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Oct-2024
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Overview
Market Insights Snapshot
Thrills, a cannabis brand specializing in vapor pens, has shown varied performance across different states and categories. In Washington, the brand experienced a gradual decline in its category ranking from July to October 2024, moving from 17th to 22nd position. This downward trend in rankings correlates with a decrease in sales over the same period, indicating potential challenges in maintaining market share or consumer interest in the region. The drop in sales from August to October suggests that competitive pressures or changes in consumer preferences may be influencing Thrills' performance in Washington's vapor pen category.
Interestingly, the absence of Thrills from the top 30 rankings in other states or provinces across the same timeframe could suggest a limited geographic reach or a focus on specific markets rather than a broad expansion strategy. This might reflect strategic choices by the brand to consolidate efforts in regions where they have historically performed better or where market conditions are more favorable. The lack of presence in other states' top 30 lists, however, also highlights potential opportunities for growth or areas where the brand might need to enhance its competitive strategies to improve visibility and sales performance in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Thrills has experienced a notable decline in rank from July to October 2024, moving from 17th to 22nd place. This downward trend in ranking is mirrored by a decrease in sales over the same period, indicating potential challenges in maintaining market share. In contrast, Cookies has maintained a relatively stable position, consistently ranking around 20th, which suggests a more stable consumer base or effective marketing strategies. Meanwhile, Lifted Cannabis Co has shown an upward trajectory, climbing to 21st place in October, which could signal increasing consumer interest or successful product differentiation. Freddy's Fuego and Balance have also maintained consistent rankings, indicating steady performance. For Thrills, this competitive environment suggests a need to reassess marketing strategies or product offerings to regain traction and improve sales performance in the Washington vapor pen market.
Notable Products
In October 2024, the top-performing product for Thrills was the Melon Wreck Distillate Cartridge (1g) in the Vapor Pens category, which rose to the number one spot with sales of 1527 units. Following closely was the Strawnana Distillate Cartridge (1g), which held the second position, a drop from its top rank in September. The Orange Creamsicle Distillate Cartridge (1g) secured third place, maintaining its presence in the top three since July. Lemon Slushee Distillate Cartridge (1g) climbed to fourth position, showing consistent improvement in sales ranking since its entry in August. The Forbidden Fruit Distillate Cartridge (1g) experienced a decline, dropping to fifth place from its previous high ranks in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
