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Nov-2024
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Overview
Market Insights Snapshot
TKO / TKO Reserve has shown varied performance across different states and categories, with notable movements in the Pre-Roll category in Oregon. In August 2024, the brand was ranked 9th in the Pre-Roll category, but by November 2024, it had slipped to the 25th position. This decline in ranking is mirrored by a decrease in sales from August through November, indicating a consistent downward trend in this particular market. The brand's inability to maintain a top 10 position over these months highlights potential challenges in maintaining consumer interest or facing increased competition in the region.
Interestingly, TKO / TKO Reserve did not appear in the top 30 rankings for any other state or category during this period, which may suggest a limited market presence or concentration of efforts in Oregon. This absence from other rankings could be seen as a disadvantage, especially if the brand is aiming for broader market penetration. However, focusing on particular markets can also be a strategic choice for brands seeking to consolidate their strengths within specific regions before expanding. Understanding these dynamics can provide insights into TKO / TKO Reserve's market strategy and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of Oregon's pre-roll category, TKO / TKO Reserve has experienced a notable decline in its market position from August to November 2024. Initially ranked 9th in August, TKO / TKO Reserve saw a significant drop to 25th by October, where it remained in November. This downward trend in rank is mirrored by a decrease in sales, suggesting challenges in maintaining consumer interest or facing stronger competition. Brands like Cascade Valley Cannabis and Derby's Farm have shown more stability, with Derby's Farm maintaining a higher rank than TKO / TKO Reserve in November. Meanwhile, Grown Rogue and Gud Gardens have fluctuated but show potential for growth, indicating a dynamic market environment where TKO / TKO Reserve must strategize effectively to regain its competitive edge.
Notable Products
In November 2024, TKO / TKO Reserve's top-performing product was the Blueberry Muffin Pre-Roll (1g), maintaining its position as the number one product for four consecutive months with sales reaching 3733 units. The Obama Kush Pre-Roll (1g) showed a significant rise in popularity, climbing from third place in October to the second position in November, with sales increasing to 1673 units. GG1 Pre-Roll (1g) entered the rankings strong, securing the third spot with 1397 sales, having not been ranked in October. Grapefruit Pre-Roll (1g) experienced a drop, moving from second place in October to fourth in November, reflecting a decrease in sales to 887 units. Additionally, Guava Juice (1g) made its debut in the rankings at fifth place, indicating emerging interest in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
