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Nov-2024
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Overview
Market Insights Snapshot
In the Canadian market, Tweed shows a strong presence across multiple provinces and product categories. In Alberta, Tweed's performance in the Capsules category has shown a remarkable upward trend, moving from the 4th position in August to the 2nd position by November 2024. The Flower category also demonstrates significant improvement, climbing from 29th place in August to 13th place by October, maintaining this position in November. However, the Pre-Roll category, while initially strong, shows some fluctuations, with rankings moving from 12th in August to 14th in November. In British Columbia, the performance in Flower remains relatively stable, while the Pre-Roll category saw a drop from 26th in August to falling out of the top 30 by November, indicating a potential area of concern for the brand.
In Ontario, Tweed's Capsules have consistently held a top-three position, showing stable consumer demand. The Flower category experienced some variability, peaking at 16th in September and October, before dropping back to 19th in November. Interestingly, the Pre-Roll category saw a decline in rankings, from 28th in August to 49th by November, suggesting a potential shift in consumer preferences or competitive pressures. Meanwhile, in Saskatchewan, Tweed's Capsules dominate the market, consistently holding the top spot. However, the Flower category has seen a decline from 13th in August to 20th in November, and the absence of a ranking for Pre-Rolls in November indicates a potential challenge in maintaining market presence in this category.
Competitive Landscape
In the competitive landscape of the Ontario flower market, Tweed experienced notable fluctuations in its ranking over the past few months, which may impact its market positioning and sales strategies. In August 2024, Tweed was ranked 19th, showing a promising rise to 16th in September and October, before slipping back to 19th in November. This fluctuation contrasts with Tribal, which maintained a relatively stable position, ranking 18th in August and November, and slightly improving to 17th in October. Meanwhile, LowKey showed a consistent upward trend, climbing from 23rd in August to 17th by November, potentially posing a growing threat to Tweed's market share. 3Saints and 1964 Supply Co also demonstrated competitive dynamics, with 3Saints fluctuating between 20th and 22nd, and 1964 Supply Co breaking into the top 20 by September. These shifts highlight the volatile nature of the market and underscore the importance for Tweed to adapt its strategies to maintain and enhance its competitive edge.
Notable Products
In November 2024, the top-performing product for Tweed was Quickies - Chemsicle Pre-Roll 10-Pack (3.5g) which reclaimed its number one rank after being second in the previous two months, with sales of 9342 units. Quickies - Kush Mints Pre-Roll 10-Pack (3.5g) dropped to the second position after leading in September and October. The CBD/THC 1:1 Penelope Softgels 30-Pack (150mg CBD, 150mg THC) maintained its third position consistently from October, showing stable performance. Strawberry Lemonade Sparkling Beverage (7.5mg THC, 355ml) also held steady in the fourth position, indicating consistent consumer interest. Bakerstreet Softgels 30-Pack (10.5mg CBD, 150mg THC) entered the rankings at fifth place, highlighting a new interest in capsule products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
