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Jan-2025
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Overview
Market Insights Snapshot
Toast's performance across various categories and states has shown some intriguing trends over recent months. In the Colorado market, Toast's presence in the Pre-Roll category has been somewhat unstable, failing to break into the top 30 rankings from October 2024 to January 2025. This indicates a challenging competitive landscape or potential issues in market penetration. Meanwhile, in Massachusetts, Toast's rank in the Pre-Roll category has seen a consistent decline, moving from 47th in October 2024 to 88th by January 2025. This downward trend could suggest increasing competition or a shift in consumer preferences away from Toast's offerings.
Conversely, in New York, Toast has maintained a relatively strong position in the Pre-Roll category, consistently ranking within the top 12 and even reaching the 8th position twice within the observed period. This stability, coupled with a noticeable increase in sales from December 2024 to January 2025, suggests a robust market presence and potentially effective marketing strategies. In the Flower category, however, Toast's rank has hovered around the mid-50s, indicating room for growth. Such mixed results across categories and states highlight the importance of tailored strategies to capitalize on strengths in specific markets while addressing challenges in others.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Toast experienced fluctuations in its rankings from October 2024 to January 2025, indicating a dynamic market environment. Toast started at rank 8 in October, dropped to 12 in November, and then rebounded to 8 in December before settling at 9 in January. This variability suggests that while Toast remains a strong contender, it faces significant competition. Notably, Leal showed a remarkable rise from rank 12 in October to 7 in January, surpassing Toast in the latest month. Meanwhile, Mfny (Marijuana Farms New York) consistently maintained higher rankings than Toast, although it experienced a decline from 3 in October to 8 in January. Canna Cure Farms and Heady Tree also posed competitive threats, with Heady Tree notably improving its rank from 18 in October to a stable 10 in subsequent months. These shifts highlight the importance for Toast to innovate and adapt to maintain and improve its market position amidst aggressive competition.
Notable Products
In January 2025, the top-performing product for Toast was the Les Jetset Diamond Infused Pre-Roll 5-Pack (2.5g), maintaining its position at rank 1 with notable sales of $2,673. Following closely was the Frosted Lemon Cake Rosin Infused Pre-Roll 5-Pack (2.5g), which also held steady at rank 2. The Purple Kushberry Mini Pre-Roll 10-Pack (3.5g) entered the rankings at position 3, showing strong performance as a new contender. Grape Island Punch Mini Pre-Roll 10-Pack (3.5g) debuted at rank 4, while Durban Daydream Mini Pre-Roll 10-Pack (3.5g) experienced a slight drop, moving from rank 4 in December 2024 to rank 5 in January 2025. These shifts indicate a dynamic market for Toast's pre-roll category, with new entries shaking up the established order.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
