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Jan-2025
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Overview
Market Insights Snapshot
Tweed has shown a consistent performance in the Alberta market, particularly in the Capsules and Oil categories, maintaining a steady rank of 2nd place over several months. This stability is indicative of a strong brand presence and consumer preference in these categories. However, their performance in the Pre-Roll category has seen a significant decline, dropping from 18th to 28th place by January 2025, which could be a point of concern. In the Vapor Pens category, Tweed was not in the top 30 for three months, only appearing at 40th in December, suggesting a need for strategic improvements in this segment.
In Ontario, Tweed's Capsules category remains strong, holding a consistent 3rd place ranking, reflecting a steady demand. However, their Flower category has seen a dip, with the brand not breaking into the top 10 and stabilizing at 20th place by January 2025. This could indicate a competitive market or a shift in consumer preferences. Meanwhile, in Saskatchewan, Tweed has dominated the Capsules category, consistently ranking 1st, showcasing their strong foothold in this market. The Flower category also maintains a respectable position, holding steady at 12th place, which suggests a solid, albeit not leading, market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Tweed has experienced fluctuating rankings, maintaining a position at the lower end of the top 20 from October 2024 to January 2025. Notably, Tweed's rank dropped from 15th in October to 20th in November, December, and January, indicating a challenge in sustaining its market position. During this period, Tweed's sales figures also showed a downward trend, with a notable dip in November before a slight recovery in December and January. In contrast, 1964 Supply Co and Tribal have shown more stability and even slight improvements in their rankings, with 1964 Supply Co climbing from 20th to 17th by December and Tribal maintaining a consistent presence around the 18th and 19th positions. This suggests that while Tweed is struggling to maintain its competitive edge, these brands are capitalizing on market opportunities to enhance their standings. The data highlights the need for Tweed to reassess its strategies to regain momentum and improve its competitive positioning in the Ontario Flower market.
Notable Products
In January 2025, the top-performing product from Tweed was the CBD/THC 1:1 Penelope Softgels 30-Pack, which rose to the number one rank with sales figures reaching 8445. Quickies - Kush Mints Pre-Roll 10-Pack maintained its second-place position from the previous month, despite a decrease in sales. Quickies - Chemsicle Pre-Roll 10-Pack, which was previously in the top spot in November and December 2024, fell to third place. The Strawberry Lemonade Sparkling Beverage remained consistently in fourth place throughout the past four months. Bakerstreet Softgels debuted in the rankings in December and held the fifth position into January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
