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Jan-2025
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Overview
Market Insights Snapshot
Thrills has shown a consistent presence in the Vapor Pens category in Washington, maintaining a position within the top 30 brands. Starting from a rank of 20 in October 2024, Thrills experienced a slight dip to 21 in December but rebounded to 18 by January 2025. This upward movement in January suggests a positive reception or strategic improvement in the market. Despite the fluctuation in rankings, the brand's sales trajectory indicates a recovery from a low in December, suggesting a potential seasonal impact or successful promotional efforts that helped boost their standings in the new year.
While Thrills maintained a stable presence in Washington's Vapor Pens category, their absence from other states or categories within the top 30 rankings indicates potential areas for growth or challenges in market penetration. The fact that they did not rank in the top 30 for other states or categories could be seen as a gap in their market strategy or an opportunity to expand their brand presence. This absence highlights the competitive nature of the cannabis market and the need for brands like Thrills to continually adapt and innovate to capture a larger share across different regions and product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Thrills has demonstrated a notable fluctuation in its market position from October 2024 to January 2025. Initially ranked 20th in October, Thrills experienced a dip to 21st in December, before recovering to 18th by January 2025. This recovery in rank is indicative of a positive trend in sales, which saw a resurgence from a low in December to a higher figure in January. In contrast, competitors like Cookies and AiroPro maintained relatively stable positions, with Cookies slightly improving its rank from 21st to 19th, while AiroPro dropped from 18th to 20th. Meanwhile, Buddies consistently held the 16th spot, showcasing a stronger market presence. The steady performance of The Capsule Collection at 17th highlights the competitive pressure Thrills faces. These dynamics suggest that while Thrills is capable of regaining ground, it must continue to innovate and adapt to maintain and improve its standing in a competitive market.
Notable Products
In January 2025, the top-performing product for Thrills was the Blueberry Yum Yum Distillate Cartridge (1g) in the Vapor Pens category, maintaining its leading position from December 2024 with sales reaching 1902 units. The Durban Poison Distillate Cartridge (1g) climbed to the second position, improving from its third place in December, with sales of 1665 units. Mango Sherbet Distillate Cartridge (1g) slipped to third place, having been in second place the previous month, with sales slightly decreasing to 1626 units. Notably, Black Cherry Soda Distillate Cartridge (1g) entered the rankings in fourth place, while Blue Widow Distillate Cartridge (1g) closely followed in fifth. These shifts indicate a dynamic change in consumer preferences within the Vapor Pens category for Thrills.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
