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Aug-2024
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Overview
Market Insights Snapshot
Thrifty's performance across various categories and states has shown notable trends over recent months. In British Columbia, the brand's presence in the Pre-Roll category has been relatively stable, although it has not broken into the top 30 rankings, fluctuating between 65th and 70th place from May to August 2024. This consistent performance, albeit outside the top 30, indicates a steady demand but also suggests room for improvement to climb higher in the rankings. Meanwhile, in Ontario, Thrifty's performance in the Concentrates category has been more promising, maintaining a strong position at 21st place from June to August 2024, after entering the top 30 in May at 30th place. This upward trajectory in Ontario highlights a growing market share and positive reception among consumers for their concentrates.
On the other hand, Thrifty's performance in the Vapor Pens category has been mixed. In Ontario, the brand saw a decline in rankings from 64th in May to 81st by August 2024, indicating a decrease in popularity or competitive pressure from other brands. Conversely, in Saskatchewan, Thrifty showed a more stable presence in the Vapor Pens category, ranking 32nd in May, dropping out of the top 30 in June, but then recovering to 30th place by August. This rebound in Saskatchewan suggests a potential recovery or strategic adjustments that could be paying off. Overall, Thrifty's performance across these states and categories presents a mixed bag of steady growth, challenges, and potential opportunities for further market penetration.
Competitive Landscape
In the Ontario concentrates market, Thrifty has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 30 in May 2024, Thrifty made a significant leap to rank 21 by June and has maintained this position through August. This improvement is indicative of a strong market performance, especially when compared to competitors like Carmel, which saw a decline from rank 19 in May to falling out of the top 20 by August, and RAD (Really Awesome Dope), which fluctuated but ultimately dropped to rank 17 in August. Additionally, GREAZY has shown a steady performance, maintaining a position within the top 20, but Thrifty's consistent climb suggests a growing consumer preference. This positive trajectory for Thrifty is a strong indicator of its increasing market share and consumer acceptance, making it a brand to watch in the Ontario concentrates category.
Notable Products
In August 2024, the top-performing product for Thrifty was Stixx - Hippie Chicken Pre-Roll (1g), maintaining its first-place ranking with a notable sales figure of 5,552 units. Mac N Cookies Pre-Roll (1g) held steady in second place, demonstrating consistent performance over the past four months. Big Steal Live Resin (1g) secured the third spot, showing a slight increase in sales from July. Stixx - Indica Waffle Cone Pre-Roll (1g) remained in fourth place, while Hippie Chicken Blunt (1g) continued to rank fifth, though its sales have significantly declined since May. Overall, the rankings for the top products have remained stable, with minimal changes in their relative positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
