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Jan-2025
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Overview
Market Insights Snapshot
Thunder Chief Farms has demonstrated a consistent presence in the cannabis market in Washington, particularly in the Flower category. The brand maintained a steady ranking, beginning at 18th in October 2024 and climbing slightly to 14th in both November and December, before slightly dropping to 15th in January 2025. This indicates a strong foothold in the Flower market, with sales showing a positive trend as they increased from $346,753 in November to $384,298 in January. Such stability and slight upward movement in rankings suggest that Thunder Chief Farms has managed to sustain consumer interest and competitiveness in a crowded market.
However, it is important to note that Thunder Chief Farms' visibility is limited to Washington, as there are no rankings available for other states or provinces, implying that the brand has not yet penetrated the top 30 in other regions. This absence could be viewed as a missed opportunity for expansion or a strategic focus on strengthening their position within Washington. The brand's performance in the Flower category within Washington, though positive, highlights the potential for growth and the need to explore broader markets to enhance their market presence beyond a single state.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Thunder Chief Farms has shown a consistent presence, maintaining its rank within the top 20 brands from October 2024 to January 2025. While it started at 18th place in October 2024, it improved to 14th in November and December, before slightly dropping to 15th in January 2025. This stability is noteworthy, especially when compared to brands like Mama J's and Legendary Laboratories, Llc, which experienced more fluctuation in their rankings. Mama J's saw a decline from 12th to 14th, while Legendary Laboratories, Llc improved to 10th in December but fell back to 13th in January. Meanwhile, EZ Puff experienced a significant drop from 15th to 24th in November, before recovering to 17th by January. Thunder Chief Farms' steady performance amidst these fluctuations suggests a resilient market position, although it faces competitive pressure from brands like Passion Flower Cannabis, which climbed from 32nd to 16th over the same period, indicating a potential emerging threat in the market.
Notable Products
In January 2025, Butter (3.5g) maintained its position as the top-performing product for Thunder Chief Farms, although its sales slightly decreased to 748 units from the previous month's 887 units. Biggie's Revenge (3.5g) held the second rank with a modest increase to 476 units sold. Gelato Crush (3.5g) made a notable climb to the third position with 421 units sold, improving from its previous absence in December rankings. Butter Small Buds (14g) slipped to fourth place from its second position in December, while Scotti (3.5g) debuted at the fifth position. This reshuffling highlights a dynamic change in consumer preferences within the Flower category for the brand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
