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Aug-2024
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Overview
Market Insights Snapshot
UpLift'N has experienced notable fluctuations in its performance across various states and categories. In Michigan, the brand's ranking in the Concentrates category has shown some variability over the past few months. Despite not making it into the top 30 brands, UpLift'N saw a significant increase in sales from May to June 2024, with sales jumping from $26,153 to $37,488. However, this upward trend did not sustain, as sales dropped again in July and August, bringing their ranking back to 88. This indicates a challenge in maintaining consistent market presence and consumer interest in Michigan’s competitive concentrates market.
Across other states and categories, UpLift'N's presence is either minimal or non-existent, as evidenced by their absence from the top 30 rankings. This lack of visibility in other regions suggests that the brand may need to refine its market strategies or product offerings to achieve better penetration. The mixed performance in Michigan could serve as a learning point for UpLift'N to identify key factors that drive their sales peaks and address the causes of subsequent declines. By focusing on these insights, UpLift'N can work towards achieving more stable and widespread success across different states and product categories.
Competitive Landscape
In the Michigan concentrates market, UpLift'N has experienced fluctuating ranks over the past few months, indicating a competitive and volatile landscape. Notably, UpLift'N's rank improved from 88th in May 2024 to 72nd in June 2024, but then reverted back to 88th in both July and August 2024. This suggests that while UpLift'N can make short-term gains, sustaining them is challenging. In contrast, Made By A Farmer has shown more stability, consistently ranking higher than UpLift'N, even though it dropped to 82nd in August 2024. Mac Oils also presents a formidable challenge, starting at 21st in May 2024 but dropping to 91st by August 2024, indicating potential market share volatility. Meanwhile, Belushi's Farm and Bossy have shown inconsistent rankings, with Bossy even missing from the top 20 in May and July 2024. These dynamics highlight the need for UpLift'N to implement strategic marketing and product improvements to maintain and grow its market position in the highly competitive Michigan concentrates category.
Notable Products
In August 2024, Vanilla Kush Full Spectrum Diamonds (1g) topped the sales chart for UpLift'N, moving up from its previous second place in July 2024 with a notable sales figure of 376 units. Uplift'N X Glacier - Super Boof Full Spectrum Diamonds (1g) consistently held the second position from June through August 2024, showing steady demand. Cold Snap Full Spectrum Diamonds (1g) debuted in the rankings at third place in August 2024, indicating a strong market entry. Half N' Half - Gorilla Glue Diamonds and Gorilla Glue Cured Resin (1g) maintained its fourth position from June to August 2024, reflecting stable performance. Dante's Inferno Full Spectrum Diamonds (1g) also remained steady at fifth place from June to August 2024, suggesting consistent consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
