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Nov-2024
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Overview
Market Insights Snapshot
The Original Fraser Valley Weed Co. has demonstrated varied performance across different provinces and product categories. In the Flower category, the brand has maintained a strong position in British Columbia, holding the top rank for three consecutive months before a slight drop to fifth in November 2024. This indicates a robust presence in the market, although the decline in ranking might suggest increasing competition or changes in consumer preferences. In Alberta, the brand has shown consistent performance, ranking within the top five throughout the observed period, with a notable peak at second place in September 2024. Meanwhile, in Ontario, the brand maintained a steady sixth place for three months, before slipping to ninth, which could signal a need to address market dynamics or consumer engagement strategies.
In the Pre-Roll category, The Original Fraser Valley Weed Co. faces more challenges. In Alberta, the brand re-entered the top 30 in October 2024 after previously not ranking, showing a positive trend with further improvement in November. However, in British Columbia, the brand's rank fluctuated, remaining on the lower end of the top 30, which suggests a more competitive landscape or shifting consumer tastes. In Ontario, the brand's position remained consistent within the lower twenties, indicating stable but modest performance. This could point to opportunities for growth if the brand can capitalize on market insights and consumer trends to enhance its standing in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Original Fraser Valley Weed Co. has experienced a notable shift in its market position over the past few months. Initially maintaining a steady rank of 6th place from August to October 2024, the brand saw a decline to 9th place in November 2024. This drop in rank coincides with a downward trend in sales, indicating potential challenges in maintaining its competitive edge. Meanwhile, competitors like Pure Laine and SUPER TOAST have shown resilience, with SUPER TOAST climbing from 11th to 7th place by November. This suggests a dynamic market where consumer preferences may be shifting, and The Original Fraser Valley Weed Co. might need to innovate or adjust strategies to regain its previous standing. Additionally, MTL Cannabis and Pepe have also been fluctuating in rank, with Pepe improving slightly from 12th to 10th place, indicating a competitive environment where strategic positioning is crucial for sustained success.
Notable Products
In November 2024, Big Red Pre-Roll 20-Pack (10g) maintained its top position among The Original Fraser Valley Weed Co.'s products, with sales reaching 25,313 units. Strawberry Amnesia (28g) secured the second spot, showing consistent performance after briefly dropping to third in October. BC Bounty Milled (28g) ranked third, dropping from its second place in October, indicating a slight decline in sales momentum. Donny Burger (28g) and Top Crop (28g) held steady at fourth and fifth positions respectively, with Donny Burger showing a minor decrease in sales figures from previous months. The rankings reveal a strong preference for pre-rolls and flower categories, with minimal fluctuation in the top five products over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
