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Nov-2024
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Overview
Market Insights Snapshot
In the province of Alberta, Twd. has demonstrated notable progress in the Flower category, climbing from the 31st position in September 2024 to 17th by November 2024. This upward trajectory is indicative of a strong market presence and increasing consumer preference. In contrast, Twd.'s performance in the Oil category has remained relatively stable, maintaining a consistent ranking around the 8th and 9th positions. However, Twd.'s presence in the Pre-Roll category in Alberta is less pronounced, as the brand did not rank in the top 30 for several months, highlighting a potential area for growth or a shift in consumer demand.
Elsewhere, in British Columbia, Twd.'s performance in the Pre-Roll category has seen a decline, moving from 41st in August 2024 to 64th in November 2024. This downward trend might suggest increased competition or changing consumer preferences in the region. In Ontario, Twd.'s Oil category ranking has slightly decreased, from 7th in August to 12th by November 2024, reflecting a potential challenge in maintaining its market share. Meanwhile, in Saskatchewan, Twd. has shown a robust performance in the Flower category, reaching the 12th position in November 2024, an improvement from 22nd in October, suggesting a strong consumer base and effective market strategy in this province.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Twd. has shown a remarkable upward trajectory in its rank over the past few months. Starting from a rank outside the top 20 in August 2024, Twd. climbed to 20th position in October and further improved to 17th in November. This positive trend in rank is accompanied by a notable increase in sales, contrasting with the downward sales trend observed in competitors like San Rafael '71 and Pure Laine, both of which experienced declining sales figures. Meanwhile, Shred maintained a consistent rank at 15th, but with a slight decrease in sales, indicating a stable yet slightly weakening market position. Divvy also showed a significant rise in rank, moving from 69th in August to 19th in November, closely trailing Twd. This dynamic shift highlights Twd.'s growing competitiveness and potential to capture a larger market share in Alberta's Flower category.
Notable Products
In November 2024, Twd.'s top-performing product was the Sativa Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank consistently from August through November, with sales of 10,366 units. The Indica Pre-Roll (1g) also held steady in the second position across the same period. The Indica (28g) in the Flower category remained the third best-seller, showing a slight increase in sales to 4,875 units. The Sativa (28g) followed in fourth place, with a steady climb in sales figures each month. Lastly, the Max THC Indica Oil Spray (30ml) maintained its fifth position since September, indicating stable consumer interest in this oil product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
