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Sep-2024
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Overview
Market Insights Snapshot
In the province of Alberta, Twd. has shown notable shifts in the Flower category, where it moved from not being in the top 30 in June 2024 to ranking 31st by September 2024. This upward trajectory is indicative of a growing presence in the Flower market, despite a slight dip from August to September. In contrast, Twd.'s performance in the Oil category has been relatively stable, maintaining a top 10 position throughout the months, although there was a slight decline from 6th place in August to 9th in September. The Pre-Roll category in Alberta, however, has been less favorable, with Twd. not making it into the top 30 rankings, suggesting a competitive market where Twd. is struggling to gain a foothold.
In Saskatchewan, Twd. has experienced a downward trend in the Flower category, dropping from 4th place in June to 13th by September. This decline suggests increasing competition or potential shifts in consumer preferences. Meanwhile, in the Oil category, Twd. has managed to maintain a relatively stable ranking, fluctuating slightly but remaining within the top 10. In Ontario, Twd.'s performance in the Oil category has been consistent, maintaining a top 7 position throughout the months, which indicates a strong and steady market presence. However, the lack of top 30 rankings in other categories across provinces like British Columbia for Pre-Rolls highlights areas where Twd. might need to strategize for better market penetration.
Competitive Landscape
In the Alberta flower category, Twd. has demonstrated significant upward mobility in its brand ranking over the past few months, moving from 78th place in June 2024 to 31st place by September 2024. This improvement in rank is indicative of a strong increase in sales, with Twd.'s sales figures rising consistently from June to August before experiencing a slight dip in September. In comparison, Highly Dutch saw a decline in rank from 17th in June to 35th in September, despite fluctuating sales figures. Meanwhile, Tribal and Endgame maintained relatively stable positions, with Tribal improving slightly to 30th place and Endgame consistently hovering around the 30th rank. Holy Mountain also showed some improvement, moving from 45th to 34th place. Twd.'s rise in the rankings suggests a successful strategy in capturing market share, even as competitors like Highly Dutch face challenges in maintaining their positions.
Notable Products
In September 2024, the top-performing product from Twd. was the Sativa Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank for the fourth consecutive month with sales of 16,778 units. The Indica Pre-Roll (1g), also in the Pre-Roll category, held steady at the second position, despite a slight decline in sales compared to previous months. The Indica (28g) Flower remained consistently at third place, showcasing stable demand within its category. Sativa (28g) Flower climbed to fourth place, improving from fifth in July, indicating growing consumer interest. Lastly, the Max THC Indica Oil Spray (30ml) re-entered the rankings in September, securing the fifth position, a notable return after being unranked in July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
