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Oct-2024
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Overview
Market Insights Snapshot
UB GOOD has demonstrated a varied performance across different categories and states. In Nevada, the brand made a notable entry into the Edible category, securing the 20th position in October 2024, indicating a recent rise to prominence. However, in the Vapor Pens category within the same state, UB GOOD showed fluctuating rankings, peaking at 32nd in September before dropping to 34th in October. This suggests a competitive landscape where maintaining a steady position is challenging. The absence of UB GOOD in the top 30 for several months in the Edible category before October could be seen as a positive sign of growth and market penetration.
In Ohio, UB GOOD has consistently performed well across multiple categories. The brand maintained its top position in the Tincture & Sublingual category from July to October 2024, indicating strong consumer preference and brand loyalty. In the Capsules category, UB GOOD held a steady third position from August to October, reflecting stable demand. However, the brand experienced a slight dip in the Edible category, moving from 4th in August to 6th in October. Despite this, the overall sales figures in Ohio suggest a robust market presence, especially with notable sales in the Vapor Pens category, where they peaked at 6th in August before experiencing a decline to 11th in October. This indicates potential areas for strategic focus to regain higher rankings.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, UB GOOD has experienced notable fluctuations in its market position over the past few months. Initially ranked 10th in July 2024, UB GOOD climbed to 6th place in August, reflecting a significant surge in sales. However, this upward momentum was not sustained, as the brand slipped to 9th in September and further to 11th in October. This decline in rank coincides with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Sauce Essentials demonstrated a steady improvement, climbing from 13th in August to 10th in October. Similarly, Neighborgoods showed a consistent upward trend, advancing from 20th in July to 12th by October. Meanwhile, Firelands Scientific experienced a decline, dropping from 5th in July to 13th in October, while (the) Essence improved its position from 13th in July to 9th in October. These dynamics highlight the competitive pressures UB GOOD faces, emphasizing the need for strategic initiatives to regain and sustain its market position in Ohio's vapor pen category.
Notable Products
In October 2024, UB GOOD's top-performing product was Blue Rush Shandy Spark Distillate Disposable, which claimed the number one rank in the Vapor Pens category with a notable sales figure of 3414 units. Pink Lemonade Distillate Disposable moved down to the second position from its previous top rank in August, showing a slight decline in sales. Grape Krush Distillate Disposable rose to the third rank, indicating a steady increase in popularity since July. Cherry Pomegranate Extra Strength Releaf Gummies made its debut in the rankings at fourth place, showcasing strong initial sales. Banana Split Distillate Disposable maintained a consistent presence, holding the fifth position in October after a brief absence from the rankings in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
