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Oct-2024
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Overview
Market Insights Snapshot
Tinctible has consistently maintained a strong position in the Tincture & Sublingual category in Ohio, holding the 5th rank from July through October 2024. This stability in ranking indicates a robust presence and possibly a loyal customer base in the state. Despite fluctuations in monthly sales figures, with sales peaking in August and then experiencing a dip in September before rising again in October, Tinctible's ability to sustain its ranking suggests effective market strategies and product appeal within this category.
However, it's worth noting that Tinctible's presence is not highlighted in the top 30 brands in any other state or category, which could be seen as a limitation of their market reach or brand recognition outside of Ohio. This absence from other markets might suggest a focused or region-specific strategy, or it may highlight areas for potential growth and expansion. Understanding why Tinctible excels in Ohio but not elsewhere could provide valuable insights into consumer preferences and competitive dynamics in different regions.
Competitive Landscape
In the Ohio Tincture & Sublingual category, Tinctible has maintained a consistent rank of 5th place from July to October 2024, showcasing stability in its market position. This steadiness is noteworthy amidst the fluctuating ranks of competitors. For instance, Standard Farms experienced a significant drop from 2nd to 8th place, indicating a decline in sales momentum. Meanwhile, Avexia improved its position from 7th to 3rd, suggesting a strong upward trend in sales. Doctor Solomon's consistently held the 2nd rank, maintaining a robust market presence with the highest sales figures among competitors. Tinctible's stable ranking amidst these shifts suggests a loyal customer base and effective market strategies, though it may need to innovate to climb higher in the rankings, especially against rapidly advancing competitors like Avexia.
Notable Products
In October 2024, the top-performing product for Tinctible was the Squeeze In THC/CBN 3:1 Blueberry Lavender Sleep Gel 11-Pack, maintaining its first place ranking since August. This product achieved notable sales figures of 642 units, highlighting its continued popularity. The Squeeze In CBD/THC 1:1 Spark Watermelon Gel 11-Pack consistently held the second position across the months, with a slight dip in sales compared to September. The Squeeze In THC/CBG/CBD 2:1:1 Relief Blue Raspberry Gel 11-Pack remained steady in third place, showing a significant recovery in sales from the previous month. The Squeeze In THC Strawberry Elderflower Gel 10-Pack and Squeeze In Island Punch Gel 11-Pack maintained their fourth and fifth positions, respectively, with modest sales increases in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
