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Dec-2024
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Overview
Market Insights Snapshot
Thumbs Up Brand has shown a varied performance across different categories and regions, with notable movements in the Pre-Roll category. In Alberta, the brand demonstrated a significant upward trend in the Pre-Roll category, climbing from the 45th position in September 2024 to 16th by December 2024. This improvement highlights a strong market presence and increasing consumer preference within the province. Conversely, the brand's Flower category in Alberta did not make it into the top 30 rankings during the same period, suggesting potential challenges or competitive pressures in this segment. In Ontario, Thumbs Up Brand managed to maintain a steady presence in the Pre-Roll category, consistently ranking 12th in November and December 2024, indicating stable demand and brand loyalty among consumers.
In British Columbia, Thumbs Up Brand experienced a progressive climb in the Pre-Roll category, moving from 27th in September 2024 to reach the top 10 by December 2024. This positive trajectory showcases the brand's growing influence and consumer acceptance in the region. Meanwhile, in Saskatchewan, Thumbs Up Brand entered the rankings in October 2024 at 12th position in the Pre-Roll category, though it experienced a slight dip in November before recovering to 12th again in December. The absence of rankings in the Flower category across multiple provinces, such as Ontario, where it never broke into the top 30, raises questions about the brand's strategy or market conditions in that specific segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Thumbs Up Brand has shown a notable upward trajectory in its rankings over the last few months of 2024. Starting from the 19th position in September, Thumbs Up Brand climbed to 15th in October and reached the 12th spot by November, maintaining this rank in December. This consistent improvement in rank is indicative of strong sales momentum, contrasting with competitors like Good Supply, which experienced a decline from 9th to 11th place by December, and Spinach, which remained stagnant at 13th place for November and December. Meanwhile, 1Spliff showed minor fluctuations, ending December at 14th place. The upward trend for Thumbs Up Brand suggests a growing consumer preference and market share, positioning it as a rising contender against more established brands like Fuego Cannabis (Canada), which saw a drop from 6th to 10th place over the same period.
Notable Products
In December 2024, the top-performing product for Thumbs Up Brand was the Indica Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales reaching 117,889 units. The Sativa Pre-Roll 2-Pack (2g) also held steady in the second position, showing consistent performance across the months. The Sativa Pre-Roll 10-Pack (3.5g) remained in third place, although its sales slightly decreased compared to November. Notably, the Indica x Sativa Pre-Roll 2-Pack (2g) emerged in fourth place for December, a new entry in the rankings. The Indica Pre-Roll 10-Pack (3.5g) saw a slight drop from fourth to fifth place, indicating a competitive shift among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
