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Nov-2024
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Overview
Market Insights Snapshot
The performance of Toast across various states and categories has shown notable fluctuations over recent months. In the Pre-Roll category in Colorado, Toast has struggled to maintain a strong presence, with rankings slipping from 34th in August 2024 to 54th by November 2024. This downward trend is accompanied by a consistent decline in sales figures, indicating challenges in maintaining market share. Conversely, in Massachusetts, Toast's Pre-Roll products experienced a brief peak in September 2024, reaching the 23rd position, before falling to 48th by November 2024. This suggests that while there was initial enthusiasm, sustaining interest has been challenging.
In New York, Toast's performance has been mixed across categories. In the Flower category, they rose to 34th place in October 2024 before dropping to 41st in November, indicating some volatility but also a capacity to reach higher ranks. Meanwhile, in the Pre-Roll category, Toast achieved a strong 8th place ranking in August, but by November, they had fallen to 27th. This decline in rankings, despite earlier success, suggests that while Toast can capture consumer interest, maintaining it is a challenge. Notably, Toast did not rank within the top 30 brands in the Pre-Roll category in Colorado for the months of September, October, and November, highlighting a significant area for potential improvement.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Toast has experienced notable fluctuations in its market position over recent months. Starting from a strong 8th rank in August 2024, Toast's rank dipped to 18th in September but rebounded to 13th in October before dropping to 27th in November. This volatility suggests a dynamic market environment where Toast faces stiff competition from brands like Packwoods and Head Space, both of which also experienced rank changes but maintained a presence in the top 20 throughout the period. Notably, Cookies re-entered the top 20 in November, indicating a potential resurgence that could further impact Toast's market share. Despite these challenges, Toast's sales figures show resilience, particularly in October, where it saw a significant increase compared to September, highlighting its potential to recover and adapt in a competitive market.
Notable Products
In November 2024, Toast's top-performing product was the Classic Fatty Arbuckle Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from September 2024 with sales of 983 units. The Classic Velvet Lushers Pre-Roll (1g) emerged as a new entry, securing the second position. Bernie Hanna Butter Pre-Roll 10-Pack (3.5g) followed closely in third place, while the Classic Blueberry Cupcake Pre-Roll (1g) and First Class Wedding Cake Infused Ground (7g) took the fourth and fifth spots, respectively. Notably, the Classic Fatty Arbuckle Pre-Roll (1g) experienced a drop in sales volume compared to previous months, despite retaining the top rank. Overall, November saw a reshuffling of product rankings with new entries making a significant impact.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
