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Jan-2025
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Overview
Market Insights Snapshot
Turn has shown notable progress in the Vapor Pens category across several states, with significant movements in rankings. In Arizona, Turn entered the top 30 rankings for the first time in December 2024, climbing to 28th place by January 2025, a positive indicator of its growing market presence in the state. Meanwhile, in California, Turn has maintained a strong position within the top 6, consistently holding the 5th spot by January 2025. This stability in California reflects a robust brand performance in a highly competitive market. However, the absence of Turn in the top 30 rankings in Arizona for October and November 2024 might indicate initial challenges in market penetration during those months.
In New York, Turn experienced a remarkable upward trajectory in the Vapor Pens category, improving its ranking from 27th in October 2024 to 15th by January 2025. This upward movement is a testament to the brand's increasing popularity and acceptance among consumers in New York. The sales figures in New York also reflect this positive trend, with a notable increase from October 2024 to January 2025, suggesting a growing consumer base. While the brand's performance in California remains strong, the significant progress in New York highlights a successful strategic expansion in a key market. Despite these advancements, the brand's complete absence from the top 30 in some months in Arizona suggests there are still hurdles to overcome in establishing a consistent foothold in that state.
Competitive Landscape
In the competitive landscape of vapor pens in California, Turn has shown a consistent upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 6th in October 2024, Turn improved to 5th by December 2024 and maintained this position into January 2025. This steady climb is indicative of Turn's growing market presence, especially when compared to competitors like Jetty Extracts, which remained stable at 7th place, and Gramlin, which fluctuated between 6th and 8th place. Despite being behind CAKE she hits different, which consistently held the 4th spot, Turn's sales figures have shown a positive trend, closing the gap with higher-ranked brands. This suggests that Turn is effectively capturing market share and could potentially challenge the top-tier brands like Raw Garden, which has seen a decline in sales despite maintaining a high rank. Turn's performance highlights its potential to further ascend in the rankings, making it a brand to watch in the California vapor pen market.
Notable Products
In January 2025, the top-performing product for Turn was the Granddaddy Purple Live Resin Disposable Pod (1g) from the Vapor Pens category, which climbed to the number one rank with sales of 13,644 units. The Hot Girl Summer Botanical Blends Disposable Pod (1g) secured the second spot, marking a significant rise from fifth place in December 2024. Blue Dream Botanical Blends Oil Disposable Pod (1g) maintained its upward trajectory by advancing to the third position from fourth in the previous month. Watermelon Sugar High Live Resin Disposable Pod (1g) experienced a decline, dropping from the top rank in December to fourth place in January. Neon Nectar Botanical Blend Oil Disposable Pod (1g) made its debut in the rankings at fifth place, showcasing a promising entry into the competitive lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
