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Dec-2024
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Overview
Market Insights Snapshot
The Original Fraser Valley Weed Co. has demonstrated varied performance across different categories and provinces, with notable movements in the Flower category. In Alberta, the brand saw a decline in its Flower category ranking, moving from 2nd place in September 2024 to 7th by December 2024, which could be indicative of increasing competition or a shift in consumer preferences. Meanwhile, in British Columbia, the brand maintained a strong presence, holding the top spot in September and October before slipping to 6th and then recovering slightly to 5th by December. This fluctuation highlights the dynamic nature of the market in British Columbia. In Ontario, the brand maintained a stable position, consistently ranking 6th in September and October before moving to 9th in November and December, suggesting a need for strategic adjustments to regain its earlier standing.
In the Pre-Roll category, The Original Fraser Valley Weed Co. faced challenges in maintaining a top 30 position in Alberta, only breaking into the rankings in October and consistently staying around the 35th position through December. This indicates a need for potential product or marketing improvements to increase visibility and sales. Conversely, in British Columbia, the brand showed resilience by maintaining a ranking within the top 30, though it briefly fell to 30th place in October before stabilizing at 29th in November and December. In Ontario, the brand's Pre-Roll category exhibited a slight downward trend, moving from 23rd in September to 25th in December. This subtle decline suggests potential areas for growth and improvement to capture a larger market share in Ontario.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, The Original Fraser Valley Weed Co. has experienced notable fluctuations in its market position, maintaining a steady rank of 6th in September and October 2024, before dropping to 9th in November and December 2024. This decline in rank coincides with a decrease in sales, suggesting increased competition from brands like SUPER TOAST, which improved its rank from 13th in September to 8th in November, although it slightly dropped to 10th in December. Meanwhile, Big Bag O' Buds and The Loud Plug also showed upward trends, with Big Bag O' Buds climbing from 12th to 8th and The Loud Plug moving from 13th to 7th by December. These shifts highlight a competitive market environment where The Original Fraser Valley Weed Co. faces challenges in maintaining its earlier strong position, emphasizing the need for strategic adjustments to regain its competitive edge.
Notable Products
In December 2024, the top-performing product for The Original Fraser Valley Weed Co. was Big Red Pre-Roll 20-Pack (10g) in the Pre-Roll category, maintaining its number one position with sales of 24,385. Strawberry Amnesia (28g) in the Flower category consistently held the second rank throughout the last four months. BC Bounty Milled (28g) also showed consistency, securing the third position from September to December 2024. Donny Burger (28g) and Top Crop (28g) both retained their fourth and fifth spots, respectively, without any changes in rankings over the months. This stability in rankings suggests a strong and consistent demand for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
