.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
TKO / TKO Reserve has experienced significant fluctuations in its performance across different categories and states recently. Notably, in the Pre-Roll category within Oregon, the brand witnessed a notable decline in rankings over the past few months. Starting from a strong position at rank 8 in July 2024, TKO / TKO Reserve saw its rank slip to 27 by October 2024. This downward trend is mirrored in the sales figures, which show a consistent decline from $304,961 in July to $116,132 by October. This suggests that while TKO / TKO Reserve was initially a strong contender in the Oregon Pre-Roll market, it faced challenges maintaining its competitive edge over the months.
While the data highlights a declining trend in Oregon, it's important to note that TKO / TKO Reserve's absence from the top 30 in other states or categories could indicate either a strategic withdrawal or a lack of penetration in those markets. The absence from the top 30 rankings in other states might be concerning for stakeholders looking for a broader market presence. However, without additional context on their strategy or market conditions, it's difficult to definitively assess the implications of these rankings. Observing the brand's strategic adjustments in response to these trends could provide deeper insights into its market approach and future performance.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, TKO / TKO Reserve has experienced a notable decline in both rank and sales from July to October 2024. Initially holding a strong position at rank 8 in July, TKO / TKO Reserve has seen a steady drop, falling to rank 27 by October. This downward trend is mirrored in their sales figures, which have decreased significantly over the same period. In contrast, Smokes / The Grow has shown resilience, improving its rank from 30 in September to 25 in October, despite a similar sales dip earlier in the quarter. Meanwhile, Focus North and Mule Extracts have maintained relatively stable positions, with Focus North consistently hovering around the 28th rank. Interestingly, National Cannabis Co. has made a significant leap from rank 42 in September to 29 in October, indicating a potential upward trajectory. These dynamics suggest that while TKO / TKO Reserve faces challenges in maintaining its market share, competitors are either stabilizing or gaining ground, highlighting the need for strategic adjustments to regain its competitive edge.
Notable Products
In October 2024, TKO / TKO Reserve's top-performing product was the Blueberry Muffin Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent rank of 1st place since July, despite a notable drop in sales to 1250 units. The Grape Grenades Pre-Roll (1g) debuted strongly at 2nd place, showing impressive initial sales. Grapefruit Pre-Roll (1g) held the 3rd position, slightly improving from its 4th place in September, with steady sales of 826 units. Guava Juice Pre-Roll (1g) dropped to 4th place from its previous 2nd position in September, reflecting a decrease in sales. Obama Kush (Bulk) entered the rankings at 5th place, indicating a new interest in the Flower category within the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
