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Aug-2024
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Overview
Market Insights Snapshot
In Massachusetts, Tower Three has shown notable improvement in the Concentrates category, climbing from rank 41 in May 2024 to rank 30 by August 2024. This steady upward movement signifies a growing acceptance and demand for their concentrates, culminating in a significant sales increase from $22,334 in May to $32,257 in August. Conversely, their performance in the Flower category has been more volatile, starting at rank 46 in May, dipping to 56 in June, and then rising to rank 38 in August. This fluctuation indicates a competitive market landscape where Tower Three is making strides but still faces challenges. Notably, they were not in the top 30 brands for Flower in any of these months, highlighting room for growth.
For the Pre-Roll category, Tower Three's rankings in Massachusetts have been relatively stable, hovering around the mid-40s throughout the summer months. Despite this stability, they have not broken into the top 30, which suggests that while there is consistent demand, it isn't enough to place them among the leading brands. Their sales figures in this category reflect a slight decline from $185,395 in May to $156,720 in August, which could be indicative of market saturation or increased competition. Overall, Tower Three's performance across these categories and months shows a mix of positive trends and areas needing strategic focus, particularly in breaking into higher rankings.
Competitive Landscape
In the competitive landscape of the Massachusetts Flower category, Tower Three has shown a notable improvement in its rank over the past few months, moving from 46th in May 2024 to 38th in August 2024. This upward trend is significant when compared to competitors such as Bask (MA), which saw a decline from 30th to 40th in the same period, and Matter., which fluctuated but ultimately improved from 25th to 41st. Despite Tower Three's lower starting position, its sales have shown a positive trajectory, particularly in August where it surpassed Garcia Hand Picked and Trees Co. (TC) in terms of sales volume. This indicates a growing market presence and potential for continued ascension in rank, making Tower Three a brand to watch in the Massachusetts Flower market.
Notable Products
In August 2024, the top-performing product for Tower Three was Glitter Bomb Pre-Roll (1g), which rose to the first rank with notable sales of 7216 units. Glitter Bomb (3.5g) followed closely in the second position, showing a significant increase from its consistent fourth rank in the previous three months. Cold Snap Pre-Roll (1g) maintained its third rank, while Cold Snap (3.5g) improved to the fourth position from being unranked in July. Butterwolf Pre-Roll (1g) entered the rankings for the first time in August, securing the fifth position. This shift indicates a strong preference for the Glitter Bomb product line and an emerging interest in Butterwolf Pre-Roll.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
