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Jan-2025
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Overview
Market Insights Snapshot
Thrifty's performance across different categories and provinces shows a mix of consistency and challenges. In Ontario, Thrifty has maintained a strong presence in the Concentrates category, consistently ranking around 18th and improving to 17th in January 2025. This upward trend is indicative of their growing popularity and market penetration in the province. However, in the Vapor Pens category, Thrifty only appeared in the top 30 in October 2024, ranking 96th, which suggests that they are struggling to establish a significant foothold in this segment. In contrast, in Saskatchewan, Thrifty showed some promise in the Vapor Pens category, peaking at 28th in November 2024, but they dropped out of the top 30 by January 2025, indicating potential volatility in their market performance.
In British Columbia, Thrifty's performance in the Pre-Roll category has seen a downward trend, with rankings slipping from 71st in October 2024 to 83rd by January 2025. This decline might suggest increasing competition or shifting consumer preferences in the province. In the Concentrates category, Thrifty did not make it into the top 30, which could be a sign of either a nascent presence or a need for strategic adjustments to capture more market share. These insights across different regions and product categories highlight the varying challenges and opportunities Thrifty faces in expanding its brand presence and improving its market performance.
Competitive Landscape
In the Ontario concentrates market, Thrifty has shown a steady improvement in its ranking over the past few months, moving from 18th in October 2024 to 17th by January 2025. This upward trend in rank coincides with a consistent increase in sales, suggesting a growing consumer preference for Thrifty's offerings. However, Thrifty faces stiff competition from brands like 1964 Supply Co and Tribal, both of which have maintained higher ranks throughout the same period. Notably, Tribal experienced a significant sales surge in December 2024, which temporarily elevated its rank to 12th, before dropping to 16th in January 2025. Meanwhile, Community Cannabis c/o Purple Hills has consistently hovered around the middle of the pack, slightly ahead of Thrifty, but with less pronounced sales growth. As Thrifty continues to climb, it will need to strategize effectively to surpass these competitors and solidify its position in the market.
Notable Products
In January 2025, Big Steal Live Resin (1g) from Thrifty emerged as the top-performing product, climbing from its consistent second place in the previous months to first, with notable sales of 5395 units. Stixx - Hippie Chicken Pre-Roll (1g), which had maintained the top rank from October to December, dropped to second place in January. Mac N Cookies Pre-Roll (1g) held steady at the third position throughout the analyzed months, showing consistent performance. Stixx - Waffle Cone Pre-Roll (1g) also maintained its fourth rank from October to January, indicating stable demand. Lastly, Peach OG Liquid Live Resin Cartridge (1g) remained in fifth place from November to January, after entering the ranking in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
