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Jan-2025
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Overview
Market Insights Snapshot
The Original Fraser Valley Weed Co. has shown a varied performance across different provinces and product categories. In the Flower category, the brand has maintained a strong presence in British Columbia, consistently ranking within the top six over the past four months, even securing the top spot in October 2024. This indicates a solid foothold and consumer preference for their flower products in the region. In contrast, their performance in the Pre-Roll category in Alberta has been less impressive, failing to break into the top 30, with the ranking slipping from 35th in October 2024 to 41st by January 2025. This decline suggests challenges in gaining traction within this specific product segment in Alberta.
In Ontario, The Original Fraser Valley Weed Co. has maintained a stable position in the Flower category, with rankings fluctuating between 6th and 9th place, reflecting a consistent demand for their offerings despite minor rank variations. However, their Pre-Roll category has not performed as well, with rankings consistently hovering in the mid-20s and showing a downward trend, dropping from 24th in October and November 2024 to 27th in January 2025. This indicates potential areas for improvement or strategic adjustments to enhance their market performance in the Pre-Roll segment within Ontario.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Original Fraser Valley Weed Co. has experienced notable fluctuations in its market position over the past few months. Starting in October 2024, the brand held a respectable 6th place, but saw a dip to 9th place in both November and December, before rebounding back to 6th in January 2025. This volatility in rank suggests a competitive pressure from other brands such as Redecan, which maintained a relatively stable position, albeit with a slight downward trend from 5th to 7th place. Meanwhile, Good Supply showed consistent strength, holding steady at 5th place from November through January, and Pure Sunfarms remained a formidable competitor, consistently ranking 4th. The sales figures, while not disclosed here, indicate that The Original Fraser Valley Weed Co. is facing significant competition, particularly from brands like Pure Sunfarms, which likely boasts higher sales volumes. This competitive environment underscores the need for The Original Fraser Valley Weed Co. to strategize effectively to maintain and improve its market position amidst strong contenders.
Notable Products
In January 2025, The Original Fraser Valley Weed Co.'s top-performing product was the Big Red Pre-Roll 20-Pack (10g) in the Pre-Roll category, maintaining its rank at number one from previous months, with sales reaching 22,085 units. Strawberry Amnesia (28g) in the Flower category also held steady at the second position, showing an increase in sales compared to December 2024. BC Bounty Milled (28g) continued its streak at rank three, although it experienced a slight decline in sales over the months. Donny Burger (28g) remained consistently in fourth place, while Top Crop (28g) held the fifth position, both showing minor fluctuations in sales figures. Overall, the rankings for these products have remained stable, indicating strong and consistent consumer demand for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
