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Jan-2025
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Overview
Market Insights Snapshot
Truro Cannabis Co. has shown varied performance across different categories and regions. In Alberta, the brand did not make it to the top 30 in the Flower category over the last few months, which could be seen as a setback in this market. However, there has been a consistent presence in the Pre-Roll category, with rankings fluctuating from 71st to 67th between October 2024 and January 2025. This indicates a relatively stable position but suggests room for growth to break into higher ranks.
In Ontario, Truro Cannabis Co. has maintained a stronger foothold in the Pre-Roll category, consistently hovering around the 40th rank. This stability suggests a solid customer base and potential for expansion in this category. Conversely, the Flower category in Ontario saw a decline from 74th to 82nd place over the same period, suggesting potential challenges or increased competition. These movements highlight the dynamic nature of Truro Cannabis Co.'s market positioning and the varying competitive landscapes across regions and product categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Truro Cannabis Co. has maintained a consistent presence, albeit at the lower end of the top 40 rankings. Over the months from October 2024 to January 2025, Truro Cannabis Co. consistently ranked at 40th place, indicating a stable but stagnant position in the market. In contrast, brands like 1964 Supply Co and Simply Bare have shown fluctuating but generally higher rankings, with 1964 Supply Co. peaking at 30th in November 2024. Meanwhile, DEBUNK and SUPER TOAST have experienced a downward trend, with SUPER TOAST dropping from 29th to 43rd over the same period. This competitive environment suggests that while Truro Cannabis Co. has maintained its market position, there is significant room for growth and the potential to capture market share from brands experiencing declining trends.
Notable Products
In January 2025, the top-performing product from Truro Cannabis Co. was Caps Junky Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place rank for four consecutive months with sales of 18,765 units. Donair Kush Pre-Roll (0.5g) held steady in the second position, although its sales figures showed a consistent decline over the months. Tres Dawg x I 95 Pre-Roll (0.5g) improved its ranking from fifth in October to third in January, indicating a positive trend in sales. Titanimal Bubble Hash and Kief Infused Pre-Roll (0.5g) dropped to fourth place, reflecting a decrease in sales compared to previous months. Lastly, Caps Junky Pre-Roll 5-Pack (2.5g) entered the rankings in January at fifth place, showing a new interest in multi-pack products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
