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Dec-2024
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Overview
Market Insights Snapshot
In the state of Colorado, TWAX has experienced a fluctuating performance in the Pre-Roll category. After securing the 15th position in September 2024, the brand fell out of the top 30 in October, reappeared at 54th in November, and improved slightly to 43rd in December. This indicates a volatile presence in the Colorado market, with significant room for improvement. The brand's inconsistent ranking could suggest challenges in maintaining a steady consumer base or competition from other local brands. It's crucial for TWAX to analyze these movements carefully to strategize for more stable growth in future months.
In contrast, TWAX has shown more stability in Missouri, where it maintained a consistent presence in the top 30 Pre-Roll brands from September to December 2024. Starting from the 15th rank in September, TWAX saw a slight decline but remained within the top 25 throughout the subsequent months. This steady performance could indicate a stronger brand loyalty or effective market strategies in Missouri compared to Colorado. Meanwhile, in Nevada, TWAX was absent from the top 30 rankings in September and October but made an entry at 60th in November, improving to 48th in December. This upward trend in Nevada could suggest growing brand recognition and market penetration, signaling potential for further expansion.
Competitive Landscape
In the Missouri Pre-Roll category, TWAX has experienced a notable decline in its market position, dropping from 15th place in September 2024 to 25th place by December 2024. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, competitors such as TRIP and Cubano have shown resilience, with TRIP maintaining a relatively stable rank despite fluctuations in sales, and Cubano improving its rank from 20th to 23rd. Meanwhile, Safe Bet and Sundro Cannabis have experienced volatility, with Safe Bet dropping out of the top 20 by December and Sundro Cannabis experiencing a sharp decline in rank and sales. These dynamics suggest that while TWAX faces challenges in maintaining its competitive edge, the market remains fluid, with opportunities for strategic repositioning and growth.
Notable Products
In December 2024, the top-performing product for TWAX was the Banana Cream Distillate Infused Pre-Roll (1g), maintaining its leading position from November with sales reaching 2852 units. Grapevine Distillate Infused Pre-Roll (1g) secured the second spot, climbing from third place in November, showing strong sales momentum. Lime Sorbet Distillate Infused Pre-Roll (1g) ranked third, slightly dropping from its second position in the previous month. Blueberry Distillate Infused Pre-Roll (1g) experienced a decline, falling to fourth place from its initial lead in September. Lemon Haze Distillate Infused Pre-Roll (1g) remained consistently in fifth place, indicating stable but lower sales performance compared to the top contenders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
