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Nov-2024
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Overview
Market Insights Snapshot
The performance of TREES across different categories in Colorado reveals intriguing dynamics, particularly in the Flower category. TREES showed a notable upward trend in the Flower category, climbing from 17th position in August to reach the 10th spot by October, before slightly dropping to 13th in November. This indicates a strong presence and competitive edge in the Flower market. In contrast, the brand's presence in the Concentrates category was less remarkable, failing to secure a position within the top 30 brands in the latter months, which may suggest a need for strategic adjustments or increased marketing efforts in this segment.
In the Pre-Roll category, TREES experienced fluctuating rankings, entering the top 30 in September at 27th but dropping significantly to 61st by November. This volatility could point to challenges in maintaining consistent market share or the impact of increased competition. Meanwhile, the Vapor Pens category saw a gradual decline in TREES' rankings, from 29th in August to 41st in November, indicating potential areas for improvement in product offerings or distribution strategies. These movements across categories highlight the varying levels of success and challenges TREES faces within the Colorado market, providing insights into where the brand could focus its efforts for future growth.
Competitive Landscape
In the competitive landscape of the Colorado flower market, TREES has shown a dynamic shift in its ranking and sales performance over the past few months. Notably, TREES climbed from 17th place in August 2024 to an impressive 10th place by October 2024, before experiencing a slight dip to 13th in November. This fluctuation highlights a period of growth followed by a stabilization phase. Competitors like In The Flow and The Health Center have also demonstrated notable movements, with In The Flow maintaining a relatively stable position around the top 10, while The Health Center saw a resurgence from 17th in September to 11th in November. Meanwhile, 710 Labs experienced a consistent decline in rank, dropping from 10th to 15th over the same period. These shifts suggest a competitive environment where TREES is gaining traction, potentially due to strategic marketing or product differentiation, while others like 710 Labs may be facing challenges in maintaining their market position. Understanding these dynamics can provide valuable insights for stakeholders looking to capitalize on TREES' upward momentum in the Colorado flower market.
Notable Products
In November 2024, the top-performing product for TREES was Dreamsters Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number 1 rank with notable sales of 3077 units. Following closely, Pyxy Styx Pre-Roll (1g) secured the 2nd position, showing a significant rise from its 3rd place in September. Blue Garlic (Bulk) in the Flower category achieved the 3rd rank, making a strong debut in the sales charts. Super Starfruit (Bulk) and Cake Pie (Bulk), both in the Flower category, rounded out the top five, ranked 4th and 5th respectively, marking their first appearances in the top rankings. This shift in rankings indicates a growing consumer preference for Flower products alongside consistent demand for Vapor Pens.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
