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Dec-2024
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Overview
Market Insights Snapshot
Turn has shown notable performance in the Vapor Pens category across different states, with varying degrees of success. In Arizona, the brand made a breakthrough in December 2024 by securing the 29th rank, marking its entry into the top 30 for the first time in the observed period. This is a positive development for Turn, indicating a growing presence in a competitive market. Conversely, in California, Turn has consistently maintained a strong position, holding steady at the 6th rank from September through December 2024, showcasing its steady demand and brand loyalty in one of the largest cannabis markets.
In New York, Turn has demonstrated impressive upward momentum in the Vapor Pens category. Initially absent from the top 30 in September 2024, Turn surged to the 26th rank in October, climbed to 17th in November, and further improved to 13th by December. This upward trajectory highlights Turn’s growing popularity and market penetration in New York, a state known for its dynamic cannabis landscape. The brand's ability to climb the ranks in such a short period is indicative of its strategic positioning and potential for further growth.
Competitive Landscape
In the competitive landscape of vapor pens in California, Turn has maintained a consistent rank of 6th place from September to December 2024, showcasing steady performance in a highly competitive market. Despite not moving up in rank, Turn's sales have shown a positive trend, increasing each month, which indicates a strengthening market position. Turn is closely trailing behind Heavy Hitters, which has consistently held the 5th rank with slightly higher sales figures. Meanwhile, CAKE she hits different remains a strong competitor, holding the 4th rank with significantly higher sales, suggesting a potential target for Turn's growth strategy. Additionally, Gramlin has shown volatility in its rankings, moving from 10th to 8th, then 7th, and back to 8th, which could present an opportunity for Turn to further solidify its position by capitalizing on Gramlin's fluctuations. Overall, Turn's consistent ranking and upward sales trajectory highlight its resilience and potential for growth in the California vapor pen market.
Notable Products
In December 2024, Turn's top-performing product was the Watermelon Sugar High Live Resin Disposable Pod (1g) in the Vapor Pens category, maintaining its first-place rank from November with sales reaching 15,449. The Granddaddy Purple Live Resin Disposable Pod (1g) continued to hold the second position, although its sales experienced a decline compared to the previous month. Blue Dream Botanical Blends Oil Disposable Pod (1g) remained consistently in third place since November, showing a positive trend in sales. Meanwhile, the Hot Girl Summer Botanical Blends Disposable Pod (1g) retained the fourth position, marking a significant increase in sales from previous months. Strawberry Haze Live Resin Disposable Pod (1g) held steady at fifth place, showing a gradual increase in sales since October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
