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Oct-2024
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Overview
Market Insights Snapshot
Turn has shown a consistent performance in the Vapor Pens category within California. Across the months from July to October 2024, Turn maintained a steady position, consistently ranking 6th except for a slight dip to 7th place in August. This stability is indicative of a strong market presence and consumer loyalty in this category. Notably, the sales figures for October rebounded to levels seen in July, suggesting a positive recovery after a slight decline in August. This trend highlights Turn's ability to sustain its competitive edge in a highly dynamic market.
While Turn's performance in the Vapor Pens category in California remains robust, its absence from the top 30 rankings in other states and categories suggests opportunities for expansion or areas that may require strategic adjustments. The brand's steadfast position in California could serve as a foundation for exploring growth in other regions. The consistent ranking in California contrasts with its non-appearance in other states, which may indicate a regional focus or the need for increased brand awareness and distribution efforts elsewhere. This scenario presents both a challenge and an opportunity for Turn to leverage its strengths in California to enhance its presence in new markets.
Competitive Landscape
In the competitive landscape of California's Vapor Pens category, Turn has demonstrated resilience and adaptability, maintaining a consistent rank of 6th place in July, September, and October 2024, despite a slight dip to 7th in August. This stability is noteworthy given the fluctuations in sales figures, with a notable recovery in October 2024, surpassing its sales from July. Turn's performance is particularly impressive when compared to Jetty Extracts, which consistently ranks 7th, and Gramlin, which has shown significant upward mobility from 14th in July to 8th in October. Meanwhile, Heavy Hitters and CAKE she hits different maintain their stronghold in the top 5, with CAKE consistently ranking 4th and Heavy Hitters holding steady at 5th. Turn's ability to rebound and sustain its position amidst these competitive dynamics highlights its potential for growth and strategic positioning in the market.
Notable Products
In October 2024, the top-performing product from Turn was the Turn Down - Watermelon Sugar High Live Resin Disposable (1g) in the Vapor Pens category, maintaining its number one rank from August and achieving a notable sales figure of 13,917 units. The Turn Down - Granddaddy Purple Live Resin Disposable Pod (1g) slipped to second place from its previous top position in September, with a slight decrease in sales. The Turn Up - Hot Girl Summer Botanical Blends Disposable Pod (1g) climbed to third place, showing an upward trend since its initial appearance in the rankings in September. Meanwhile, Turn Down - Neon Nectar Botanical Blend Oil Disposable (1g) fell to fourth place, indicating a decline in popularity. Lastly, the Turn Up - Strawberry Haze Live Resin Disposable Pod (1g) entered the rankings in October at fifth place, suggesting a growing interest in this new product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
