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Jan-2025
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Overview
Market Insights Snapshot
The Pharm has demonstrated a notable upward trajectory in the Arizona market, particularly within the Flower category. Over the months from October 2024 to January 2025, The Pharm has ascended from the 15th position to the 7th, indicating a consistent improvement in their market standing. This upward movement is underscored by a significant increase in sales, showcasing a robust demand for their Flower products. In contrast, their performance in the Vapor Pens category remains outside the top 30, suggesting a potential area for growth or reevaluation of market strategies.
The Pre-Roll category in Arizona has also been a strong point for The Pharm, maintaining a stable presence in the top 10 rankings throughout the observed period. Despite a slight dip in November 2024, where they moved from 6th to 7th place, they quickly regained their position, ending January 2025 in 5th place. This consistency in ranking, coupled with a noticeable increase in sales, highlights the brand's strength and consumer preference in this category. The absence from the top 30 in the Vapor Pens category, however, suggests that further insights into consumer preferences and market trends could be crucial for enhancing their presence in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, The Pharm has demonstrated a notable upward trajectory in brand ranking over the past few months. Starting from the 15th position in October 2024, The Pharm climbed to the 7th position by January 2025, showcasing a consistent improvement in market presence. This upward trend contrasts with brands like High Grade, which saw a decline from 3rd to 5th place, and Alien Labs, which maintained a relatively stable position but did not experience significant growth. Meanwhile, DTF - Downtown Flower experienced fluctuations, dropping out of the top 10 in November and December before returning to the 8th position in January. Dr. Greenthumb's showed a strong performance, maintaining a 6th place ranking from December to January. The Pharm's rise in rank is indicative of its increasing sales momentum, which, although still behind some competitors, reflects a positive growth trend that could potentially enhance its competitive edge in the Arizona Flower market.
Notable Products
In January 2025, the top-performing product from The Pharm was Dusties - Sapphire Infused Pre-Roll 6-Pack (3.6g) with sales reaching 5335 units, maintaining its number one rank from the previous two months. The newly introduced Mule Fuel (14g) quickly climbed to second place in its debut month. Dusties - Ruby Infused Pre-Roll 6-Pack (3.6g) held steady in third place, showing consistent performance over the last four months. Dusties - Emerald Infused Pre-Roll 6-Pack (3.6g) dropped one spot from third to fourth, despite a steady sales increase. Dusties - Peachy Punch Infused Pre-Roll 6-Pack (3.6g) remained in fifth place, continuing its gradual sales growth since November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
