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Oct-2024
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Overview
Market Insights Snapshot
Treesap has shown notable performance in the Beverage category in California. After not appearing in the top 30 rankings in July and August 2024, Treesap made a significant leap into the rankings by September, securing the 24th position and further climbing to the 21st position by October. This upward trend indicates a growing consumer interest and acceptance of Treesap's offerings in this category. The brand's ability to break into the top 30 and subsequently improve its position highlights a successful strategy in expanding its market presence in California.
While Treesap's recent achievements in California are commendable, the brand's absence from the top 30 in other states or provinces suggests potential areas for growth and expansion. The lack of ranking in these regions could be seen as a gap in market penetration, offering Treesap opportunities to explore new strategies to enhance its visibility and sales performance. Understanding the dynamics in different markets could play a crucial role in Treesap's future growth and competitive positioning within the cannabis industry.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Treesap has shown a promising upward trajectory in recent months. As of October 2024, Treesap achieved a rank of 21, a notable improvement from its absence in the top 20 in previous months. This rise in rank is indicative of a positive trend in sales, with October 2024 sales figures reaching 15,256, surpassing brands like Kikoko, which consistently ranked within the top 20 but experienced a decline in sales to 29,334. Meanwhile, Drink Loud maintained a stable position, ranking 20th in October with sales of 21,969, slightly ahead of Treesap. The fluctuating presence of Tonik and the inconsistent performance of Don Primo further highlight Treesap's potential for continued growth and increased market share in the coming months.
Notable Products
In October 2024, the top-performing product for Treesap was Watermelon Syrup (1000mg, 6oz) in the Beverage category, maintaining its number one rank for the third consecutive month with sales reaching 290 units. Tigers Blood Syrup (1000mg THC, 6oz) held steady at the number two position, showing consistent performance over the past four months. Happy Rancher Syrup (1000mg THC, 6oz) remained in third place, experiencing a notable increase in sales from September to October. Polar Punch Syrup (1000mg) continued to rank fourth, with a gradual increase in sales figures each month. Overall, the rankings have been stable, with no changes in the top four positions from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
