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Oct-2024
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Overview
Market Insights Snapshot
Thunder Chief Farms has demonstrated a noteworthy upward trajectory in the state of Washington within the Flower category. Starting from a rank of 44 in July 2024, the brand has steadily climbed the rankings each subsequent month, reaching the 29th position by October 2024. This consistent improvement highlights a positive reception and growing consumer base for their Flower products. The incremental increase in sales from $194,873 in July to $225,996 in October supports this trend, indicating a solid performance in a competitive market. However, it's important to note that Thunder Chief Farms did not make it into the top 30 brands in other categories or states, suggesting areas where there might be room for growth or a need to reassess strategies.
While Thunder Chief Farms has made significant strides in Washington, their absence from the top 30 rankings in other states and categories could be seen as a potential area for development. This absence suggests that while they have a strong foothold in Washington's Flower market, there might be untapped potential in other regions or product categories. The brand's focus on enhancing its presence in Washington could serve as a model for expansion strategies in other markets, though it also highlights the importance of diversifying their product offerings to capture a broader audience. Observing these dynamics can provide insights into how Thunder Chief Farms might leverage their current success to enter new markets or strengthen their position in existing ones.
Competitive Landscape
In the competitive landscape of the Washington flower category, Thunder Chief Farms has demonstrated a steady improvement in rank from July to October 2024, moving from 44th to 29th position. This upward trajectory is indicative of a positive shift in sales performance, as evidenced by consistent sales growth over the same period. Notably, Green Haven and Ballin Cannabis have also shown significant rank improvements, with Ballin Cannabis climbing from 52nd to 27th, which could suggest a competitive push in the market. Meanwhile, SKÖRD experienced a decline in rank, dropping from 15th to 28th, which may indicate a shift in consumer preferences or market dynamics that Thunder Chief Farms could capitalize on. Additionally, EZ Flower made a remarkable leap from being unranked in July to 30th in October, suggesting a rapid market entry or turnaround strategy. These movements highlight the dynamic nature of the market and underscore the importance of strategic positioning for Thunder Chief Farms to maintain its upward momentum.
Notable Products
In October 2024, Butter (3.5g) maintained its position as the top-performing product for Thunder Chief Farms, achieving consistent first place since July, with sales reaching 762 units. Bada Bing! (3.5g) climbed to the second position, showing a significant improvement from its third place in September, with a notable increase in sales. Gelato Crush (3.5g) secured the third spot, marking its return to the top ranks after missing out in September. Grape Punch (3.5g) entered the rankings for the first time in October, landing in fourth place. Lastly, Bruce Leroy (3.5g) completed the top five, debuting in October with promising sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
