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Nov-2024
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Overview
Market Insights Snapshot
Truro Cannabis Co. has shown varied performance across different provinces and product categories in recent months. In Alberta, the brand's presence in the Flower category was not strong enough to place it within the top 30 rankings from August to November 2024, indicating a potential area for growth. However, in the Pre-Roll category, Truro Cannabis Co. maintained a consistent presence, with rankings fluctuating slightly from 66th to 72nd position. Despite the slight drop in November, the brand's sustained visibility in this category suggests a stable consumer base in Alberta.
In Ontario, Truro Cannabis Co. has demonstrated a more robust performance, particularly in the Pre-Roll category, where it improved its rank from 47th in August to 41st by November 2024. This upward trend indicates a growing preference among consumers for their Pre-Roll products. Meanwhile, in the Flower category, the brand experienced some fluctuations, moving from 73rd in August to 75th in November. While not breaking into the top 30, the relatively stable position suggests consistent sales activity. The performance in Ontario highlights a stronger foothold in the Pre-Roll segment, which could be a strategic focus for future growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Truro Cannabis Co. has demonstrated a consistent upward trajectory in rank from August to November 2024, moving from 47th to 41st position. This improvement is indicative of a strategic push in sales and market presence, as evidenced by a steady increase in sales figures over the months. Notably, Pistol and Paris, a close competitor, experienced a slight decline in rank from 43rd to 44th in November, despite maintaining competitive sales figures. Meanwhile, 5 Points Cannabis and DEBUNK have shown fluctuating ranks, with 5 Points Cannabis dropping to 40th and DEBUNK to 42nd by November, potentially opening opportunities for Truro Cannabis Co. to capitalize on market shifts. Interestingly, GREAZY has made significant strides, moving from 55th to 39th, suggesting a strong market strategy that could pose a future challenge for Truro Cannabis Co. if not addressed. Overall, Truro Cannabis Co.'s upward movement amidst these dynamics highlights its growing competitiveness and potential for further market penetration.
Notable Products
In November 2024, the top-performing product from Truro Cannabis Co. was the Caps Junky Pre-Roll (0.5g) in the Pre-Roll category, maintaining its position as the number one ranked product for four consecutive months with sales of 18,730 units. The Donair Kush Pre-Roll (0.5g) consistently held the second spot throughout this period. Titanimal Bubble Hash and Kief Infused Pre-Roll (0.5g) showed an upward trend, climbing from fifth in August to third by November. Meanwhile, Sleeping with the Stars Pre-Roll (0.5g) dropped to fifth in October but recovered to fourth in November. Tres Dawg x I 95 Pre-Roll (0.5g) has seen a slight fluctuation, ending November in fifth place, the same as its August ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
