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Nov-2024
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Overview
Market Insights Snapshot
In the Vapor Pens category, Turn has demonstrated varying performance across different states. In California, Turn consistently maintained a strong presence, ranking 6th in both September and October 2024 before slipping slightly to 7th in November. This stability in ranking is accompanied by a steady increase in sales, indicating a robust foothold in this competitive market. However, in Arizona, Turn did not make it into the top 30 brands for the Vapor Pens category in recent months, which suggests potential challenges or opportunities for growth in this region. Meanwhile, in New York, Turn entered the top 30 in November, ranking 25th, highlighting a positive movement in a new market.
Turn's performance in the Vapor Pens category across these states reveals both strengths and areas for potential improvement. While California shows a strong and growing market presence, the absence from the top 30 in Arizona suggests either a lack of market penetration or strong competition. On the other hand, the emergence in New York as a top 30 brand indicates a promising opportunity for expansion. The contrasting performances across these states underscore the importance of tailored strategies to capitalize on established markets while also exploring new growth avenues.
Competitive Landscape
In the competitive landscape of California's Vapor Pens category, Turn has demonstrated notable resilience and growth amidst shifting market dynamics. Over the past few months, Turn has consistently maintained a strong position, ranking 7th in August and November 2024, and climbing to 6th in September and October 2024. This upward trend in rank is reflective of Turn's increasing sales, which rose from August to November, indicating a positive trajectory in consumer demand. In comparison, Jetty Extracts experienced a slight decline, moving from 6th to 8th place by November, despite a sales rebound in the same month. Meanwhile, Gramlin showed remarkable progress, advancing from 10th in August to 6th in November, surpassing Turn in the latest rankings. Heavy Hitters maintained a steady 5th position throughout, consistently outperforming Turn in sales. These dynamics highlight the competitive pressure Turn faces, particularly from brands like Gramlin, while also underscoring its capacity to grow sales and maintain a competitive rank in a challenging market.
Notable Products
In November 2024, Turn's top-performing product was Turn Down - Granddaddy Purple Live Resin Disposable Pod (1g) in the Vapor Pens category, maintaining its number one rank from September and rebounding from a second place in October with sales of 16,750. Turn Down - Watermelon Sugar High Live Resin Disposable Pod (1g) held the second position, slightly down from its top rank in October. Turn Up - Blue Dream Botanical Blends Oil Disposable Pod (1g) secured the third spot, marking a consistent presence in the top three since August. Turn Up - Strawberry Haze Live Resin Disposable Pod (1g) climbed to fourth place, showing a positive trend from its debut in the rankings in October. Lastly, Turn Down - Neon Nectar Botanical Blend Oil Disposable Pod (1g) rounded out the top five, despite a drop from its second-place rank in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
