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Sep-2024
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Overview
Market Insights Snapshot
Thunder Canna has shown a notable upward trajectory in the Michigan market, particularly within the Edible category. Starting from a rank of 42 in June 2024, the brand has climbed up to the 30th position by September 2024. This consistent improvement over the months is indicative of a growing consumer preference for Thunder Canna’s edible products. The brand's sales figures reflect this positive trend, with a significant jump in sales from June to August, before a slight dip in September. The ability to break into the top 30 in Michigan's competitive edible market is a positive sign of the brand's increasing market penetration.
In contrast, Thunder Canna's performance in the Vapor Pens category within Michigan has been more volatile. Despite an initial climb from 59th in June to 42nd in July, the brand's ranking fluctuated, ending at 44th in September. While this indicates some challenges in maintaining a stable position, the brand managed to improve its sales figures from June to July, suggesting potential for recovery and growth. However, not securing a spot in the top 30 for Vapor Pens highlights an area where Thunder Canna could focus on strengthening its market strategy to enhance its competitive standing in this category.
Competitive Landscape
In the competitive landscape of the Edible category in Michigan, Thunder Canna has shown a notable upward trajectory in its ranking over the past few months, moving from 42nd place in June 2024 to 30th place by September 2024. This improvement is indicative of a strategic push that has resulted in increased sales, particularly evident in August 2024 when Thunder Canna's sales peaked. In contrast, competitors like Midnight Bar and Muha Meds have experienced fluctuations, with Midnight Bar dropping from 26th to 28th place and Muha Meds maintaining a relatively stable position around 29th place. Meanwhile, Sauce Essentials saw a decline from 27th to 31st place by September, indicating potential market share gains for Thunder Canna. These dynamics suggest that Thunder Canna is effectively capitalizing on market opportunities, positioning itself as a rising contender in the Michigan Edible market.
Notable Products
In September 2024, Thunder Canna's top-performing product was Groovy Grape Gummies 10-Pack (200mg) in the Edible category, maintaining its number one rank from July and significantly increasing sales to 10,350 units. Magnificent Mango Gummies 10-Pack (200mg) climbed to the second position, showing a strong recovery from missing data in August. Glorious Green Apple Gummies 10-Pack (200mg) ranked third, a slight drop from its top position in June but consistent with its performance throughout the summer. Strong Strawberry Gummies 10-Pack (200mg) held the fourth spot, a decrease from its second-place ranking in August. Meanwhile, Powerful Pineapple Gummies 10-Pack (200mg) fell to fifth place after leading in August, indicating a notable shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
