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Oct-2024
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Overview
Market Insights Snapshot
In the state of Arizona, The Pharm has shown a mixed performance across different product categories. In the Flower category, the brand maintained a consistent presence, ranking 14th in both July and October 2024, although it experienced a dip to 19th in August before recovering. This suggests a resilience in their Flower offerings despite fluctuations in sales figures. On the other hand, their performance in the Vapor Pens category was less impressive, as they did not break into the top 30 rankings, indicating a potential area for improvement or a shift in consumer preferences away from their Vapor Pen products.
The Pre-Roll category tells a more promising story for The Pharm in Arizona. The brand consistently ranked within the top 6 throughout the months from July to October 2024, peaking at 4th place in August. This strong performance highlights the popularity and likely consumer satisfaction with their Pre-Roll products, which contrasts with their challenges in the Vapor Pens category. Such a strong showing in Pre-Rolls could be leveraged to boost their presence in other categories. The variation in their rankings across categories provides a nuanced picture of their overall market strategy and consumer engagement in Arizona.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, The Pharm has demonstrated a relatively stable performance from July to October 2024, maintaining a rank within the top 7 brands. Notably, The Pharm's rank fluctuated between 4th and 6th place, indicating a competitive edge but also highlighting the dynamic nature of this market segment. In contrast, Cheech & Chong's consistently outperformed The Pharm, holding a steady 4th position in September and October. Meanwhile, Leafers maintained a strong 3rd position throughout this period, suggesting a significant lead over The Pharm in terms of market presence. Despite these challenges, The Pharm's sales saw a positive trend in October, surpassing its September figures and closing the gap with competitors like Tumble, which experienced a slight decline in rank from 5th to 6th place. This indicates potential for The Pharm to capitalize on market shifts and improve its standing in the coming months.
Notable Products
In October 2024, The Pharm's top-performing product was the Dusties - Emerald Infused Pre-Roll 6-Pack (3.6g), which climbed to the number one rank with sales reaching 4,133 units. The Dusties - Ruby Infused Pre-Roll 6-Pack (3.6g) followed closely, moving up to the second position from third in September. Meanwhile, the Dusties - Sapphire Infused Pre-Roll 6-Pack (3.6g) saw a drop to the third spot, despite previously holding the top rank for two consecutive months. Notably, the Bangers and Mac #1 (14g) made its debut in the rankings at fourth place, indicating strong initial sales. The Dusties - Peachy Punch Infused Pre-Roll 6-Pack (3.6g) maintained a consistent presence, ranking fifth, showing a slight increase from its September sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
