Sep-2024
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Overview
Market Insights Snapshot
UB GOOD has shown varying performance across different states and product categories over recent months. In Nevada, the brand struggled to break into the top 30 rankings for Vapor Pens, hovering just outside the competitive threshold from June to September 2024. This indicates a challenging market environment or potential opportunities for growth if strategic adjustments are made. Conversely, in Ohio, UB GOOD has maintained a stronghold in the Tincture & Sublingual category, consistently ranking first from June through September 2024, signifying a dominant presence and possibly a loyal customer base in this segment. Such consistency suggests that UB GOOD's offerings in this category are well-received and could serve as a model for expanding their success in other areas.
In Ohio, UB GOOD's performance in the Edible category is noteworthy, with a significant climb from sixth place in June to fourth in August, before settling at fifth in September 2024. This upward trend, coupled with substantial sales volumes, highlights a positive reception and growing market share, despite a slight dip in ranking towards the end of the period. Meanwhile, their Vapor Pens in Ohio saw a remarkable improvement, moving from twelfth place in June to sixth in August, although they experienced a slight drop to ninth in September. This fluctuation suggests a competitive landscape, but the brand's ability to reach higher ranks demonstrates potential for further growth. The Capsules category in Ohio also saw a stable performance, maintaining a third-place ranking for much of the period, though slipping slightly to fourth by September, which could indicate emerging competition or shifting consumer preferences.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, UB GOOD has shown a dynamic performance over the past few months. Starting from June 2024, UB GOOD was ranked 12th, climbing to an impressive 6th place by August, before settling at 9th in September. This upward trajectory in the summer months indicates a strong market presence and growing consumer preference. Despite this, competitors like Savvy and (the) Essence have also shown significant movements, with Savvy rising from 14th in July to 8th in September, and (the) Essence jumping from 15th in June to 7th by September. This suggests a highly competitive environment where brand loyalty and innovation are key. Meanwhile, Butterfly Effect - Grow Ohio experienced a decline from 4th in June to 10th in September, indicating potential challenges in maintaining their market share. UB GOOD's ability to maintain a strong sales performance, with a peak in August, positions it well against these competitors, though continuous strategic efforts will be necessary to sustain and improve its ranking.
Notable Products
In September 2024, UB GOOD's top-performing product was Cherry Limeade Distillate Disposable (0.5g), which rose to the number one spot with notable sales of 4862 units. Blue Rush (Shandy) Spark Distillate Disposable (0.5g) maintained a strong position, ranking second, consistent with its performance in previous months. Pink Lemonade Distillate Disposable (0.5g) dropped to third place after leading in August. Grape Krush Distillate Disposable (0.5g) re-entered the rankings at fourth, showing a resurgence from its absence in August. Watermelon Punch Distillate Disposable (0.5g) rounded out the top five, slipping one position compared to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.