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Sep-2024
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Overview
Market Insights Snapshot
Toast has demonstrated varied performance across different states and categories. In Colorado, Toast's presence in the Pre-Roll category has seen a notable decline, dropping from a rank of 22 in June to 45 by September. This downward trend is accompanied by a significant decrease in sales, indicating potential challenges in maintaining market presence. In contrast, Massachusetts presents a more stable picture for Toast in the Pre-Roll category, with rankings fluctuating slightly but maintaining a presence in the top 40 throughout the months. This suggests a steadier consumer base or effective market strategies within this state.
In New York, Toast's performance is particularly noteworthy in the Flower category, where it wasn't ranked in July but managed to climb to the 31st position by September. This indicates a strong recovery and potential growth in consumer interest. Meanwhile, in the same state, Toast's Pre-Roll category experienced a peak at 9th place in August, followed by a drop to 29th in September, reflecting volatility in consumer preferences or competitive pressures. The brand's ability to rebound and gain traction in certain categories while facing challenges in others highlights the dynamic nature of the cannabis market and the importance of adapting strategies to regional demands.
Competitive Landscape
In the competitive landscape of the New York flower category, Toast has shown a remarkable upward trajectory in recent months. Starting from a rank of 70 in June 2024, Toast was not in the top 20 in July, but made a significant leap to rank 56 in August and further climbed to 31 by September. This upward trend suggests a strong growth in market presence and consumer preference, with sales increasing from $74,310 in August to $203,748 in September. In contrast, Old Pal maintained a relatively stable position, hovering around the 30s in rank, while The Botanist experienced minor fluctuations, indicating a competitive but steady market performance. Notably, Generic AF and Splash! (NY) also showed strong performances, with Splash! (NY) moving from rank 77 in June to 30 in September, suggesting that Toast is competing in a dynamic and rapidly evolving market. These insights highlight Toast's potential to continue its ascent in the rankings, driven by increasing sales and strategic market positioning.
Notable Products
In September 2024, the top-performing product from Toast was the Classic - Blue Dream x Rootbeer Pre-Roll (1g) in the Pre-Roll category, achieving the highest rank and notable sales of 3,595 units. Following closely, the Classic - NF1 Pre-Roll (1g) secured the second position, though it dropped from its top spot in August. The Classic Fatty Arbuckle Pre-Roll (1g) maintained its third-place position from the previous month, indicating consistent sales performance. The Waffles Pre-Roll (1g) entered the rankings at fourth place with steady sales. Lastly, the Classic - Velvet Lushers Pre-Roll (1g) experienced a decline, moving from the top position in July to fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
