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Nov-2024
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Overview
Market Insights Snapshot
Tidal's performance in the Concentrates category in Nevada has demonstrated significant volatility over the past few months. In August 2024, Tidal held the 15th position, but by September, it had dropped to 25th. The brand's absence from the top 30 in October and November suggests a concerning trend, as it indicates a loss of competitive standing in the market. This decline is further reflected in the sales figures, where a substantial decrease from August to September is evident. Such fluctuations may point to challenges in maintaining market share or could be indicative of increased competition within the category.
The absence of Tidal in the top 30 rankings for October and November across the Concentrates category in Nevada could be perceived as a negative signal, especially if the brand had previously been a consistent performer. This drop could stem from various factors such as shifts in consumer preferences, changes in product offerings, or strategic adjustments by competitors. While the data highlights a downward trajectory for Tidal in Nevada, it also opens up questions about the brand's strategy and potential areas for improvement. Monitoring future rankings and sales performance will be crucial to understanding whether this trend is temporary or indicative of a more sustained challenge.
Competitive Landscape
In the competitive landscape of the concentrates category in Nevada, Tidal has experienced notable fluctuations in its market position over recent months. Initially ranked at 15th place in August 2024, Tidal's rank dropped to 25th in September, and it did not make it into the top 20 for October and November. This decline in rank is mirrored by a significant decrease in sales, from $44,082 in August to $16,253 in September, with no data available for the subsequent months, indicating a potential exit from the top tier of the market. In contrast, CAMP (NV) maintained a relatively stable position, hovering around the 12th to 14th ranks, while Grassroots consistently held a top-five position, despite a slight drop from 3rd to 4th place by October. The competitive pressure from brands like Mojo (Edibles), which also saw a rank drop but maintained higher sales figures, suggests that Tidal may need to reassess its market strategies to regain its footing in this dynamic market.
Notable Products
In November 2024, Tidal's top-performing product was Cinnamon Girl Honeycomb (0.5g) from the Concentrates category, securing the number one spot with notable sales of 58 units. Shortbread Cookies Live Resin Sugar (1g) also performed exceptionally well, maintaining its second-place ranking from October to November. Solo Trip Honeycomb (0.5g) rose in prominence, climbing from third to second place, indicating a positive sales trend. Gastro Pop Shatter (0.5g) and MTF Shatter (0.5g) both entered the rankings at third place, showcasing a competitive landscape within the Concentrates category. This shift in rankings highlights the dynamic nature of product popularity within Tidal's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
