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Nov-2024
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Overview
Market Insights Snapshot
Thrifty's performance across various categories and states/provinces shows notable fluctuations and trends. In British Columbia, the brand's position in the Pre-Roll category has shown some instability, beginning at rank 76 in August 2024, improving to 68 by October, but then dropping back to 76 by November. This suggests a potential struggle to maintain a consistent presence in the top ranks, despite experiencing a peak in sales during October. Meanwhile, in the Ontario market, Thrifty has maintained a steady presence at rank 18 in the Concentrates category from September through November, indicating a strong foothold in this segment. However, their performance in the Vapor Pens category in Ontario is less impressive, consistently ranking outside the top 90, which suggests room for improvement in this particular area.
In Saskatchewan, Thrifty's performance in the Vapor Pens category reflects a more stable presence, with rankings fluctuating slightly between 25 and 29 over the observed months. This stability, combined with an upward trend in sales from August to November, indicates a positive reception in this market. However, the lack of top 30 rankings in other categories or states might point to a more localized success rather than widespread dominance. The brand's ability to maintain or improve their rankings, especially in competitive categories and regions, will be crucial for their future growth and market penetration.
Competitive Landscape
In the Ontario concentrates market, Thrifty has maintained a consistent rank of 18th place from September to November 2024, reflecting a stable position amidst fluctuating competitors. Notably, GREAZY experienced a dip in rank from 12th in September to 17th in October, before recovering slightly to 16th in November, suggesting potential volatility that Thrifty has managed to avoid. Meanwhile, 3Saints improved its rank from 24th in September to 19th in November, indicating a rising trend that could pose a competitive threat to Thrifty if it continues. Thrifty's sales have shown a positive trajectory, increasing steadily from September to November, which could be attributed to its stable market presence. In contrast, Community Cannabis c/o Purple Hills saw a slight decline in rank from 14th in August to 17th in November, despite stable sales, highlighting the competitive dynamics Thrifty faces in maintaining its position.
Notable Products
In November 2024, the top-performing product for Thrifty was Stixx - Hippie Chicken Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking consistently since August, with notable sales of 5948 units. Big Steal Live Resin (1g) in the Concentrates category also held steady at the second rank throughout these months, showing a sales increase to 4384 units. Mac N Cookies Pre-Roll (1g) remained in the third position, though its sales decreased significantly to 1977 units in November. Stixx - Indica Waffle Cone Pre-Roll (1g) consistently ranked fourth, with a decline in sales to 1473 units. Peach OG Liquid Live Resin Cartridge (1g) in the Vapor Pens category re-entered the rankings at fifth place, with sales of 697 units in November, showing an improvement from previous months where it had no ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
