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Aug-2024
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Overview
Market Insights Snapshot
Twelve Twelve has seen varied performance across different categories and states, with notable movements in Nevada. In the Flower category, the brand has experienced fluctuations in its ranking, moving from 16th in May 2024 to 23rd by August 2024. This indicates a downward trend, although the brand did see a peak at 11th place in June 2024. The sales figures also reflect this volatility, with a high of $433,849 in June dropping to $313,813 by August. This suggests that while Twelve Twelve had a strong start in the summer, maintaining that momentum has proven challenging.
In the Pre-Roll category, Twelve Twelve has shown a more consistent improvement in Nevada. Starting off at the 53rd position in May 2024, the brand climbed to the 38th spot by August 2024. This upward trajectory is a positive sign, especially considering that the brand was not in the top 30 at any point during these months. The sales data supports this improvement, with a steady increase from $27,466 in May to $39,973 in August. This growth in the Pre-Roll segment indicates a strengthening market presence, contrasting with the more erratic performance in the Flower category.
Competitive Landscape
In the competitive landscape of the Flower category in Nevada, Twelve Twelve has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 16 in May 2024, Twelve Twelve climbed to rank 11 in June but then saw a decline to rank 17 in July and further to rank 23 in August. This downward trend in rank is mirrored by a drop in sales from $433,849 in June to $313,813 in August. In contrast, Kynd Cannabis Company displayed a more stable performance, maintaining a higher rank than Twelve Twelve throughout the same period, peaking at rank 14 in July. Meanwhile, Summa Cannabis showed a significant improvement, jumping from rank 38 in June to rank 19 in July, which could indicate an emerging threat to Twelve Twelve's market position. Additionally, Good Green and Virtue Las Vegas have also shown varying performances but generally stayed below Twelve Twelve's rank, except for August where Virtue Las Vegas surpassed Twelve Twelve. These dynamics suggest that while Twelve Twelve has had strong months, it faces stiff competition and must strategize to stabilize and improve its market position.
Notable Products
In August 2024, Jenny Kush (3.5g) maintained its position as the top-performing product for Twelve Twelve, with sales reaching 2515 units. Mango Milk (3.5g) climbed back to the second spot with notable sales of 1589 units. Hasta Manana (3.5g) dropped to third place despite consistent performance in previous months. Two new entries, Garlic Gushers Pre-Roll (1g) and Jenny Kush Pre-Roll (1g), secured the fourth and fifth spots, respectively, with Garlic Gushers Pre-Roll achieving 1028 units. Compared to previous months, Jenny Kush (3.5g) remained stable at the top, while Mango Milk (3.5g) showed significant improvement from its fourth-place rank in July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
