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Oct-2024
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Overview
Market Insights Snapshot
The Original Fraser Valley Weed Co. has demonstrated notable performance across multiple categories and provinces, with a particularly strong showing in the Flower category. In British Columbia, the brand has consistently maintained the top position in the Flower category from July to October 2024, despite some fluctuations in sales figures. This consistency highlights a strong market presence and consumer loyalty in the province. In Ontario, the brand has also performed well, holding a steady sixth place in the Flower category through the same period, which suggests a stable demand and competitive positioning. In Alberta, the brand's performance in the Flower category has seen some variability, with rankings moving between second and fourth place, reflecting a dynamic market environment.
In the Pre-Roll category, The Original Fraser Valley Weed Co. has faced more challenges, particularly in British Columbia, where it dropped out of the top 30 in October 2024, indicating increased competition or shifting consumer preferences. In Alberta, while the brand was not in the top 30 in September 2024, it made a notable comeback to 32nd place in October, suggesting a potential recovery or strategic adjustments. Meanwhile, in Ontario, the brand has maintained a relatively stable position, hovering around the low 20s, which points to a consistent, albeit modest, foothold in the Pre-Roll market. These movements across categories and regions underscore the brand's varying competitive strengths and the challenges it faces in different markets.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Original Fraser Valley Weed Co. has maintained a consistent rank of 6th place from August to October 2024, following an 8th place in July. This stability is notable given the fluctuations experienced by competitors such as Redecan and Pure Sunfarms, which have alternated between 4th and 5th positions. Meanwhile, Good Supply has shown a positive trend, climbing from 11th in July to 8th in both September and October, indicating a potential challenge to The Original Fraser Valley Weed Co.'s position. Additionally, SUPER TOAST experienced a significant drop to 13th in September before rebounding to 7th in October, suggesting volatility that could impact future rankings. Despite these competitive pressures, The Original Fraser Valley Weed Co.'s consistent ranking suggests a steady performance in sales relative to its peers, although it remains crucial for the brand to monitor these dynamics closely to maintain its market position.
Notable Products
In October 2024, Big Red Pre-Roll 20-Pack (10g) maintained its position as the top-selling product for The Original Fraser Valley Weed Co., with an impressive sales figure of 27,378 units, consistently ranking first since July. Strawberry Amnesia (28g) held steady at the second position, although its sales have gradually decreased over the months. BC Bounty Milled (28g) also remained in third place, showing a slight recovery in sales compared to September. Donny Burger (28g) maintained its fourth rank, with sales slightly declining from the previous month. Lastly, Top Crop (28g) continued to hold the fifth spot, showing a consistent upward trend in sales since its debut in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
