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Jan-2025
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Overview
Market Insights Snapshot
Urban Canna has shown a consistent presence in the Oregon flower category, maintaining a steady rank around the mid-teens. Notably, the brand held the 16th position in both October and November 2024, slightly improving to 15th in December before dropping to 19th in January 2025. This fluctuation suggests a competitive market environment, where Urban Canna's performance remains relatively stable, though not without challenges. The slight dip in January could indicate increased competition or seasonal factors impacting sales, which is something to monitor for future trends.
While Urban Canna's rank within Oregon's flower category has been commendable, the brand's absence from the top 30 in other states or categories may indicate areas for potential growth or strategic focus. The brand's sales trajectory in Oregon, with a notable increase from October to December 2024 before a decline in January 2025, highlights the dynamic nature of consumer preferences and market conditions. This pattern of sales and ranking suggests that Urban Canna might benefit from exploring diversification strategies or enhancing its market penetration efforts outside of Oregon to bolster its overall performance.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Urban Canna has experienced fluctuations in its ranking, moving from 16th in October 2024 to 19th by January 2025. This shift is notable as competitors like Rogue River Family Farms have shown a positive trajectory, climbing from 36th to 17th over the same period, indicating a significant increase in their market presence. Meanwhile, Emerald Fields Cannabis has seen a decline, dropping from 6th to 20th, which suggests potential market opportunities for Urban Canna to capture some of their lost share. Additionally, The Heights Co. has maintained a relatively stable position, ending at 18th in January 2025, closely competing with Urban Canna. These dynamics highlight the competitive pressures Urban Canna faces and underscore the importance of strategic marketing and product differentiation to improve its rank and sales in the coming months.
Notable Products
In January 2025, Urban Canna's top-performing product was Yummy Yummy (1g) in the Flower category, securing the number 1 rank with sales reaching 2,900 units. Following closely, Yummy Yummy (Bulk) took the second spot, demonstrating strong demand for larger quantities. Lung Buster (Bulk) maintained a steady performance, ranking third, while Banana Sorbet (1g) was fourth. Dirty Bananas (1g), which was ranked second in December 2024, saw a drop to the fifth position in January 2025 with a notable decrease in sales to 578 units. The shift in rankings indicates a growing preference for the Yummy Yummy products, both in standard and bulk sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
