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Oct-2024
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Overview
Market Insights Snapshot
In Alberta, Twd. has shown a noteworthy performance in the Flower category, climbing from a ranking of 37 in July 2024 to 20 by October 2024. This upward movement is supported by a significant increase in sales, indicating a growing consumer preference for their flower products. However, in the Pre-Roll category, Twd. has struggled to make a substantial impact, remaining outside the top 90 throughout the months. Meanwhile, their presence in the Oil category has been relatively stable, maintaining a top 10 position, although the slight fluctuations suggest there is room for improvement to regain a higher ranking.
Moving to Ontario, Twd. has maintained a steady presence in the Oil category, consistently ranking 7th from July through September 2024 before slipping to 11th in October. This decline in ranking, coupled with a drop in sales, might be indicative of increased competition or changing consumer preferences. In Saskatchewan, the brand's Flower category ranking has experienced a downward trend, moving from 5th in July to 21st in October. This suggests a need for strategic adjustments to regain market share. Additionally, Twd.'s absence from the top 30 in the Saskatchewan Oil category after August might be a point of concern, highlighting potential challenges in maintaining a competitive edge across all product lines.
Competitive Landscape
In the Alberta flower category, Twd. has shown a notable upward trajectory in its rankings from July to October 2024, moving from 37th to 20th place. This improvement is significant when compared to competitors like 1964 Supply Co, which also improved but remained behind Twd. in October, ranking 22nd. Meanwhile, San Rafael '71 experienced fluctuations, ultimately dropping to 18th place in October, indicating a less stable performance. Divvy made a remarkable leap from 73rd in July to 21st in October, closely trailing Twd.'s position. Freedom Cannabis maintained a relatively stable position, ending at 19th in October. Twd.'s significant jump in rank is mirrored by a substantial increase in sales, suggesting a strong market response and positioning it as a rising contender in the competitive landscape of Alberta's flower market.
Notable Products
In October 2024, Twd.'s top-performing product was the Sativa Pre-Roll (1g) in the Pre-Roll category, maintaining its position as the number one ranked product since July 2024, despite a decline in sales to 10,089 units. The Indica Pre-Roll (1g) also held steady at the second rank throughout the months, with a consistent decrease in sales figures. Indica (28g) in the Flower category remained third in the rankings, showing a slight recovery in sales from September. Sativa (28g) climbed to fourth place in August and maintained this position through October, experiencing an increase in sales. The Max THC Indica Oil Spray (30ml) entered the rankings in September and held its fifth position in October, demonstrating growing popularity in the Oil category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
