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Jan-2025
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Overview
Market Insights Snapshot
TWAX has demonstrated notable performance improvements in the Pre-Roll category across multiple states. In Colorado, the brand has climbed significantly in the rankings, moving from 78th in October 2024 to 24th by January 2025. This upward trajectory is mirrored by a substantial increase in sales, reflecting a growing consumer preference for TWAX products in this region. Meanwhile, in Missouri, the brand has maintained a strong presence, consistently ranking within the top 30, even making a slight improvement from 23rd in October to 19th in January. Such movements suggest that TWAX is gaining traction and capturing market share in these competitive landscapes.
In contrast, TWAX's performance in Nevada presents a different narrative. Initially absent from the top 30 in October 2024, the brand entered the rankings at 61st in November, improving to 51st by December. Though not yet breaking into the top 30, this upward movement indicates potential for future growth in the state. The absence from the top 30 in October highlights areas where TWAX may need to focus its efforts to improve visibility and sales. This varied performance across states underscores the importance of tailored strategies to address unique market conditions and consumer preferences in each region.
Competitive Landscape
In the competitive landscape of the Missouri pre-roll category, TWAX has experienced a dynamic shift in its market position over recent months. While TWAX was not in the top 20 brands in October 2024, it made a notable comeback by January 2025, securing the 19th rank. This resurgence is particularly significant when compared to competitors like Cloud Cover (C3), which fluctuated around the 20th rank, and CLOVR, which saw a decline from 16th to 22nd rank over the same period. Despite TWAX's initial lower sales trajectory, its January 2025 sales surged, surpassing brands like Buoyant Bob, which ended at the 18th rank. Meanwhile, Vertical (MO) showed consistent improvement, climbing to the 17th rank by January 2025. These shifts highlight TWAX's potential for growth in a competitive market, suggesting a strategic opportunity to capitalize on its recent upward trend.
Notable Products
In January 2025, Lemon Haze Distillate Infused Pre-Roll (1g) emerged as the top-performing product for TWAX, climbing from fourth place in December 2024 to first place with impressive sales of 3458 units. Blueberry Distillate Infused Pre-Roll (1g) also saw a significant rise, moving from fifth to second place, closely following Lemon Haze in sales figures. Grapevine Distillate Infused Pre-Roll (1g) dropped from second to third place, despite maintaining strong sales performance. Banana Cream Distillate Infused Pre-Roll (1g), which had been the top product in November and December, fell to fourth place in January. Notably, OG Infused Pre-Roll (1g) entered the rankings at fifth place, indicating a successful product launch or resurgence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
