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Dec-2024
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Overview
Market Insights Snapshot
Tune has demonstrated a consistent performance in the Beverage category in New York, maintaining its position as the second-ranked brand from September through December 2024. This stability indicates a strong market presence and suggests that Tune has successfully captured consumer loyalty in this category. Notably, there was a significant increase in sales from October to December, with December sales reaching over $123,000, reflecting a robust growth trajectory. Despite the competitive landscape, Tune's ability to sustain its rank highlights its effective market strategies and product appeal in the Beverage sector.
However, the data does not indicate Tune's presence in the top 30 brands across other states or categories, which could be seen as a limitation in their market expansion strategy. The absence of Tune's ranking in other states or categories suggests potential areas for growth and diversification. This could be an opportunity for Tune to explore new markets or innovate within other product categories to broaden its reach and enhance its competitive edge. The brand's consistent performance in New York provides a strong foundation that could be leveraged to enter new markets or categories in the future.
Competitive Landscape
In the New York beverage category, Tune consistently held the second rank from September to December 2024, showcasing a stable position in the market. Despite maintaining its rank, Tune's sales trajectory showed a positive trend, with a notable increase from October to December, indicating growing consumer interest and market penetration. However, Ayrloom dominated the category, consistently ranking first with significantly higher sales figures, which suggests a strong brand presence and consumer loyalty. Meanwhile, Harney Brothers Cannabis and MyHi maintained their third and fourth positions respectively, with sales figures considerably lower than Tune's, highlighting Tune's competitive edge over these brands. This consistent ranking and sales growth position Tune as a formidable player in the New York beverage market, though it still faces a significant challenge in surpassing Ayrloom's market dominance.
Notable Products
In December 2024, Raspberry Lime Infused Seltzer reclaimed its top spot as the best-performing product for Tune, achieving sales of 5611 units. Blackberry Cardamom Infused Seltzer, which had led in October and November, took the second position. Black Cherry Infused Seltzer maintained its third-place ranking from November, showing consistent performance. Sicilian Lemon & Rose Infused Seltzer experienced a resurgence, moving up to fourth place after being unranked in November. The Black Cherry Infused Seltzer 4-Pack rounded out the top five, having been introduced to the rankings in November at fourth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
