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Nov-2024
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Overview
Market Insights Snapshot
Thumbs Up Brand's performance across various categories and regions shows a dynamic landscape with notable shifts. In the Flower category, the brand did not make it into the top 30 rankings in Alberta in November 2024, indicating a potential area for improvement or increased competition. Meanwhile, in Ontario, Thumbs Up Brand maintained a presence throughout the months, albeit with fluctuating rankings, peaking at 88th in October before dropping again in November. This suggests a volatile market position in the Flower category, which might require strategic adjustments to stabilize and improve their standing.
In contrast, the Pre-Roll category presents a more positive outlook for Thumbs Up Brand. They have shown consistent improvement in British Columbia, climbing from 37th in August to 12th by November 2024. Similarly, in Ontario, the brand ascended from 29th to 12th within the same timeframe, highlighting a strong upward trend. Notably, in Alberta, Thumbs Up Brand achieved a commendable rank of 18th in November, marking a steady rise from August. These movements in the Pre-Roll category suggest that the brand's strategies in this segment are resonating well with consumers, offering a promising avenue for further growth and market penetration.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Thumbs Up Brand has demonstrated a notable upward trajectory in rank and sales over the past few months. Starting from a rank of 29 in August 2024, Thumbs Up Brand has climbed impressively to the 12th position by November 2024, showcasing a consistent improvement that outpaces several competitors. For instance, Spinach experienced a decline from 8th to 13th place during the same period, while Pure Sunfarms maintained a relatively stable position around the 10th rank. Meanwhile, CountrySide Cannabis and PIFF have shown more stability, with PIFF slightly improving from 12th to 11th place. This upward movement for Thumbs Up Brand indicates a successful strategy in capturing market share, potentially driven by product innovation or effective marketing, positioning it as a rising competitor in the Ontario pre-roll market.
Notable Products
In November 2024, the top-performing product from Thumbs Up Brand was the Indica Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place ranking since August with a notable sales figure of 108,507. The Sativa Pre-Roll 2-Pack (2g) also held steady at the second spot for the fourth consecutive month, showing consistent popularity. The Sativa Pre-Roll 10-Pack (3.5g) maintained its third-place ranking, demonstrating a steady increase in consumer interest since its introduction in September. Indica Pre-Roll 10-Pack (3.5g) secured the fourth position, a consistent rank since its October debut. Garlic Breath Pre-Roll 2-Pack (2g) re-entered the rankings at fifth place, showing a slight increase in sales compared to its previous appearance in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
