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Dec-2024
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Overview
Market Insights Snapshot
In Alberta, Tweed has demonstrated a robust performance across several product categories. Notably, in the Capsules category, the brand has consistently climbed the ranks, moving from fourth place in September to second place by December 2024. This upward trajectory is mirrored by a substantial increase in sales, indicating a strong consumer preference for Tweed's capsule products. Meanwhile, in the Oil category, Tweed maintained a steady second-place ranking throughout the last four months of the year, showcasing its strong foothold in this segment. In contrast, the Vapor Pens category presents a challenge, as Tweed did not feature in the top 30 until December, where it entered at the 37th position. This late entry suggests room for growth and potential strategic adjustments to capture more market share in this category.
In Ontario, Tweed's performance varies significantly across categories. The Capsules category shows consistent strength, maintaining a third-place ranking throughout the last quarter of 2024, which aligns with a steady increase in sales figures. Conversely, the Flower category has seen fluctuations, with Tweed dropping to the 20th position by December, reflecting a potential decline in market competitiveness or shifting consumer preferences. Additionally, the Pre-Roll category has been challenging, with Tweed not appearing in the top 30 for the majority of the period, indicating a need for strategic focus to improve its standing. Across these insights, it is apparent that while Tweed shows strong performance in certain areas, there are opportunities for improvement and expansion in others, particularly in the highly competitive Flower and Pre-Roll segments.
Competitive Landscape
In the Ontario flower category, Tweed experienced fluctuations in its market position from September to December 2024, indicating a dynamic competitive landscape. Starting at rank 19 in September, Tweed improved to rank 16 in October, but then slipped to rank 20 in November and December. This volatility suggests challenges in maintaining a consistent market presence. Notably, 1964 Supply Co showed a steady upward trend, moving from rank 20 in September to rank 18 by December, potentially capturing market share from Tweed. Meanwhile, Highly Dutch also made significant strides, climbing from outside the top 20 in September to rank 19 in December, indicating a strong growth trajectory. On the other hand, Holy Mountain, which started strong at rank 15, fell to rank 21 by December, suggesting a decline that might have temporarily benefited Tweed in October. These shifts highlight the competitive pressures Tweed faces in Ontario's flower market, emphasizing the need for strategic adjustments to regain and sustain higher rankings.
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Notable Products
In December 2024, the top-performing product for Tweed was Quickies - Chemsicle Pre-Roll 10-Pack (3.5g), maintaining its number one rank from November, with sales reaching 9,370 units. Quickies - Kush Mints Pre-Roll 10-Pack (3.5g) held steady in second place, showing resilience with consistent demand. The CBD/THC 1:1 Penelope Softgels 30-Pack remained in third place, experiencing a slight increase in sales compared to previous months. Strawberry Lemonade Sparkling Beverage continued to hold the fourth rank, showcasing steady performance in the beverage category. Bakerstreet Softgels 30-Pack ranked fifth for both November and December, indicating a stable entry in the capsules category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
