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Oct-2024
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Overview
Market Insights Snapshot
Truro Cannabis Co. has demonstrated variable performance across different categories and provinces, with notable trends in the Flower and Pre-Roll segments. In Alberta, the brand struggled to maintain a strong presence in the Flower category, failing to rank in the top 30 from September onwards, which indicates a challenge in capturing market share. Conversely, their Pre-Roll category showed more stability, holding the 64th position in both September and October, despite not being in the top 30. This suggests a consistent, albeit modest, demand for their Pre-Roll products in Alberta, highlighting an area of potential growth if the brand can leverage this consistency to improve its rankings.
In Ontario, Truro Cannabis Co. experienced a positive trajectory in the Pre-Roll category, climbing from the 59th position in July to the 40th position by October. This upward movement reflects a growing consumer preference or successful marketing strategies that have bolstered their standing in this competitive segment. However, in the Flower category, the brand's ranking fluctuated, ending at the 74th position in October, which suggests challenges in maintaining a steady market position. In Saskatchewan, the brand made an appearance in July rankings but did not sustain a top 30 position in subsequent months, indicating potential market penetration issues or competitive pressures. These insights reveal both opportunities and challenges for Truro Cannabis Co. as they navigate different provincial markets and product categories.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Truro Cannabis Co. has shown a promising upward trend in its ranking over the past few months. Starting from a rank of 59 in July 2024, Truro Cannabis Co. improved its position to 40 by October 2024, indicating a steady increase in market presence. This progression is noteworthy when compared to competitors like 1964 Supply Co, which also improved its rank from 50 to 39 during the same period, and Pistol and Paris, which moved from 47 to 42. Despite these improvements, Truro Cannabis Co. still trails behind 5 Points Cannabis, which maintained a strong position in the mid-30s throughout the months. Additionally, GREAZY showed a significant jump in September, surpassing Truro Cannabis Co. momentarily, but Truro regained its lead by October. This competitive dynamic suggests that while Truro Cannabis Co. is making significant strides in the market, there is still room for growth to catch up with the leading brands in the Ontario pre-roll segment.
Notable Products
In October 2024, Truro Cannabis Co. saw Caps Junky Pre-Roll (0.5g) maintain its top position in the Pre-Roll category, with sales reaching 21,020. Donair Kush Pre-Roll (0.5g) continued to hold its second-place ranking, showing a consistent performance over the past months. Titanimal Bubble Hash and Kief Infused Pre-Roll (0.5g) improved its ranking to third place from fourth in September, indicating a positive trend. Tres Dawg x I 95 Pre-Roll (0.5g) experienced a slight decline, moving from fourth to fifth place in the previous month but regained its fourth position in October. Notably, Caps Junky Pre-Roll 5-Pack (2.5g) entered the rankings at fifth place, suggesting growing interest in multi-pack options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
