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Oct-2024
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Overview
Market Insights Snapshot
Top Smoke has demonstrated a dynamic performance in the Pre-Roll category across various states, with noticeable fluctuations in their rankings. In Michigan, Top Smoke experienced a decline in their Pre-Roll category ranking from 11th in July 2024 to 15th by October 2024. This downward movement coincided with a decrease in sales from $865,341 in July to $601,847 in October, indicating potential challenges in maintaining their competitive edge in the state. The brand's inability to secure a spot in the top 30 in other states or provinces highlights areas for potential growth or concern, depending on their strategic priorities.
Despite the challenges in Michigan, Top Smoke's ability to stay within the top 20 in the Pre-Roll category suggests a resilient presence in the market, albeit with room for improvement. The brand's sales trajectory indicates a need for strategic adjustments to regain higher rankings and potentially expand their market share. The absence of Top Smoke in the top 30 rankings in other regions underscores the importance of evaluating their market strategies and exploring opportunities for expansion or enhancement in competitive markets. Such insights could be instrumental for stakeholders looking to understand the brand's positioning and potential growth avenues.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Top Smoke has experienced notable fluctuations in its ranking and sales performance from July to October 2024. Initially ranked at 11th place in July, Top Smoke saw a decline to 14th in August and further to 16th in September, before slightly recovering to 15th in October. This trend suggests a competitive pressure from brands like Mitten Extracts, which made a significant leap from being outside the top 20 in July to 13th place by October, indicating a strong upward trajectory in sales. Meanwhile, Pro Gro consistently outperformed Top Smoke, maintaining a higher rank throughout the period, although it also faced a downward trend from 10th to 14th place. The competitive dynamics highlight the need for Top Smoke to strategize effectively to regain and sustain its market position amidst the shifting ranks of its competitors.
Notable Products
In October 2024, Gelato #33 Pre-Roll (1g) emerged as the top-performing product for Top Smoke, marking its first appearance at rank 1 with notable sales of 8,531 units. Wedding Cake Pre-Roll (1g) maintained its strong position at rank 2, consistent with its performance in both August and September. Runtz Pre-Roll (1g) saw a slight drop to rank 3 from its previous top position in September. Zkittles Pre-Roll (1g) also experienced a decline, moving from rank 3 in September to rank 4 in October. Do-Si-Dos Pre-Roll (1g) held steady at rank 5, showing a consistent performance compared to its ranking in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
