.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Thunder Canna has shown noteworthy progress in the Michigan market, particularly within the Edible category. Starting from a rank of 38 in July 2024, the brand climbed to the 31st position in August, breaking into the top 30 by September and maintaining the 29th rank through October. This consistent upward trajectory is a positive indicator of their growing popularity and market penetration in the Edible segment. The sales figures support this trend, with a notable increase from $186,468 in July to $277,598 by October, reflecting a significant boost in consumer demand and acceptance.
In contrast, Thunder Canna's performance in the Vapor Pens category in Michigan has been more volatile. The brand's rank fluctuated, starting at 44 in July, dropping to 55 in August, and then recovering slightly to 51 in September before returning to its original position in October. This inconsistency suggests challenges in maintaining a steady market presence in the Vapor Pens category. Despite these fluctuations, sales figures show some resilience, with a slight recovery in October, indicating potential for future growth if the brand can stabilize its ranking and capitalize on market opportunities. The absence of Thunder Canna in the top 30 for this category highlights areas for strategic improvement to enhance their competitive edge.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Thunder Canna has demonstrated a notable upward trajectory in brand ranking over recent months. Starting from a rank of 38 in July 2024, Thunder Canna climbed to 29 by September and maintained this position into October. This positive shift in rank is indicative of a robust sales growth trend, contrasting with some competitors who have experienced fluctuations. For instance, Mitten Extracts showed a volatile ranking pattern, peaking at 23 in August before dropping to 30 in October. Similarly, Sauce Essentials experienced a decline from 25 in July to 31 by October. Meanwhile, Petra maintained a relatively stable rank, though slightly lower than Thunder Canna's recent performance. These dynamics suggest that Thunder Canna's strategic initiatives in Michigan's edible category are yielding positive results, positioning it favorably against its competitors.
Notable Products
In October 2024, Groovy Grape Gummies 10-Pack (200mg) emerged as the top-performing product for Thunder Canna, reclaiming the number one spot with sales reaching 12,398 units. Strong Strawberry Gummies 10-Pack (200mg) slipped to the second position, closely trailing with notable sales figures of 12,349 units. Glorious Green Apple Gummies 10-Pack (200mg) maintained a stable presence, ranking third, while Optimal Orange Cream Gummies 10-Pack (200mg) entered the rankings at fourth place. Powerful Pineapple Gummies 10-Pack (200mg) remained consistent in fifth position, showing resilience despite fluctuations in the previous months. Overall, the edible category dominated the top ranks, indicating a strong consumer preference for these products in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
