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Nov-2024
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Overview
Market Insights Snapshot
The Pharm has shown significant movement in the Arizona market, particularly in the Flower category. Over recent months, the brand has steadily climbed the rankings, moving from 19th place in August 2024 to a commendable 14th place by November 2024. This upward trend is underscored by a notable increase in sales, indicating a strengthening position in the market. In contrast, their performance in the Vapor Pens category has seen a decline, with rankings slipping from 36th in August to 45th in November, suggesting a potential area for improvement or strategic reevaluation.
In the Pre-Roll category, The Pharm has maintained a relatively stable presence within the top 10 rankings in Arizona. Despite a slight dip in September, where they moved from 4th to 6th place, the brand quickly rebounded to 5th place in October, although it settled back at 6th in November. This consistency in a competitive category highlights their strong market presence and consumer preference. However, the absence of The Pharm from the top 30 rankings in other states and categories may suggest a concentrated focus or dominance primarily within Arizona's market, pointing to potential opportunities for expansion or diversification into new regions or product lines.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, The Pharm has shown a promising upward trend in its rankings from August to November 2024. Starting at 19th place in August, The Pharm improved to 14th by November, indicating a positive trajectory in market positioning. This ascent is noteworthy when compared to competitors like Fade Co., which experienced a decline from 6th to 13th place over the same period, and Sunday Goods, which fluctuated significantly, peaking at 6th in September but dropping to 16th by November. Meanwhile, Grassroots maintained a relatively stable position, hovering around the 12th to 15th ranks. The Pharm's consistent climb in rank suggests a strengthening brand presence and potentially increasing consumer preference, which could translate into sustained sales growth, contrasting with some competitors who are experiencing volatility or decline in their rankings.
Notable Products
In November 2024, The Pharm's top-performing product was Dusties - Sapphire Infused Pre-Roll 6-Pack (3.6g), reclaiming its position at the top after dropping to third place in October. Dusties - Ruby Infused Pre-Roll 6-Pack (3.6g) maintained its second-place ranking, showing consistent performance with notable sales of 3,232 units. Dusties - Emerald Infused Pre-Roll 6-Pack (3.6g) experienced a slight decline, moving from first place in October to third in November. Dusties - Peachy Punch Infused Pre-Roll 6-Pack (3.6g) improved its ranking from fifth to fourth, indicating a positive trend in sales. A new entry, Mule Fuel (14g) in the Flower category, debuted at the fifth position, showcasing a promising start with 1,687 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
