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Sep-2024
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Overview
Market Insights Snapshot
The Pharm has shown varied performance across different product categories in Arizona. In the Flower category, the brand maintained a relatively stable presence with rankings fluctuating slightly between 15th and 19th place from June to September 2024. This suggests a consistent demand for their flower products, though the sales figures indicate a noticeable dip in August. Conversely, The Pharm's performance in the Pre-Roll category is more impressive, as it climbed from 8th place in June to a peak at 4th place in August, before slightly dropping to 6th in September. This upward trajectory highlights a growing consumer preference for their pre-roll offerings, which might be attributed to product innovation or effective distribution strategies.
On the other hand, The Pharm's presence in the Vapor Pens category in Arizona has not been as strong. The brand did not make it into the top 30 in July, indicating a potential area for improvement or increased competition within this segment. Although they re-entered the rankings in August and September, occupying the 33rd and 35th positions respectively, it points to a challenging market environment or possibly a need for strategic adjustments in their vapor pen offerings. This fluctuation across categories underscores the importance of market adaptability and the potential for growth if the brand can capitalize on its strengths while addressing weaker areas.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, The Pharm has experienced notable fluctuations in its ranking over the past few months. Starting from June 2024, The Pharm was ranked 8th, but it climbed to 5th in July and further improved to 4th in August, before settling at 6th in September. This upward trend in the middle months indicates a period of strong sales performance, particularly in August, where it surpassed brands like Find. and Cheech & Chong's. However, by September, while Tumble and Cheech & Chong's continued to gain momentum, The Pharm experienced a slight dip, suggesting increased competition and the need for strategic adjustments to maintain its competitive edge. Despite this, The Pharm's ability to consistently remain within the top 10 highlights its solid market presence in Arizona's pre-roll segment.
Notable Products
In September 2024, the top-performing product from The Pharm was Dusties - Sapphire Infused Pre-Roll 6-Pack (3.6g) in the Pre-Roll category, maintaining its leading position from August with sales reaching 4300 units. Dusties - Emerald Infused Pre-Roll 6-Pack (3.6g) held steady at the second rank, showing a significant increase in sales compared to the previous month. Dusties - Ruby Infused Pre-Roll 6-Pack (3.6g) climbed to the third position from fourth in August, indicating a positive trend in its sales performance. Dusties - Blueberry MAC Infused Pre-Roll 6-Pack (3.6g) saw a slight decline, dropping to fourth place from third in the prior month. Lastly, Dusties - Peachy Punch Infused Pre-Roll 6-Pack (3.6g) remained in fifth place, experiencing a decrease in sales figures from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
