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Nov-2024
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Overview
Market Insights Snapshot
Urban Canna has shown a notable performance in the Oregon market, particularly in the Flower category. In August 2024, the brand was ranked 16th, and despite a dip to 22nd place in September, it rebounded to regain the 16th position in October and further improved to 13th in November. This upward trajectory in rankings is indicative of a strong market presence and growing consumer preference. The November sales figures reflect this positive movement, with an increase from October, suggesting successful strategies in product offerings or marketing in Oregon.
While Urban Canna's performance in Oregon is commendable, it is important to note that the brand did not appear in the top 30 rankings in any other states or categories during this period. This absence could be seen as a limitation in their market reach or a potential area for growth. The focus on Flower in Oregon might suggest a specialization or a strategic choice to concentrate efforts where they are most effective. Understanding the dynamics behind these choices could provide deeper insights into Urban Canna's overall strategy and future directions.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Urban Canna has shown a steady improvement in its rankings from August to November 2024. Starting at 16th place in August, Urban Canna experienced a slight dip to 22nd in September but rebounded to 16th in October and further improved to 13th by November. This upward trend in rank indicates a positive reception and growing market presence. In contrast, Otis Garden has seen fluctuations, starting at 11th in August, dropping out of the top 20 in September, and then recovering to 9th in October before settling at 11th in November. Meanwhile, PDX Organics and Meraki Gardens have also shown volatility, with PDX Organics moving from outside the top 20 in August to 12th in November, and Meraki Gardens maintaining a relatively stable presence around the 18th to 14th range. NUGZ FARM - Oregon has made a significant leap from outside the top 20 in August and September to 15th in November. These dynamics suggest that while Urban Canna is gaining traction, the competitive landscape remains dynamic, with several brands showing potential for rapid changes in rank.
Notable Products
In November 2024, Urban Canna's top-performing product was Frozen Gelato (1g) in the Flower category, which climbed to the number one spot with sales of 2337 units. Dirty Lemons (Bulk) also performed well, securing the second position, a slight drop from its top rank in October. Rainbow Marker (1g) made its debut in the rankings at third place, indicating a strong market entry. Permanent Gas (1g) saw a decline, moving from second to fourth place compared to the previous month. Cosmic Kush Mintz (1g) rounded out the top five, maintaining a stable presence in the rankings since its entry.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
