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Nov-2024
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Overview
Market Insights Snapshot
Treesap has demonstrated a steady upward trajectory in the Beverage category within the California market. After not ranking in the top 30 in August 2024, Treesap made a notable entry at the 25th position in September, and has since climbed to the 21st position by November 2024. This consistent improvement is reflected in their sales figures, which have also shown a positive trend from September through November. Such progress suggests that Treesap is gaining traction and popularity among consumers in the California beverage market, potentially due to strategic marketing efforts or product enhancements.
However, Treesap's presence across other states and categories remains less visible as they did not appear in the top 30 rankings outside of California. This absence could indicate a need for expansion or increased competitive strategies in other regions to boost visibility and sales. The lack of ranking in additional states suggests there might be untapped markets or opportunities for Treesap to explore. As they continue to strengthen their position in California, it will be interesting to see if Treesap can replicate this success in other states and categories in the future.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Treesap has shown a promising upward trajectory in recent months. After not ranking in the top 20 in August 2024, Treesap entered the rankings at 25th place in September and climbed to 21st by November. This upward movement indicates a positive trend in sales, reflecting growing consumer interest and market penetration. In comparison, Tonik maintained a stable position, ranking 20th in both October and November, while Artet experienced a decline, moving from 20th in September to 22nd in November. High Power, despite a downward trend from 13th in August to 19th in November, still outperformed Treesap in terms of rank. Meanwhile, Happy Daze entered the rankings at 23rd in November, indicating new competition. Treesap's ability to improve its rank amidst these dynamics suggests effective marketing strategies and product appeal, positioning it as a rising contender in the California beverage category.
Notable Products
In November 2024, the top-performing product for Treesap was Tigers Blood Syrup (1000mg THC, 6oz) in the Beverage category, which rose to the number one rank with a notable sales figure of 260 units. This product consistently held the second position from August to October before reaching the top spot. Watermelon Syrup (1000mg, 6oz) experienced a slight decline, moving from the first to the second rank, showing a decrease in sales compared to the previous month. Polar Punch Syrup (1000mg) improved its ranking from fourth to third, indicating a positive trend in its sales performance. Lastly, Blue Razz Syrup (500mg THC, 2oz) entered the rankings in November at the fifth position, suggesting a new interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
