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Nov-2024
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Overview
Market Insights Snapshot
Tinctible has shown a relatively stable performance in the Tincture & Sublingual category within Ohio. The brand maintained a consistent rank of 5th place from August through October 2024, indicating a strong presence in the market. However, in November, Tinctible experienced a slight drop to the 7th position. This decline might suggest increased competition or a shift in consumer preferences within the category. Despite this rank change, Tinctible's sales figures demonstrate a notable trend, with a peak in August followed by a gradual decrease over the subsequent months, which could imply seasonal factors or promotional activities impacting their sales performance.
It is important to note that Tinctible's absence from the top 30 brands in other states or categories could be seen as a potential area for growth or a challenge in expanding their market reach. The lack of presence in additional markets might suggest that Tinctible is either focusing its efforts on maintaining its position in Ohio or facing challenges in scaling its operations to other regions. This situation presents both an opportunity and a hurdle for Tinctible, as expanding into new areas could help diversify their sales portfolio and mitigate risks associated with market saturation or local competition. Understanding these dynamics can provide valuable insights into the brand's strategic direction and potential future movements.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Ohio, Tinctible has experienced a notable shift in its market position from August to November 2024. Initially ranked 5th, Tinctible maintained this position through October but slipped to 7th in November. This decline in rank coincides with a downward trend in sales, contrasting with competitors like Avexia, which consistently held the 3rd position and saw a sales increase from October to November. Meanwhile, Doctor Solomon's remained a strong contender, consistently ranking 2nd with a steady increase in sales, particularly in November. The consistent performance of Standard Farms at 8th place, despite declining sales, highlights the competitive pressure Tinctible faces in maintaining its market position. As Tinctible navigates these dynamics, understanding the strategies of top performers could provide valuable insights for regaining its competitive edge.
Notable Products
In November 2024, Tinctible's top-performing product was the Squeeze In - THC/CBN 3:1 Blueberry Lavender Sleep Gel 11-Pack, maintaining its number one ranking for four consecutive months, despite sales dropping to 451 units. The Squeeze In- CBD/THC 1:1 Spark Watermelon Gel 11-Pack also held its consistent position at number two, although sales figures decreased significantly to 297 units. The Squeeze In- THC/CBG/CBD 2:1:1 Relief Blue Raspberry Gel 11-Pack secured the third position, mirroring its rank from previous months, with sales at 246 units. The THC Strawberry Elderflower Gel 10-Pack stayed in fourth place, showing a slight increase in sales to 136 units. Lastly, the Island Punch Gel 11-Pack remained at the fifth position, experiencing a notable drop in sales to 22 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
