.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
UB GOOD's performance across various states and categories reveals some intriguing trends. In Nevada, the brand seems to be struggling in the Vapor Pens category, as evidenced by its ranking, which slipped from 29th in August 2024 to 33rd in October, before slightly improving to 32nd in November. This downward trend in rankings is mirrored by a consistent decline in sales figures over the same period, indicating challenges in maintaining market presence. The brand's inability to stay within the top 30 brands for two consecutive months highlights potential areas for improvement in this category and market.
Conversely, Ohio presents a more favorable picture for UB GOOD, particularly in the Capsules and Tincture & Sublingual categories. The brand has consistently held the top rank in Tincture & Sublinguals throughout the four months, demonstrating strong market leadership. Additionally, UB GOOD has maintained a solid third-place ranking in the Capsules category, with a notable increase in sales in November. However, their performance in the Edibles category has seen a gradual decline, moving from 4th place in August to 7th in November, suggesting potential competitive pressures or shifts in consumer preferences. This diverse performance across different categories and states underscores the brand's varied market dynamics.
Competitive Landscape
In the Ohio edibles market, UB GOOD has experienced a notable shift in its competitive positioning over the past few months. Initially ranked 4th in August 2024, UB GOOD has seen a gradual decline, dropping to 7th by November 2024. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, Gron / Grön has maintained a relatively stable position, fluctuating between 8th and 9th place, while Smokiez Edibles has seen a more volatile performance, slipping from 5th to 9th. Notably, Ozone emerged in November to secure the 6th spot, indicating a potential new competitive threat. Meanwhile, Camino remains a strong contender, though it has also experienced a decline from 2nd to 5th. These dynamics suggest a highly competitive market landscape, with UB GOOD needing to strategize effectively to regain its earlier momentum and counter the rising competition.
Notable Products
In November 2024, UB GOOD's top-performing product was Blue Rush Shandy Spark Distillate Disposable in the Vapor Pens category, maintaining its number one rank from October with sales of 3,288 units. Pink Lemonade Distillate Disposable also held steady at the second position for the second consecutive month, despite a noticeable drop in sales. Cherry Pomegranate Extra Strength Gummies emerged as a strong contender, securing the third position in its debut month. Watermelon Punch Distillate Disposable made a re-entry into the rankings at fourth place, showing a resurgence from previous months. Meanwhile, Grape Krush Distillate Disposable slipped to fifth place, continuing its downward trend from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
