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Oct-2024
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Overview
Market Insights Snapshot
Urban Canna's performance in the Oregon market has seen some fluctuations over the past few months, particularly in the Flower category. In July 2024, the brand was ranked 15th, and it improved its standing to 13th in August. However, September saw a dip to the 18th position, before recovering to 15th in October. This indicates a volatile but resilient presence in the state, with the brand managing to bounce back after a setback. Such fluctuations could be attributed to various market dynamics or changes in consumer preferences, but the recovery suggests that Urban Canna is maintaining a steady foothold in Oregon's competitive Flower category.
While Urban Canna has managed to stay within the top 20 rankings in the Flower category for Oregon, it is notable that the brand did not appear in the top 30 rankings for other categories or states during the same period. This absence could be interpreted as a potential area of growth or a gap in their market strategy. The brand's sales figures reflect a peak in August, with a subsequent decline in September, followed by a modest recovery in October. These shifts in sales and rankings suggest that while Urban Canna has a strong presence in the Flower category in Oregon, there may be opportunities to expand or stabilize their performance in other areas or regions.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Urban Canna has experienced fluctuations in its market position over the past few months. Despite a dip in September 2024, where it fell to 18th place, Urban Canna regained its footing by October, climbing back to 15th. This recovery is noteworthy, especially when compared to competitors like Focus North, which consistently hovered around the 15th to 16th rank, and Midnight Fruit Company, which saw a significant improvement from 28th to 14th place in October. Meanwhile, High Tech maintained a strong presence, although it slipped slightly from 3rd to 13th over the same period. The most dramatic shift was observed with Cold Frame Farms, which surged from 84th in July to 17th by October, indicating a rapid growth trajectory. These dynamics suggest that while Urban Canna is holding its ground, it faces stiff competition from both established and emerging brands, highlighting the need for strategic initiatives to enhance its market share and sustain its upward momentum.
Notable Products
In October 2024, Urban Canna's top-performing product was Dirty Lemons (Bulk) in the Flower category, achieving the number one rank with sales of 2,495 units. Following closely, Frozen Gelato (Bulk) secured the second position, marking its debut in the rankings. Pink Lemonade (Bulk) saw a drop from first place in August 2024 to third in October, with sales slightly decreasing to 1,341 units. Lit Pineapple (Bulk) climbed to fourth place, showing an improvement from its previous fifth rank in August. Garlic Sherbet (1g) maintained steady performance, re-entering the rankings at fifth place after being absent in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
