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Oct-2024
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Overview
Market Insights Snapshot
TWAX has shown notable fluctuations in its market performance across different states and categories. In Colorado, the brand has experienced a remarkable rise within the Pre-Roll category, climbing from a 72nd rank in July 2024 to breaking into the top 10 by September. However, TWAX did not maintain this momentum into October, as it fell out of the top 30 rankings entirely. This dramatic rise and fall suggest a volatile market presence in Colorado, indicating potential challenges in sustaining consumer interest or supply chain consistency. The sales figures support this narrative, showing a significant increase from July to September, followed by an absence of ranking data in October, which could imply a decline in market competitiveness or other operational hurdles.
In contrast, TWAX's performance in Missouri presents a more stable picture within the Pre-Roll category. The brand consistently held positions within the top 30, ranking 17th in July and reaching as high as 14th in August and September, before slipping slightly to 21st in October. This consistent presence in the rankings reflects a steady consumer base and possibly more effective market strategies in Missouri compared to Colorado. However, the drop in October suggests there might be emerging competitors or shifts in consumer preferences that TWAX needs to address. Despite this slight decline, the sales figures from July to September indicate a positive trend, with a peak in September, suggesting that TWAX has a solid foothold in the Missouri market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, TWAX has experienced notable fluctuations in its market position over the past few months. In July 2024, TWAX was ranked 17th, improving to 14th in both August and September, before dropping to 21st in October. This decline in October is significant as it marks TWAX's exit from the top 20, indicating a potential challenge in maintaining its competitive edge. In contrast, Cloud Cover (C3) showed a strong performance, peaking at 10th in September before also experiencing a drop to 20th in October. Meanwhile, Sundro Cannabis demonstrated resilience with a peak rank of 8th in September, although it too fell to 19th in October. The consistent presence of Willie's Reserve and Vertical (MO) in the lower ranks suggests they are less of a direct threat to TWAX's position. However, the overall volatility in rankings underscores the competitive nature of the Missouri Pre-Roll market, highlighting the need for TWAX to strategize effectively to regain and sustain its market share.
Notable Products
In October 2024, the top-performing product for TWAX was Lime Sorbet Distillate Infused Pre-Roll (1g) in the Pre-Roll category, reclaiming its number one position with sales of 2634 units. Grapevine Distillate Infused Pre-Roll (1g) held the second rank, maintaining its strong performance from September. Blueberry Distillate Infused Pre-Roll (1g) dropped to third place after leading in September, indicating a slight decrease in sales momentum. Banana Cream Distillate Infused Pre-Roll (1g) was ranked fourth, showing a decline from its third position in the previous month. Lemon Haze Distillate Infused Pre-Roll (1g), once the leader in July, continued its downward trend to fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
