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Oct-2024
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Overview
Market Insights Snapshot
Thumbs Up Brand has shown notable performance variations across different states and categories. In Alberta, the brand's Flower category experienced a decline, not making it into the top 30 rankings in October 2024, which may indicate increased competition or changes in consumer preferences. However, the Pre-Roll category in Alberta saw a significant improvement, rising from 47th position in July to 20th by October, with sales nearly tripling in the same period. This suggests a strong consumer demand for their pre-roll products in the region. Meanwhile, in Ontario, Thumbs Up Brand's Flower category maintained a presence in the top 100, though it never broke into the top 30, suggesting room for growth or a need for strategic adjustments in this product line.
In British Columbia, Thumbs Up Brand's Pre-Roll category demonstrated a remarkable upward trend, moving from 47th in July to 15th by October. This consistent climb in rankings indicates a strong market acceptance and potential for further growth. Similarly, in Saskatchewan, the brand's Pre-Roll category improved from 39th to 13th place over the same period, showcasing a positive trend in consumer preference. The Pre-Roll category appears to be a strong suit for Thumbs Up Brand across multiple markets, suggesting that their product offerings in this category resonate well with consumers. While the Flower category in Ontario shows a slight improvement from 96th to 87th, it still lacks the momentum seen in the Pre-Roll category, indicating a possible area for strategic focus.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Thumbs Up Brand has shown a remarkable upward trajectory over the past few months. Starting from a rank of 33 in July 2024, it has climbed to 16 by October 2024, indicating a significant improvement in market presence and consumer preference. This upward trend is accompanied by a consistent increase in sales, suggesting effective marketing strategies and product offerings. In contrast, Buddy Blooms, which was ahead of Thumbs Up Brand in July with a rank of 25, has seen a less dramatic improvement, reaching only the 18th position by October. Meanwhile, 1Spliff and CountrySide Cannabis have maintained relatively stable positions, indicating steady performance but not the same level of dynamic growth as Thumbs Up Brand. BoxHot, on the other hand, has experienced fluctuations, dropping from 16th to 17th place, which may reflect challenges in maintaining consistent consumer engagement. Overall, Thumbs Up Brand's ascent in the rankings highlights its growing influence in the Ontario Pre-Roll market, positioning it as a formidable competitor against established brands.
Notable Products
In October 2024, the Indica Pre-Roll 2-Pack (2g) maintained its position as the top-selling product for Thumbs Up Brand, with a notable sales figure of 101,560 units. The Sativa Pre-Roll 2-Pack (2g) also held steady in the second position, showing consistent performance over the past months. The Sativa Pre-Roll 10-Pack (3.5g) saw a significant rise in the rankings, moving from fifth place in September to third in October. Meanwhile, the Indica Pre-Roll 10-Pack (3.5g) entered the rankings at fourth place for the first time. The GMO Cookies Pre-Roll 2-Pack (2g) experienced a decline, dropping from third to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
