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Oct-2024
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Overview
Market Insights Snapshot
In examining Thrifty's performance across different categories and regions, notable trends can be observed. In British Columbia, Thrifty's presence in the Pre-Roll category has shown a steady upward trajectory, moving from a rank of 77 in July 2024 to 66 by October 2024. This positive movement indicates a growing consumer preference or increased market penetration in this category. Conversely, in Ontario, Thrifty's performance in the Vapor Pens category has been relatively stagnant, with the brand not breaking into the top 30, peaking only at rank 85 in July before slipping to 90 by October. This might suggest challenges in market competition or consumer alignment in this segment.
Focusing on the Concentrates category in Ontario, Thrifty has maintained a strong position, consistently ranking within the top 30. The brand's rank improved from 21 in July to 18 in September before slightly declining to 20 by October. This suggests a stable demand and competitive standing in this category. Meanwhile, in Saskatchewan, Thrifty's Vapor Pens have seen a notable improvement, climbing from rank 36 in July to 28 by October, indicating a positive reception and potential growth opportunity in this market. Such movements highlight Thrifty's varied performance across regions and product categories, showcasing both strengths and areas for potential improvement.
Competitive Landscape
In the Ontario concentrates market, Thrifty has shown a steady improvement in its ranking over the past few months, moving from 21st in July 2024 to 18th in September, before settling at 20th in October. This upward trend in rank is mirrored by a consistent increase in sales, indicating a positive reception in the market. However, Thrifty faces stiff competition from brands like GREAZY, which maintained a higher rank of 15th through September before dropping to 18th in October, and Wagners, which, despite a decline from 8th to 17th, still outperformed Thrifty in terms of sales. Meanwhile, RAD (Really Awesome Dope) and 3Saints are also notable competitors, with RAD slipping out of the top 20 by September and 3Saints showing a gradual improvement in rank. Thrifty's ability to climb in rank amidst these dynamics suggests a growing brand presence, but the competitive landscape remains challenging, emphasizing the need for strategic marketing and product differentiation to sustain and enhance its market position.
Notable Products
In October 2024, the top-performing product from Thrifty was Stixx - Hippie Chicken Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank consistently from July through October with sales reaching 6750 units. Big Steal Live Resin (1g) in the Concentrates category held steady at the second position for the third consecutive month, showing a gradual increase in sales figures. Mac N Cookies Pre-Roll (1g) also remained consistent at the third rank, indicating stable performance over the months. Stixx - Indica Waffle Cone Pre-Roll (1g) held the fourth position throughout the period, though its sales have slightly declined. Notably, Magic Melon Liquid Live Resin Cartridge (1g) emerged in October at the fifth rank, highlighting its entry into the top performers for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
