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Jan-2025
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Overview
Market Insights Snapshot
Trail Blazin Productions has shown a consistent presence in the Washington market, particularly within the Flower and Pre-Roll categories. Despite not breaking into the top 30 brands in either category, the brand maintains a steady position with Flower, consistently ranking at 75th over the last few months. This indicates a stable, albeit niche, market presence. However, their sales figures have seen a downward trend, which might suggest a need for strategic adjustments to regain sales momentum. The Pre-Roll category paints a slightly more dynamic picture, with rankings fluctuating between 52 and 66, potentially reflecting shifts in consumer preferences or competitive pressures within the state.
It's noteworthy that Trail Blazin Productions has not made it into the top 30 rankings in any category in Washington, which could be seen as a limitation in their market penetration. However, the improvements in their Pre-Roll ranking from 66 in December 2024 to 52 in January 2025 might suggest a positive response to recent strategic changes or product innovations. This upward trajectory in Pre-Rolls could be a focal point for the brand to leverage further growth opportunities. While the Flower category remains static, the brand's ability to maintain its position without significant ranking declines might reflect a loyal customer base that could be capitalized on for future growth strategies.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Trail Blazin Productions has maintained a consistent rank of 75 from October 2024 to January 2025. Despite this stability, its sales have shown a downward trend over the same period. In contrast, Washington Bud Company has improved its rank from 71 to 60, with sales peaking in January 2025, suggesting a growing consumer preference. Meanwhile, Dog House experienced fluctuating ranks, dropping to 85 in December before recovering to 69 in January, indicating potential volatility in their market position. Equinox Gardens and High Tide have also displayed inconsistent rankings, with Equinox Gardens not appearing in the top 20 in December and High Tide showing a significant rank drop in November. These dynamics highlight the competitive challenges Trail Blazin Productions faces, as competitors like Washington Bud Company gain traction, potentially impacting Trail Blazin's market share and necessitating strategic adjustments to bolster sales and improve ranking.
Notable Products
In January 2025, Trail Blazin Productions' top-performing product remained the Amnesia Pre-Roll 2-Pack (1.2g) in the Pre-Roll category, maintaining its consistent rank of 1.0 since October 2024, despite a sales figure of 418 units, lower than previous months. The Purple Urkle Pre-Roll 2-Pack (1.2g) emerged as the second highest-ranked product, marking its debut in the rankings with 379 units sold. The 9# Hammer (3.5g) in the Flower category held steady at the third position, showing a slight decline in sales to 337 units from December 2024. Northern Lights #5 Preroll 2-Pack (1.2g) entered the rankings at fourth place with 318 units sold. Lastly, the Dutch #47 Pre-Roll 2-Pack (1.2g) slipped to fifth position, a drop from its previous fourth place in December 2024, with sales decreasing to 305 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
