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Oct-2024
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Overview
Market Insights Snapshot
Toast's performance across various states and categories reflects a dynamic yet challenging landscape. In the Pre-Roll category, the brand has seen a decline in Colorado, where its ranking slipped from 24th in July 2024 to 48th by October 2024. This downward trend is mirrored in the sales figures, which show a consistent decline over the months. Similarly, in Massachusetts, Toast's Pre-Roll category ranking fell from 28th to 54th, indicating a significant drop in market presence. The sales trajectory in Massachusetts also reflects this decline, with October sales being less than half of what they were in July.
Conversely, Toast's performance in New York presents a more mixed picture. While the Flower category did not see Toast in the top 30 in July, the brand made a notable entry in August at 70th place and climbed to 38th by September, maintaining this position through October. This suggests an upward trend in consumer interest or distribution efforts. In the Pre-Roll category, Toast has shown resilience, maintaining a relatively high ranking, though there was a dip from 8th place in August to 18th in September, before recovering to 13th in October. This fluctuation indicates a competitive market environment, yet Toast's ability to regain ground quickly is a positive sign for the brand's adaptability and potential future performance.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Toast has experienced notable fluctuations in its ranking over the past few months. Starting in July 2024, Toast held the 9th position, improving to 8th in August but then dropping significantly to 18th in September before rebounding to 13th in October. This volatility in rank indicates a competitive market where Toast faces strong contenders such as Hudson Cannabis, which consistently maintained a position within the top 11, and Revert Cannabis New York, which showed a steady climb from 20th to 12th over the same period. Notably, P3 made a significant leap from outside the top 20 in July to 14th by September, suggesting a growing presence that could pose a challenge to Toast's market share. Despite these challenges, Toast's sales trajectory shows resilience, with a notable recovery in October, indicating potential for regaining higher ranks if the brand continues to leverage its strengths in this dynamic market.
Notable Products
In October 2024, the top-performing product for Toast was Reign Man Pre-Roll (1g), securing the number one rank with notable sales of 2918 units. The Orange Cherry Blossom Diamond Infused Pre-Roll 5-Pack (2.5g) followed closely in second place. Waffles Pre-Roll (1g) improved its position from fifth in September to third in October, indicating a positive sales trend. Meanwhile, Grape Monkey Candy Mini Pre-Roll 10-Pack (3.5g) experienced a drop, moving from fourth to fifth place, suggesting a decline in popularity. Hudson Valley Train Diamond Infused Pre-Roll 5-Pack (2.5g) maintained its fourth position, showing stable performance in the category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
