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Dec-2024
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Overview
Market Insights Snapshot
The performance of the cannabis brand TREES in the state of Colorado has showcased some intriguing shifts across various product categories. In the Flower category, TREES experienced a notable rise in rankings from September to November 2024, moving from 12th to 7th place. However, December saw a significant drop to 27th place, which could indicate either a seasonal fluctuation or increased competition. Despite this drop, the sales figures for the Flower category peaked in November before declining sharply in December. This highlights a potential area for further investigation into what factors may have influenced these movements, such as market trends or consumer preferences.
In the Pre-Roll category, TREES showed a significant improvement, jumping from 31st place in October to 16th in November, although it was not in the top 30 in September and fell to 44th in December. This suggests a brief period of increased consumer interest or effective marketing strategies that could not be sustained. Meanwhile, Vapor Pens maintained a relatively stable presence, with a consistent 30th place ranking in September and October, dipping out of the top 30 in November, and then returning to 27th place in December. This stability, alongside a December sales increase, may indicate a steady demand in this category, possibly driven by consumer loyalty or consistent product quality. Understanding these dynamics could offer valuable insights into the brand's strategic positioning within Colorado.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, TREES has experienced notable fluctuations in its market position from September to December 2024. TREES maintained a stable rank of 30th in September and October, but saw a dip to 39th in November before recovering to 27th in December. This volatility contrasts with competitors such as EvoLab, which consistently ranked outside the top 20, and Natty Rems, which maintained a stronger presence, ranking within the top 20 in September and October before dropping to 27th in November and slightly recovering to 25th in December. Meanwhile, Juicy showed a remarkable rise from 68th in September to 23rd in October, indicating a significant increase in market traction. TREES' sales trajectory reflects these rank changes, with a notable drop in November sales, followed by a recovery in December. This suggests that while TREES faces stiff competition, particularly from brands like Natty Rems and Juicy, there is potential for regaining market share with strategic adjustments.
Notable Products
In December 2024, Grandpa's Grapes Distillate Cartridge (1g) led the sales for TREES, securing the top rank among all products. Pyxy Styx Pre-Roll (1g) maintained its strong position at second place, despite a drop in sales to 4187 units. Agent Rose Distillate Cartridge (1g) ranked third, showing a decline from its previous top position in October. Pink Champagne Distillate Cartridge (1g) emerged in fourth place, while Double D (1g) was ranked fifth. Notably, Grandpa's Grapes Distillate Cartridge (1g) was not ranked in prior months, indicating a significant rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
