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Jan-2025
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Overview
Market Insights Snapshot
In examining the performance of TREES across various categories in Colorado, there are noteworthy movements to highlight. In the Flower category, TREES demonstrated a significant rebound from a low of 31st place in December 2024 to an impressive 5th place by January 2025. This upward trend is supported by an increase in sales from $192,347 in December to $751,970 in January, indicating a strong recovery and possibly strategic adjustments in their offerings. Conversely, in the Pre-Roll category, TREES dropped out of the top 30 by January 2025 after reaching a peak rank of 15th in November 2024, suggesting potential challenges in maintaining market share or shifts in consumer preferences.
In the Vapor Pens category, TREES experienced fluctuating rankings, starting at 31st in October 2024, dipping to 40th in November, and then slightly improving to 33rd in December before falling back to 44th in January 2025. This inconsistency in ranking reflects a volatile market presence, which might be due to competitive pressures or varying consumer demand. The sales figures indicate a decline from $260,159 in December to $114,164 in January, hinting at potential areas for improvement in product positioning or marketing strategies. These movements across categories and time periods offer a glimpse into the brand's dynamic market performance, providing insights into areas of strength and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, TREES has demonstrated a remarkable fluctuation in its market position over the past few months. Starting from October 2024, TREES held the 8th rank, improved to 7th in November, dropped significantly to 31st in December, and then surged to an impressive 5th place by January 2025. This volatility suggests a dynamic market presence, possibly influenced by seasonal factors or strategic changes. In contrast, competitors like Classix maintained a steady 4th rank throughout this period, indicating consistent performance. Meanwhile, Triple Seven experienced a slight dip from 2nd to 3rd, while Billo showed a positive trend, climbing from 11th to 6th. The sales trends reflect these ranking shifts, with TREES experiencing a significant sales recovery in January, suggesting a strong comeback strategy that could be crucial for sustaining its upward trajectory in the competitive Colorado market.
Notable Products
In January 2025, Apricot Scone (Bulk) emerged as the top-performing product for TREES, leading the sales with 3,917 units, a significant rise as it was not ranked in previous months. Secret Cherries Popcorn (Bulk) secured the second position, showing strong sales momentum with 3,578 units, also making its first appearance in the rankings. Cake Pie (Bulk) and Golden Goat (Bulk) followed in third and fourth places, respectively, indicating a robust demand for flower products. Notably, Grandpa's Grapes Distillate Cartridge (1g), which led the vapor pens category in December 2024, slipped to fifth overall in January 2025, suggesting a shift in consumer preference towards flower products. This shift highlights a notable trend in the product category performance for TREES.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
