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Nov-2024
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Overview
Market Insights Snapshot
Thunder Chief Farms has shown a notable improvement in its performance within the Flower category in Washington. Despite not being in the top 30 brands as of August 2024, the brand has made significant strides, climbing to the 23rd position by September and further improving to the 20th position in October. This upward trend is indicative of a strong market presence and increasing consumer preference. However, in November, the brand experienced a slight dip, moving to the 21st position, which may suggest increased competition or seasonal fluctuations affecting sales.
Across other states and categories, Thunder Chief Farms' absence from the top 30 rankings indicates areas where the brand might need to enhance its market strategies. The lack of ranking in other regions could either imply untapped potential or challenges in penetrating those markets effectively. The steady increase in sales figures in Washington, however, highlights a positive trajectory for the brand in the Flower category, suggesting a solid foundation upon which to build further growth strategies. This performance could serve as a benchmark for assessing and improving their strategies in other markets where they are currently not ranked.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Thunder Chief Farms has shown a notable upward trajectory in recent months, climbing from a rank of 33 in August 2024 to 20 in October 2024 before slightly dipping to 21 in November 2024. This positive trend in rank is accompanied by consistent sales growth, indicating a strengthening market presence. In contrast, SubX experienced a decline, dropping from rank 14 in August to 22 in November, which may suggest shifting consumer preferences or competitive pressures. Meanwhile, Harmony Farms and Hemp Kings have seen fluctuating ranks, with both brands improving their positions in November, potentially signaling a resurgence or effective marketing strategies. Passion Flower Cannabis also showed improvement in November, moving up to rank 23. These dynamics highlight the competitive nature of the market and underscore the importance of strategic positioning for Thunder Chief Farms to maintain and enhance its growth trajectory.
Notable Products
In November 2024, Butter (3.5g) maintained its position as the top-performing product for Thunder Chief Farms, achieving a significant sales figure of 906 units. Mr Clean (3.5g) saw a notable rise, moving up to the second rank with impressive sales growth from its previous appearance in September. Gelato Crush (3.5g) held steady at the third position, despite a slight dip in sales compared to October. New entries Cherry Kool-Aid (3.5g) and Gabagool Smalls (14g) debuted at fourth and fifth places, respectively, indicating strong potential in the market. Overall, the rankings reflect a dynamic shift with Butter (3.5g) consistently leading, while other products show fluctuating but promising sales trajectories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
