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Jan-2025
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Overview
Market Insights Snapshot
UB GOOD has shown a varied performance across different states and product categories. In Nevada, the brand's presence in the Vapor Pens category has been inconsistent, with rankings fluctuating from 33rd in October 2024 to dropping out of the top 30 by January 2025. This indicates a challenge in maintaining a strong foothold in the competitive Nevada market. Despite this, the brand's sales saw a spike in December 2024, suggesting a potential seasonal or promotional influence. In contrast, Ohio presents a more stable picture for UB GOOD, where it consistently ranks within the top 5 in the Edible and Capsules categories, highlighting a strong consumer preference and brand loyalty in these segments.
Focusing on Ohio, UB GOOD has maintained an impressive performance in the Tincture & Sublingual category, consistently holding the number one rank from October 2024 through January 2025. This dominance suggests a well-established brand reputation and possibly a unique product offering that resonates with consumers. However, in the Vapor Pens category, the brand has experienced a slight decline, moving from 10th to 12th place over the same period. This dip might indicate increasing competition or a shift in consumer preferences. Overall, while UB GOOD faces challenges in expanding its reach in certain markets, its stronghold in categories such as Tincture & Sublingual in Ohio exemplifies its potential for targeted market success.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ohio, UB GOOD has maintained a consistent rank of 4th place from November 2024 through January 2025. This stability highlights its strong market presence, although it faces stiff competition from brands like Encore Edibles, which has climbed to the 2nd position by January 2025, showcasing a robust upward trend in both rank and sales. Meanwhile, Certified (Certified Cultivators) experienced a slight dip from 2nd to 3rd place in January 2025, which could present an opportunity for UB GOOD to potentially advance if it capitalizes on this shift. Additionally, Gron / Grön and Ozone have shown fluctuations in their rankings, with Gron / Grön improving to 6th place and Ozone maintaining 5th place by January 2025. These dynamics suggest that while UB GOOD is holding its ground, strategic efforts to enhance brand differentiation and customer engagement could be pivotal in climbing the ranks further in this competitive market.
Notable Products
In January 2025, the top-performing product for UB GOOD was Cherry Pomegranate Extra Strength Releaf Gummies 10-Pack (500mg) from the Edible category, achieving the number one rank with sales of 3653 units. This product showed a consistent upward trend, climbing from the 5th position in October 2024 to the top spot by January. Cherry Limeade Distillate Disposable (0.5g) ranked second, improving from the 3rd position in December. Chill - Grape Krush Distillate Disposable (0.5g) maintained a strong presence in the Vapor Pens category, securing the third spot, albeit with a slight drop from its previous rankings. Pineapple Punch Extra Strength Gummies 10-Pack (500mg) entered the rankings in January at fourth place, indicating a strong debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
