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Oct-2024
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Overview
Market Insights Snapshot
In Colorado, TREES has demonstrated a dynamic performance across various product categories. Notably, the brand's Flower category has shown a consistent presence, maintaining a top 10 ranking in July and October 2024, with a brief dip in August. This suggests a strong consumer preference for TREES' Flower products in Colorado, possibly driven by quality or brand loyalty. Conversely, the Concentrates category saw a decline as it did not make it into the top 30 rankings from September onwards, indicating a potential area for improvement or changing market dynamics. The Pre-Roll category has fluctuated, with TREES achieving a 25th rank in September but dropping off the top 30 in August, before returning to the 40th spot in October, highlighting variability in consumer demand or competitive pressures.
For Vapor Pens, TREES experienced a notable ranking shift in Colorado. The brand climbed from the 44th position in July to the 26th in September, suggesting a positive reception or effective marketing strategies during these months. However, the drop to the 46th rank in October may indicate increased competition or a shift in consumer preferences. Overall, TREES' performance in Colorado highlights both strengths and opportunities for growth across different categories, with Flower maintaining a robust market presence, while Concentrates and Vapor Pens present challenges that may require strategic adjustments. These trends offer a glimpse into the brand's market dynamics, reflecting broader consumer behavior and competitive landscapes.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, TREES has experienced notable fluctuations in its market position over the past few months. Starting at rank 8 in July 2024, TREES saw a dip to rank 16 in August, before climbing back to rank 8 by October. This rebound suggests a positive recovery in sales momentum, contrasting with the performance of competitors like Green Dot Labs, which consistently ranked higher but saw a decline from rank 4 to 6, indicating a downward trend in sales. Meanwhile, Equinox Gardens made a significant leap from rank 13 to 7, highlighting a surge in market presence, potentially posing a competitive threat to TREES. Additionally, Heartland Industries (CO) and Billo have shown varied performances, with Heartland dropping from rank 6 to 10 and Billo maintaining a steady position at rank 9. These dynamics underscore the competitive pressures and opportunities within the Colorado Flower market, emphasizing the importance for TREES to leverage strategic marketing and product differentiation to sustain its upward trajectory.
Notable Products
In October 2024, the top-performing product from TREES was the Purple Punch Distillate Cartridge (1g) in the Vapor Pens category, securing the first rank with notable sales of 2684 units. Following closely were Apricot Scone and Golden Goat, both in the Flower category, ranking second and third respectively. Super Starfruit and Cake Pie, also in the Flower category, rounded out the top five. This marks a significant shift as these products did not hold any ranking in the previous months, indicating a strong rise in popularity. The data suggests a growing consumer preference for both vapor pens and bulk flower products from TREES.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
