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Dec-2024
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Overview
Market Insights Snapshot
Top Smoke has shown a consistent presence in the Pre-Roll category in Michigan over the last few months. The brand maintained its 14th position in both September and October of 2024, before climbing to 12th place in November and holding steady through December. This upward trend in the rankings suggests a strengthening market position for Top Smoke in Michigan's Pre-Roll segment. Notably, the sales figures peaked in November, indicating a significant boost in consumer demand, which may have contributed to their improved ranking.
However, it's important to note that Top Smoke's performance across other states and categories isn't visible in the top 30 rankings, which could be interpreted as a missed opportunity or a gap in their market penetration strategy. The absence of rankings in other regions might suggest that the brand is either focusing its efforts heavily on Michigan or struggling to compete in other markets. Understanding the factors driving their success in Michigan could be key to replicating it elsewhere, potentially opening up new avenues for growth and expansion.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Top Smoke has shown a steady presence, maintaining a consistent rank around the 12th to 14th position from September to December 2024. This stability is noteworthy given the fluctuations experienced by some competitors. For instance, Presidential improved its rank from 21st in September to 13th by December, indicating a significant upward trajectory in sales performance. Meanwhile, Muha Meds experienced a decline, dropping from a consistent 11th place to 14th in December, which could suggest a potential opportunity for Top Smoke to capitalize on shifting consumer preferences. Play Cannabis and HY-R have maintained relatively stable positions, with Play Cannabis consistently in the top 10, indicating strong brand loyalty or effective marketing strategies. Top Smoke's ability to improve its sales from October to November suggests a positive reception to its offerings, although the slight dip in December may require strategic adjustments to maintain or improve its competitive standing.
Notable Products
In December 2024, Ice Cream Cake Shake Pre-Roll (1g) emerged as the top-performing product for Top Smoke, climbing from fourth place in November to secure the number one ranking with impressive sales of 10,126 units. Runtz Pre-Roll (1g) maintained strong performance, advancing from fourth to second place, indicating a significant rebound in popularity. GG4 Pre-Roll (1g) made its debut in the rankings, achieving third place, suggesting a successful market entry. OG Kush Infused Pre-Roll (1g) entered the top five for the first time, securing the fourth position, which indicates growing consumer interest. Sherb Infused Pre-Roll (1g) remained consistent, holding steady at fifth place for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
