Tweed

Tweed's performance across various categories and provinces showcases a mix of stability and volatility. In Alberta, the brand has shown a consistent presence in the Capsules category, maintaining a third or fourth position over recent months, suggesting a strong market foothold. Their performance in the Flower category has been particularly noteworthy, with a significant climb from the 29th position in August 2024 to the 13th by October 2024, indicating a growing consumer preference. However, in the Pre-Roll category, Tweed experienced fluctuations, dropping to the 16th position in September before recovering slightly to the 15th in October. Meanwhile, in British Columbia, the brand faced challenges, especially in the Pre-Roll category, slipping from 21st in July to 52nd by October, which may suggest a need for strategic reassessment in this market.

In Ontario, Tweed's performance in the Beverage category emerged in August at the 14th position and slightly improved to 13th in September, indicating a positive reception, although it did not appear in the rankings in July or October. The Capsules category in Ontario remained robust, consistently holding a top-three position, which underscores its strong brand recognition and consumer loyalty in this segment. However, the Pre-Roll category saw a decline from 24th in July to 44th by October, pointing to potential competitive pressures or shifts in consumer preferences. In Saskatchewan, Tweed maintained its leadership in the Capsules category, consistently ranking first, which highlights its dominance in this market. Yet, the Flower category experienced volatility, dropping to 19th in October after reaching as high as 8th in September, suggesting fluctuating demand or competitive dynamics at play.