performance over recent months. Starting in October 2024 at rank 13, The Loud Plug maintained this position in November before making a significant leap to rank 7 in December, coinciding with a peak in sales. However, by January 2025, it slipped to rank 11, indicating a competitive market environment. Notably, Big Bag O' Buds showed a similar pattern, peaking at rank 8 in December but falling back to rank 12 in January. Meanwhile, Pepe consistently outperformed The Loud Plug, achieving a higher rank throughout the period, ending January at rank 10. Pure Laine also maintained a competitive edge, ending January at rank 9. These dynamics suggest that while The Loud Plug has the potential to climb the ranks, sustaining higher sales and rank will require strategic efforts to outpace consistently strong competitors like Pepe and Pure Laine.
Notable Products
In January 2025, The Loud Plug's top-performing product was Exotic Gas (28g) in the Flower category, maintaining its lead from December 2024 with sales of 7050 units. Venom OG (28g) followed closely in second place, experiencing a drop from its first-place position in December 2024. Venom OG (3.5g) held steady in third place for the third consecutive month, indicating consistent demand. New to the rankings is Exotic Gas Live Resin Cartridge (1g) in the Vapor Pens category, debuting in fourth place. Exotic Gas (3.5g) rounded out the top five, highlighting the strong market presence of the Exotic Gas product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
