.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Twd. has shown a dynamic performance across various categories and regions, with notable movements in rankings. In Alberta, the brand's Flower category experienced a positive trajectory, climbing from 21st in October 2024 to 14th by December, although it slightly dipped to 16th by January 2025. This indicates a strong presence in the market, albeit with some fluctuations. However, in the Pre-Roll category, Twd. did not make it into the top 30, which highlights a potential area for growth or a strategic shift. The Oil category in Alberta saw a slight decline, moving from 7th to 9th over the same period, suggesting some competitive pressure or changes in consumer preferences.
In Saskatchewan, Twd.'s performance in the Flower category was quite volatile. The brand initially improved its ranking from 22nd in October 2024 to 17th in November, but by January 2025, it dramatically fell to 44th, signaling a significant challenge in maintaining market share. This drop could be indicative of increased competition or shifting consumer trends. Meanwhile, in Ontario, Twd.'s Oil category maintained a relatively stable position, hovering around 11th and 12th place, suggesting a steady consumer base despite a gradual decline in sales figures. This stability contrasts with the more erratic performance observed in other regions, offering a glimpse into Twd.'s varied market strategies and consumer reception across provinces.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Twd. has shown a promising upward trajectory, moving from a rank of 21 in October 2024 to 14 by December 2024, before slightly declining to 16 in January 2025. This improvement in ranking indicates a positive response from the market, likely driven by strategic marketing or product enhancements. However, Twd. faces stiff competition from brands like Shred, which consistently maintained a higher rank, peaking at 15 in January 2025, and Broken Coast, which, despite a drop to 17 in January 2025, held a strong position at 11 for three consecutive months. Additionally, Divvy made a significant leap from 29 in December 2024 to 14 in January 2025, surpassing Twd. This competitive pressure suggests that while Twd. is gaining ground, it must continue to innovate and adapt to maintain and improve its market position against these agile competitors.
Notable Products
In January 2025, the top-performing product for Twd. was the Sativa Pre-Roll 1g, maintaining its first place rank from previous months with sales of 9,666 units. The Indica Pre-Roll 1g also held steady in second place, despite a decrease in sales compared to December. The Sativa 28g moved up to third place, overtaking the Indica 28g, which dropped to fourth. The Max THC Indica Oil Spray 30ml remained consistently in fifth place, showing stable performance across the months. This analysis highlights the strong market preference for pre-rolls in the Twd. product line, with slight shifts observed in the flower category rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
