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Oct-2024
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Overview
Market Insights Snapshot
Treehaus Cannabis has shown a consistent presence in the Vapor Pens category in Washington, demonstrating a steady performance with slight fluctuations in ranking over the past few months. Starting from a rank of 29 in July 2024, the brand improved to 27 in August and further to 26 in September, before slightly dropping to 28 in October. This indicates a competitive but stable market position within the top 30 brands, suggesting that Treehaus Cannabis has managed to maintain a foothold despite the dynamic nature of the cannabis market. The fluctuations in their ranking could reflect both internal strategic shifts and external market conditions, which are crucial for stakeholders to monitor.
In terms of sales, Treehaus Cannabis experienced a positive trend with an increase in sales from July to October, peaking in October 2024. This upward sales trajectory, despite the slight drop in ranking, suggests effective sales strategies or an increase in consumer demand for their products. The consistency in their top 30 presence in Washington's Vapor Pens category highlights Treehaus Cannabis's resilience and potential for growth. However, without a presence in the top 30 in other states or categories, there may be opportunities for expansion or areas that require strategic adjustments. This data serves as a valuable indicator for stakeholders looking to understand the brand's market dynamics and potential areas for development.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Treehaus Cannabis has demonstrated a consistent presence, with its rank fluctuating slightly between 26th and 29th from July to October 2024. This stability in rank suggests a steady market performance, although it remains behind competitors like SKÖRD, which maintained a higher rank despite a drop to 27th in October, and Hellavated, which consistently ranked close to Treehaus Cannabis. Notably, Plume (WA) showed significant improvement, climbing from 42nd in July to 26th in October, surpassing Treehaus Cannabis. This upward trend for Plume (WA) could indicate a shift in consumer preference or effective marketing strategies that Treehaus Cannabis might need to address to maintain or improve its market position. Meanwhile, O'Geez also showed a positive trajectory, moving from 37th to 30th, indicating a competitive environment where Treehaus Cannabis must innovate to enhance its sales and rank.
Notable Products
In October 2024, the top-performing product for Treehaus Cannabis was the Purple Hindu Kush Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for the third consecutive month with sales reaching 1,272 units. The Demon Slayer CO2 Cartridge (1g) held steady at the second position since August, indicating consistent demand. Electric Lemonade Distillate Cartridge (1g) secured the third spot, showing an upward trend from its fourth-place ranking in July and August. Space Cake Distillate Cartridge (1g) remained at the fourth position, while Sour Diesel Distillate Cartridge (1g) experienced a decline, dropping from first place in July to fifth in October. Overall, the data reveals a stable top three with slight shifts in the lower ranks over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
