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Nov-2024
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Overview
Market Insights Snapshot
Thunder Canna has shown notable progress in the Michigan market, particularly in the Edible category. Over the past few months, the brand has climbed from a rank of 31 in August 2024 to 27 by November 2024, marking a consistent upward trend. This improvement is underscored by a steady increase in sales, peaking in October before a slight dip in November. In contrast, Thunder Canna's performance in the Vapor Pens category within Michigan has been more volatile. Despite a brief rise to 48th place in October, the brand dropped to 61st in November, indicating potential challenges or increased competition in this category.
While Thunder Canna has managed to maintain a presence in the top 30 for Edibles in Michigan, it has not achieved the same level of success in Vapor Pens, where it has yet to break into the top 30. This disparity highlights the brand's stronger foothold in the Edible segment compared to Vapor Pens. The fluctuations in ranking and sales figures suggest that Thunder Canna may need to reassess its strategy for Vapor Pens or capitalize further on its strengths in Edibles to ensure sustained growth across all categories. The data from the upcoming months will be crucial in determining whether these trends continue or if new patterns emerge.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Michigan, Thunder Canna has shown a steady presence, maintaining its rank at 27th place from October to November 2024. This stability is noteworthy, especially when compared to competitors like Kiva Chocolate and Platinum Vape, which have experienced more fluctuation in their rankings. Notably, Platinum Vape improved its position from 30th to 26th, indicating a positive trend in sales performance. Meanwhile, North Cannabis Co. saw a slight decline from 29th to 28th, suggesting a potential opportunity for Thunder Canna to capitalize on market shifts. Despite the competitive pressure, Thunder Canna's consistent sales figures reflect a resilient brand strategy, positioning it well against the backdrop of fluctuating ranks among its peers.
Notable Products
In November 2024, Thunder Canna's top-performing product was the Sour Groovy Grape Gummies 10-Pack (200mg) in the Edible category, maintaining its first-place rank from the previous three months with sales of 14,173 units. The Strong Strawberry Gummies 10-Pack (200mg) held steady at the second position, showing consistent performance across September and October. Optimal Orange Cream Gummies 10-Pack (200mg) improved its ranking from fourth in October to third in November, reflecting a positive trend in consumer preference. Glorious Green Apple Gummies 10-Pack (200mg) experienced a slight drop, moving from third in October to fourth in November. Meanwhile, Powerful Pineapple Gummies 10-Pack (200mg) remained stable at the fifth position, indicating steady demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
