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Mar-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Toast's performance in the Pre-Roll category did not make a significant impact as it was not ranked in the top 30 brands from December 2024 onwards. This indicates a competitive market where Toast is struggling to maintain a strong presence. In contrast, Massachusetts saw Toast entering the top 100 in the Pre-Roll category in January 2025, although it did not sustain that position in the following months. This suggests a potential for growth or a need for strategic adjustments to capture more market share.
In New York, Toast has shown a more robust performance, particularly in the Pre-Roll category, where it maintained a consistent presence in the top 10 from December 2024 to March 2025. This stability highlights Toast's strong foothold in the New York market. However, in the Flower category, Toast's ranking gradually declined from 59th in December 2024 to 72nd in March 2025, indicating a need to reassess its approach in this category to regain momentum. The contrasting performances across different categories in New York provide insights into consumer preferences and competitive dynamics within the state.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Toast has experienced fluctuations in its market position, ranking 8th in December 2024, dropping to 10th in January 2025, improving slightly to 9th in February, and then returning to 10th in March. This indicates a relatively stable but competitive positioning amidst dynamic market conditions. Notably, PUFF consistently outperformed Toast, maintaining a higher rank throughout the period, although it experienced a downward trend from 5th to 8th place. Meanwhile, Ayrloom showed a positive trajectory, advancing from 11th to 9th place by March, suggesting growing consumer preference. Canna Cure Farms and Heady Tree also posed competition, with Canna Cure Farms maintaining a close rank to Toast, while Heady Tree remained just outside the top 10. These dynamics highlight the competitive pressures Toast faces, emphasizing the need for strategic marketing and product differentiation to enhance its market share in New York's Pre-Roll segment.
Notable Products
In March 2025, Toast's top-performing product was Frosted Lemon Cake Rosin Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, moving up from second place in February. Les Jetset Diamond Infused Pre-Roll 5-Pack (2.5g), which was the top product in February, dropped to second place with notable sales of 1,275 units. Sticky Dreams Mini Pre-Roll 10-Pack (3.5g) entered the rankings for the first time, securing the third spot. Durban Daydream Mini Pre-Roll 10-Pack (3.5g) improved its position slightly, moving from fifth place in February to fourth in March. Blueberry Melt Mini Pre-Roll 10-Pack (3.5g) debuted in the rankings at fifth place, indicating a growing interest in mini pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
