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Jan-2025
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Overview
Market Insights Snapshot
Top Smoke has demonstrated notable consistency and growth in the Pre-Roll category within the state of Michigan. Over the span from October 2024 to January 2025, the brand has improved its ranking from 14th to 11th place, indicating a steady upward trend in consumer preference. This movement is complemented by a fluctuation in sales, where November 2024 saw a peak, highlighting a potential seasonal influence or successful promotional strategies. The brand's ability to remain within the top 15 consistently across these months suggests a strong foothold in Michigan's competitive market, even as other brands may have struggled to maintain a presence in the top 30.
While Top Smoke's performance in Michigan is commendable, it is also important to note that the brand's presence in other states or provinces is not captured within the top 30 rankings, which could indicate areas for potential growth or strategic focus. This absence highlights a significant opportunity for Top Smoke to expand its market reach and explore new regions where their products could gain traction. Understanding the dynamics in Michigan could serve as a blueprint for success in other markets, provided the brand can adapt its strategies to local consumer preferences and regulatory environments. The data underscores the importance of targeted regional strategies to enhance brand visibility and sales performance across diverse cannabis markets.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Top Smoke has shown a consistent upward trajectory in its rankings, moving from 14th place in October 2024 to 11th place by January 2025. This positive trend is indicative of a strategic improvement in market positioning, despite facing stiff competition from brands like HY-R, which also improved its rank from 12th to 10th during the same period. Notably, Distro 10 experienced a decline, dropping from 5th to 9th place, which may have opened opportunities for Top Smoke to capture more market share. Meanwhile, Galactic and Rollz have also been climbing the ranks, with Rollz making a significant jump from 25th to 13th. These dynamics suggest a highly competitive environment where Top Smoke's ability to maintain and improve its ranking is crucial for sustaining sales growth and market presence.
Notable Products
In January 2025, the top-performing product for Top Smoke was the Tropicana Cookie Pre-Roll (1g), which ascended to the number one rank with impressive sales of 14,034 units. Following closely was the Ice Cream Cake Shake Pre-Roll (1g), which moved up from the fourth rank in November 2024 to second place. The Runtz Pre-Roll (1g) maintained a strong position, moving from second in December 2024 to third in January 2025. New entrants in the top five include the Lemon Cherry Pre-Roll (1g) and Girl Scout Cookies Pre-Roll (1g), ranked fourth and fifth respectively, indicating a shift in consumer preferences. The notable rise in sales figures for these products suggests a growing demand for pre-rolls in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
